16 Days Of Scoop - Building A Sustainable News Company For The People Of New Zealand By Scoop Independent News

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About 16 Days Of Scoop - Building A Sustainable News Company For The People Of New Zealand

Project 2015-06-10 12:33:34 +1200

[Video Caption: Scoop founder Alastair Thompson addresses the "Open Source Open Society" Conference held in Wellington in mid-April. Thompson talked about Scoop.co.nz's plans to formally develop a new kind "Creative Commons" license, one which secures free public acccess to news, but sustains itself via "Ethical Paywall" copyright use fees charged to professional and commercial users of its website.]


A New Kind Of News Company - News For The People


You are invited to help change the course of  #FutureOfNews in NZ  


At a time when the institution of the Fourth Estate and public broadcasting are both under dire threat, Scoop has developed a funding model that could save the news industry.  By charging a license fee for commercial use of news content, Scoop can maintain free public free access to its news - and help inform NZ’s democracy.


NZ’s much loved, and widely used independent online news service Scoop has discovered a solution to funding the provision of public good news services in NZ.  Scoop’s solution isn't primarily driven by the interests of advertisers or massive media corporations.


The solution - which we are calling an “Ethical Paywall” (public creative commons + commercial use licenses) - eliminates the need for locking away news content from the public via Paywalls. If it can gain widespread acceptance, Scoop’s interpretation of copyright for the way news is paid for could save the news industry.


On Friday 12th June Scoop published “ Operation Chrysalis Update #6: How Scoop's “Ethical Paywall” Model Has Changed Everything ” the editorial from Scoop founder Alastair Thompson includes the following:

In the last two months, Scoop.co.nz has won an important victory for new media, one which it is now confident can secure the future of its much loved, and much used, New Zealand news source.

As of this month, a broad range of professional organisations, including constitutional institutions, government agencies & departments, NGOs, Unions, CRIs, law firms, PR agencies, accountancy firms, media organisations, libraries and businesses - all of which make regular use of Scoop in their daily work and for professional research - have joined Scoop’s new “Ethical Paywall” copyright licensing scheme. Some have actively embraced the idea.

In doing so these organisations have agreed that they should be paying a licence to use Scoop in a professional context and comply with Scoop’s published copyright Terms of Use.  (See…. How Scoop's “Ethical Paywall” Model Has Changed Everything )

What is Crowd-Selling?


As soon as Scoop has its first member you will notice that this PledgeMe “Crowd” campaign will be already funded. This is deliberate. We want to send a clear signal that what we are really doing here is crowd-selling. Our intention is to focus attention on what we are doing via the lens of PledgeMe - thereby giving our new “Ethical Paywall” the best possible start we can. 


Because your contribution is a sale not a donation all contributions are purchases, and are therefore inclusive of GST. If you want an invoice email [email protected] 


However your because this crowd-selling campaign is being conducted via PledgeMe we will not receive your funds (and you will not have to pay) till after the offer closes on July 1st.


Why we are Crowd-Selling 


Scoop has launched it’s “16 Days Of Scoop” crowd-selling campaign to support its mission to provide access to NZ independent news and journalism as a public right, and in particular support takeup of the Scoop ethical paywall model.


How much do we want & what we will do with the money


If we can sell $100,000 of memberships and licenses over the 16 days of Scoop then we will have enough to bring together a multidisciplinary team to mount a campaign which - fate willing - can alter the course of the #FutureOfNews in NZ. 


Pledgers towards "16 Days Of Scoop" are invited to purchase either:

1) Membership in, or 

2) a “Commercial Use Copyright Licenses” 

in "The New Scoop".


1) Become A Founding Member of The New Scoop 


Individual Annual Memberships - in Basic $16 (+ Certified $50), Notable $75, Fashionista $95 and Full Monty $150 configurations (which come with notebooks and/or t-shirts) and the right to participate as a member in The New Scoop organisation.  




Corporate Membership ($5k and $10k) - for institutions, businesses or individuals who wish to support the objectives of the Operation Chrysalis project, and want to be associated with it. These come with credit to spend on Scoop services (Advertising, Infopages, Newsagent) up to 70% of value of the contribution.


(Ask further questions about membership in the Scoop Loomio Online Community or email [email protected] .  Answers will be compiled into an FAQ.)


2) Get A Scoop Organisation Licence For Yourself, Your Business For "Commercial Use" Of Scoop


Buy A New “Founders” Scoop Commercial Use Licenses for 30% Off (See rewards at the right hand side of this page for pricing.)


>> Find our more about Scoop's "Ethical/Invisible Paywall" In the Scoop Services Pages <<

>> See List of Organisations Accredited to use Scoop for Commercially  <<


As selling licenses is the primary objective of this campaign the pricing offered here until June 30th is significantly better than you will achieve by purchasing directly from Scoop.co.nz. 


Find out more about Scoop's Commercial Licensing visit the Scoop website Services pages by clicking here.


To decide which tier license your organisation needs to purchase to cover the ethical use of Scoop all you need to know is the number of employees you have. If you have any questions about this contact Steven Wood (Scoop Business Dev. Manager) or Alastair Thompson (Scoop Publisher) via [email protected]




The funding raised from this crowd selling campaign will be used to support Scoop in its mission to provide access to NZ independent news and journalism as a public right and support takeup of the Scoop ethical copyright licensing model.



ENDORSEMENTS (Contribute An Endorsement):


1. New Zealand Law Librarians’ Association


President of the New Zealand Law Librarians’ Association Anne Paton was one of those who enthusiastically responded to Scoop’s editorial “Why Scoop.co.nz Can No Longer Be Free”.


“Law Librarians are often the conscience within organisations about rights to usage of content,” she says. Paton is the librarian for DLA Piper, one of four major NZ Law Firms which have signed licenses this year.


2. ComVoices  (ComVoices is a peak body joining together coordinating organisations in the Community and Voluntary Sector.)


ComVoices chair Helga Wientjs writes: 

“Things are changing at Scoop. It is transforming itself into a not -for-profit social enterprise and has started to charge for its services. We understand why Scoop has had to change and to explore new funding options.

Scoop will remain free to the public, but where its content is of professional use to businesses and institutions, they will need to pay to cover the running costs through a licensing system based on the  number of people in an organisation.  If the costs are spread in this way over a number of large and  medium organisations, then the cost burden will be small.   

For ComVoices, Community Scoop is an important piece of public infrastructure that we want to see  preserved.

Scoop’s unique sector value 

  • It is a valuable media outlet and the only media of its kind to offer a  service to the community and voluntary sector
  • It is a unique communications vehicle publishing  information that is of value to the sector 
  • It emails all of our  press releases directly to MPs 
  • Provides daily updates and other targeted services
  • Has infrastructure that we cannot hope to replicate.

In summary, it provides the community and voluntary sector with a platform to enhance our profile,  enables us to engage with one another and to access an audience of 450,000 monthly unique users.

We recommend that as a member of ComVoices if you use Scoop’s information professionally that you investigate and consider their licensing proposal.

Scoop provides a unique networking function within civil society.  Supporting it morally and where possible, financially, is in our collective interest.”

(Additional endorsements will be added here as they are received or offered. listed here If you are willing to endorse Scoop or write a blog post about this campaign please email us with the details at [email protected] )

A 16th Birthday Heralds A New Beginning For Scoop.co.nz


Last Wednesday was Scoop.co.nz's "Sweet 16th" birthday. 


For its shareholders (read parents) Scoop has always seemed like a bit of a precocious child. Demanding, resource intensive, and also very life enriching and engaging, and with boundless potential.  


They say it takes a village to raise a child, and now that Scoop is on the edge of adulthood, Scoop is definitely in need of the support of a village to thrive.  This crowd-selling campaign is about is bringing Scoop’s village (in which we hope it will thrive) together. 


Everybody who has an interest in things related to news is invited to join and become a “Member of Scoop”. “Members” will get to participate in a Member’s forum in the lead up to a planned emergence of A New Scoop in August this year - and after establishment will become founding members of the Scoop Village.



16 Days Of Scoop Story-Telling And Product Selling


Starting today to mark the arrival of Scoop’s early-adulthood, for the next 16 Days Scoop is going to seek to present itself to society, like a debutante. We intend to showcase Scoop to you -  its crowd (  readership, contributors, clients and friends) . We intend to demonstrate to you what Scoop is doing and can do, and give you an idea of where Scoop can go if given some encouragement.


We will try to tell you the story of Scoop, what we can do for you* and what we can do for New Zealand. And why that matters. We have an exciting tale to tell. So please bear with us and ask questions freely.. 


By 1 July we hope those who are interested will understand the scope of this collective project - one which belongs to everyone- and one which we hope will benefit all.  


*(and especially your businesses, NGOs, crown entities, libraries, law firms and democratic institutions - i.e. professional news users)


How Scoop's Ethical Copyright Licence Model Changes Everything


Since the formal launch of Scoop's Invisible Paywall on 29 April, it has been a little disorienting at Scoop. Assisted by its timing - amid a growing crisis in the news industry -  the launch of Scoop’s ethical copyright licensing model has gone exceedingly well. 


In just a few weeks we have acquired numerous high quality, credible & highly motivated clients and supporters.


The day after our launch we immediately started selling our new “Invisible Paywall” licenses. Businesses and agencies -  covering the gamut of Scoop's potential client base - not only understood the idea - some of them loved it. 


But most importantly they have started buying licenses.


Scoop has law firms with licenses. Scoop has Government Departments with licenses. We have libraries with licenses. We have NGOs with licenses and constitutional institutions with licenses. 


Six weeks on our idea to assert a moral right under existing Copyright law to be paid for our work in curating and publishing New Zealand’s news has legs.


If Scoop can convince just a fraction of the 1000s of businesses and organisations which use Scoop’s news and database as part of their professional practice to contribute just a little each  towards the costs of providing our service, then Scoop will have discovered a sustainable "new" business model for news monetisation.


And there is a cherry on the top.


Because we are also turning Scoop’s NZ publishing business into a not-for-profit, held for the benefit of all NZers, if Scoop’s succeeds in this enterprise then the surpluses it earns will be reinvested in efforts to produce and promote sustainable, ethical, stable and responsible public interest journalism, for the benefit of everyone.


(Caption: On April 24th a petition with nearly 104,000 signatures (collected by @ScoopNZ and @ActionStation ) from Kiwis concerned about the loss of the Campbell Live current affairs programme was marched to TV3's headquarters and delivered to John Campbell.)


Help Scoop pioneer a human centered business model for the future of news


This crowd-selling campaign is being launched as Scoop’s path forward comes into focus.  In many ways Scoop is more a  network  than a publishing company. A network of communicators which efficiently enables the business of news to be conducted.  


The owners of Scoop want to preserve this and so decided at the end of last year to turn Scoop into a new kind of news organisation. Reflecting the fact the new Journalism is looking less and less like a business activity, and more and more like a collective creative community activity, Scoop’s new ownership structure (probably  charitable) will hold Scoop for the benefit of the people of NZ. 


Scoop is also a business. And on the business side Scoop like all businesses in the news industry in NZ has recently had some very dark days indeed. Globally the news industry is facing possibly the greatest crisis it has ever experienced. 


The “Rivers of Gold” from advertising that have supported journalism for the past three centuries have dried up and like the recorded music industry the news industry is facing an existential crisis. But when the going gets tough….


So we came up with a plan:

  • Launch a public conversation on The State of NZ News Media;
  • Crowdfund to facilitate turning Scoop into a not-for-profit (and to gauge interest in support for the idea);
  • Find new entrepreneurs to take over the driving wheel for the next 16 years;
  • Find partners and collaborators to work with the skills we need.

In short to bring together the village we now need to raise one of the oldest news businesses of the interwebs, the now 16-year-old "child" news business, into a mature “new news” business fit for adult life in the 21st Century.


And all this has been achieved. Some parts more than others. But the idea has been embraced by a wide cross-section of stakeholders, friends and allies. 


On February 13th Scoop 2015 became an Enspiral.com venture


Accelerating the processes of change at Scoop has been the fact that Scoop found a very dynamic and exciting existing village - Wellington's amazing Enspiral Network - to move into.


(Caption: In mid-may Scoop Editor Alastair Thompson attended his second "Enspiral Retreat" with a group of members of the Enspiral.com network.)



Scoop's Operation Chrysalis was an ambitious plan but we had an ace up our sleeve. As Scoop turned 15 last year we reached out to Enspiral a network of businesses focussed on social impact as well as profit (social enterprises) based in Wellington.


In July 2014 we had our first meeting with a group of Enspiralites to brainstorm future paths. In October we adopted Loomio for internal collaboration and started planning internally collaboratively. In December Scoop's Alastair Thompson and Wendy Cooper attended an Enspiral Retreat, and in February following a two week period of consultation Scoop formally became an Enspiral Venture. 


That said our Enspiralisation is definitely only just beginning.  A complete cultural technology change out is on the agenda. One which will be worked out collaboratively by the new team who will take over the role of managing The New Scoop with a target date of commencement in August.


Scoop's Target Date for Not-For-Profit Incorporation Status Now August 2015


As many of you will be aware this is Scoop Independent News' 2nd Crowd-Funding campaign for 2015. Our first one raised $36,874 towards facilitating he gift of Scoop.co.nz from its current owners to a new structure.


This was Scoop’s first ever crowd-funding campaign (which we were delighted succeeded) - a traditional form donation based campaign - and it funded the following outcomes (See update progress notes in brackets follow each stated objective of this campaign):


Consult with the parties who will become guardians of Scoop in public ownership;  (UPDATE 16 June 2015: Scoop has begun discussions with several stakeholder groups and potential partners in The New Scoop. In particular we have:  become an Enspiral Venture and partnered with the Enspiral Network on several collaborative projects (including the OS//OS conference, The re-releases of the HotAir Documentary, The launch of Code For Good/Scoop Labs ); begun discussions with an educational institution; presented to and been endorsed by ComVoices; initiated discussions with Library networks and much more.) 

Recruit, induct and establish a new leadership team of social entrepreneurs who will ultimately take on responsibility for piloting THE NEW SCOOP into the next decade; (UPDATE 16 June 2015: Scoop has made significant progress towards identifying some new people who are interested in taking Scoop forward. We are still looking for new people however and anyone with an interest should email [email protected] with their details.)

Support the refocusing of Scoop's business activities towards providing value added services to our communications clients. (UPDATE 16 June 2015: This has been our primary focus since we completed the our crowd-funding round. Designing the product and commencing marketing and “thought leadership” work around it. This campaign is a testament to that work’s success and Scoop is enormously grateful to the numerous people whose wisdom and work has assisted in this effort.)

First Campaign Rewards Fullfillment


As a result of the first crowd funding campaign Scoop has distributed 80 notebooks and 90 t-shirts to donors. We have sent thank you certificates to all 300+ donors, published a Thankyou page for our supporters and delivered several advertising campaigns as rewards including:

one to advertise the public release of Alister Barry’s award winning Climate Change politics documentary Hot Air; and

one to support the campaign to get Wellington City to incorporate its commitment to the Living Wage into its Long Term Plan. 


Operation Chrysalis / Scoop’s Ethical Paywall - The Story So Far 


In 2012 Scoop adopted a set of terms of conditions of use that:

Secure the provision of free “personal use” public access to Scoop Content indefinitely (i.e. reading the website, accessing the database, quoting from, linking to etc.)

Define “Commercial Use” (See Terms of Use 3.3) and require commercial users to obtain a license to use Scoop.

In June 2014 Scoop advised the NZ  Government’s “Heads of Profession” communications advisers group of its new licensing model in a leaflet called “Where News Begins”.

On December 19th 2014 Scoop Announced “Operation Chrysalis”, a project to transform Scoop into a not-for-profit, seek relationships with new collaborators, innovation partners and entrepreneurs.

On January 16th 2015  Scoop launched a State of NZ News Media public conversation with a series of articles and a Loomio public discussion forum.

On February 13th Scoop was formally admitted as an “Enspiral Venture”, part of the Enspiral.com Network of socially conscious businesses (including Loomio, Craftworks, Life Hack, Chackle, Rabid, Lean Labs, Noshi, Enspiral Services and Dev Academy.) Scoop’s relationship with the Enspiral Dev Academy recently resulted in the launch of Scoop Labs, a project that we hope will become a open source future of news technology incubator.

On February 18th Scoop  launched a PledgeMe crowdfunding campaign to facilitate its transformation into a not-for-profit. The Campaign closed at the end of March having raised $36,874 from 321 Pledgers.

On 10 April as part of the #SaveCampbellLive social media campaign which it ran with ActionStation Scoop launched a “Campaign for Advertiser Responsibility”on the back of a petition which has so far received nearly 10,000 signatures.

On April 29th Scoop published an editorial explaining “Why Scoop Can No Longer Be Free” and began advising its readers via advertising on the site that it is copyright and that  ”You May Need A Commercial License” to use Scoop. 


Intended Timetable For Next Steps In Operation Chrysalis


Now- 30 August - Prove the sustainability of new business model through sales.

Now- 30 August - Continue discussions with partners/stakeholders in The New Scoop’s eco-system including defining the roles of Guardians.

Now- Mid August - Consult on and finalise the new legal structure of Scoop as a not-for-profit, constitution including roles of Members and Guardians. 

Now- Mid August - Commence building a new Enspiralised management team for Scoop -  deepening the links that Scoop has within Enspiral and the relationships of Enspiral Network companies with Scoop.

Target Date by 30th August - Execute Scoop’s formal restructuring into a not-for-profit


September to December - The New Scoop butterfly emerges, grows and prospers.




The People Behind 16 Days Of Scoop - Building A Sustainable News Company For The People Of New Zealand

Scoop logo Scoop Independent News Project admin

Scoop.co.nz is an independent news website reaching more than 500,000 readers a month. Scoop's focus is on publishing important political and local content rather than clickbait, Scoop journalists are fiercely independent and the website is for the most part supported by subscription and licensing revenue. Scoop's comprehensive realtime breaking news press release feed and publicly accessible 18 year archive provides a voice to NZ civil society at the heart of Govt. and secures all NZers access to the information they need to be able to participate in NZ democracy.  


Scoop Publishing Limited is a social enterprise which operates the Scoop.co.nz site with a small team including editorial and business staff. SPL is wholly owned by the Scoop Foundation for Public Interest Journalism a Not-For-Profit charitable trust established in 2015. Scoop is a part of the Enspiral Network of impact oriented ventures which has improved and decentralised organisational management and practices. Any profits Scoop Publishing makes will go to the Scoop Foundation to support Public Interest journalism projects like this one produced last year on PND in NZ and this one on Earthquakes underway now.


Scoop is currently transitioning to a new sustainable funding model. Our Ethical Paywall system ensures open access to the public, organisations using Scoop purchase Commercial Content Licenses. We now have over 100 organisations holding commercial use licenses including Government Departments, law firms, universities, corporates and PR firms.  

Learn more or support Scoop by purchasing a commercial license.


The Scoop Project  - The Story So Far

Scoop has been a news innovator since it started in 1999. We’ve built a strong network of New Zealand communicators and built a platform which supports open press release publishing. Scoop also hosts partnership publications including Werewolf.co.nz, Pacific.scoop, Wellington.scoop and the Scoop Review of Books.

Our +500,000 monthly readers, millions of incoming links, and influential audience has made Scoop the ideal platform for developing a new business model for online news. We want to continue and expand on our collaborative role within the NZ news ecosystem.

We are now well along the way to transforming Scoop into a stable and sustainable not-for-profit independent media enterprise not reliant on dwindling advertising revenue.



























    You need to pledge to see this update.

    You need to pledge to see this update.

    Funded! Stretch Goal : $10k To Fund A Demonstration Of What Crowd Funded Investigative Journalism Can Do

    10:37AM Tue 17/11/15 on 16 Days Of Scoop - Building A Sustainable News Company For The People Of New Zealand

     Scoop Foundation @PledgeMe Campaign Update #4

    Bullseye Hit, The Scoop Foundation PledgeMe Launch Project Reaches It's Goal!

    Stretch Goal : $10k To Fund A Demonstration Of What Crowd Funded Investigative Journalism Can Do

    Dear Wonderful Supporters of the Scoop Foundation,

    You made this happen. 714 Pledges . Thank you. Thank you. Thank you.

    You have saved Scoop.co.nz, and given us a fighting chance of completing the epic project we set out on last December to create a new kind of news organisation for the people of New Zealand. Your news organisation.

    Many of you have given twice and some of you three times. We are blown away by the support we have received. But now we have succeeded there is a whole new set of challenges ahead.

    There’s something special about the crystallisation of a crowd funding campaign hitting its goal - a sense of opportunity and anticipation. We’re now up to 714 Pledges and still going strong. $52,496 raised and counting.  

    Now we have a cunning plan to keep up the momentum until this campaign closes at 11pm tonight.

    We would love you to help (if you like the plan of course). As always you should do this by pledging or by letting people know what we are doing via email or social media channels.

    $10k To Fund An Investigative Journalism Look Inside The NZ Police’s Rawshark Investigation

    Yesterday we published an announcement on Scoop, celebrating our success and announcing a stretch goal to raise $10k  today towards the Scoop Foundation’s first investigative journalism grant. Making grants like this has always been the original plan to for the Scoop Foundation. Grants which enable important pieces of journalistic work to be undertaken.

    Today we plan to put all our efforts into hitting this goal and making this happen.

    At midday today we plan to announce that this $10k will be used to assemble a team to look more deeply inside the full evidence bundle from the Nicky Hager Police Raid file which Scoop published on Friday. We plan to look back at how the police operation to catch Rawshark unfolded inside the New Zealand Police, and how it led to a raid on NZ’s pre-eminent investigative journalist just weeks after the general election. (NOTE:  We hope to find a mainstream news publisher to work with on this project in the same way that Pro-publica does in the US. So far the NZ Herald has published two stories based on the court papers that Scoop obtained by way of request to presiding Judge Clifford J.)

    Watch out for a public announcement of this plan on the Scoop.co.nz front page around midday when we will be going public with details of the final 11 hours of the Pldg.me/Scoop “1000 Kiwis” campaign.

    Yes this plan will be a little controversial. But that is what journalism is supposed to be. Challenging the powerful and providing help to the afflicted.

    So far we are at $52,500 already and therefore have already raised $2500 or 25% of the $10k we intend to invest in this story.

    Inside The Hunt for Rawshark - The Story So Far

    Hager Case File Part 2 - Scoop.co.nz - 14 November

    Handling of Slater gripe stunned cop - NZ Herald (David Fisher)


    Hager Case File Part 1 - Scoop.co.nz - 24 October

    Hager intrusion details - NZ Herald (David Fisher)

    Hager seeks 'full and frank disclosure' - NZ Herald (David Fisher)

    Cops got Hager data without court order - NZ Herald (David Fisher)


    Alastair Thompson

    Scoop Editor


    Trustee The Scoop Foundation for Public Interest Journalism


    Comment on this update:

    We’re Now Approaching 64% Of Target - Reward Details, Spooky Party & Scoop Hui Announced

    06:31PM Tue 10/11/15 on 16 Days Of Scoop - Building A Sustainable News Company For The People Of New Zealand

    Scoop Foundation @PledgeMe Campaign Update #3

    Thanks to you our wonderful supporters on Pledgeme we are now approaching 64% of our crowdfunding target! Thank you so much for getting us this far. The sharing of facebook posts strategy appears to be working well

    As of this afternoon we have had an amazing 407 pledges and a total of $31,658 Pledged. And we are well on our way to finding our first 1000 members with only 300 more required.  

    Save The Date - 1st Ever Scoop Hui This Weekend

    Putting together a community of support around the new Scoop Foundation is perhaps the biggest non-financial challenge that our collective effort faces.

    This Sunday we are having a Scoop Hui in Wellington to get this underway. It will be the first formal gathering called together by what we are calling The Fellowship of Scoop, the name we are giving to the group of people who will work closely with and in the new Scoop Foundation and related ventures.

    Our meeting this Sunday will be an opportunity for us to get together, like-minded Kiwis who believe in democracy, freedom and the importance of a free media who are supporting efforts to ensure NZ remains an informed participatory democracy. We will answer your questions and try to workshop some answers to some of the challenges we face.

    The details are:

    Scoop Public Meeting

    Date: Sunday November 15th

    Time: 2pm-3pm

    Scoop Members and Contributors Meeting

    Date: Sunday November 15th

    Time: 3pm-4pm

    Venue: St Andrews on the Terrace, Church Hall, 30 The Terrace, Wellington.

    N.B. The entrance to the hall is on the right hand side of the Church.

    If you are in Wellington on the weekend and can make it along we very much look forward to meeting you there. Please bring interested friends, collleagues or family. There will be a Facebook event established for the event which you will find linked on the Scoop Independent News Facebook homepage shortly.


    More Reward Details Revealed

    Today we also released some new details about the rewards we are offering and commenced advertising them too.

    Firstly there is our Friday the 13th “Lucky for Some” Batterfly Ball (CLICK for details)

    RadioActiveFM has kindly agreed to help us promote the event and we are working on lining up a DJ and sound system. It will be an opportunity to meet some of the Scoop Team in a social environment and to toast the beginning of a new era in NZ news media.

    Also today we have also posted an update on Scoop containing design details for our  Limited Edition Fine Art-Ts And Certificates.

    We hope you like the wonderful designs which are our first shot at using fine art to fund fine news as much as we do.

    And Finally, Please Help Us Spread The Word

    We’re still looking for more Kiwis (300 more for this campaign) who believe in democracy, freedom and the importance of a free media to join the generous individuals who have already become Members of the Scoop Foundation and who are supporting us in our efforts to ensure NZ remains an informed participatory democracy.

    Do you know someone who cares about the future of NZ news media and would like to be one of our first 1000 Kiwis? Please tell them how to get involved - http://pldg.me/scoop

    Kind Regards

    The Scoop PledgeMe Team

    Comment on this update:

    Scoop is seeking 1000 Kiwis who care about the future of NZ News media

    04:39PM Thu 05/11/15 on 16 Days Of Scoop - Building A Sustainable News Company For The People Of New Zealand

     Dear Scoop Supporters,

    Thankyou for your very generous support during our 16 Days of Scoop crowd funding campaign. Since then Scoop has completed its legal transformation in to charitiable trust.

    Three weeks ago we launched a crowd funding campaign for the new Scoop Foundation for Public Interest Journalism. The PledgeMe page for this campaogn can be found at Pldg.me/Scoop.

    Now with 12 days to go we have reached 37% of our target. However that means we have 63% of the target to go and we really need your help to get there.

    If you are able to donate again to support Scoop's efforts to provide a solution to the news crisis that would be hugely appreciated.

    Alternatively you can also assist us by sharing our campaign with friends, family, colleagues and or people who you think will be interested. We only need 600 more members to join the 400 we already have (including many of you) to join us to get this show on the road!

    New Campaign Related Editorials From Scoop's Editors

    In the most recent developments in the current campaign  Scoop Political Editor Gordon Campbell and I have written editorials which support the the heightened sense of urgency which we are now seeking to communicate to our stakeholders and supporters.

    Sharing links to these editorials on Facebook and in Social Media is another way you can support this campaign. 

    "In the current climate, the news that matters – ie, the stuff that isn’t just thinly disguised advertorial or infotainment – needs your financial support. It shouldn’t be like that, but it is – if the kind of journalism that we care about is going to live to fight another day. It needs subscribers. Oh and besides, think how pleased some scumbags will be if Scoop isn’t around anymore. Let’s not give them that pleasure."

     - Gordon Campbell on being accountable, and holding the powerful to account

     "The success or failure of Scoop's current PledgeMe campaign is therefore about far more than just the continuation of Scoop's independent news, opinion, analysis and press release publishing venture. Scoop's "Ethical Paywall" is a new approach to looking at the copyright of news which provides a source of revenue for news creators that incentivises the publication of the kind of news and information which supports an informed public and society. None of the other solutions to the news crisis currently on the table do this - and none of them can work at NZ's scale."

    -  Alastair Thompson on saving Your Scoop & Introducing The Fellowship Of Scoop



    Alastair Thompson

    (For The Scoop PledgeMe Campaign team - Olex, Audrey, Howard and Steven)



    Scoop is Crowd-funding for the establishment of the Scoop Foundation for Public Interest Journalism. We are looking for a further 600 Kiwis who believe in democracy, freedom and the importance of a free media to join the 400 generous individuals who have already become Members of the Scoop Foundation and who are supporting us in our efforts to ensure NZ remains an informed participatory democracy.

    Let us be clear. This is a call to arms. A rally cry.

    The support of just 600 more members will give Scoop a fighting chance of surviving the “news crisis” which is affecting all media.

    Scoop needs your help, and what is at stake is much more than simply the future of the Scoop.co.nz website.

    Information is power and the people are being disconnected from both. Digital disruption to the news business models has the media on a path towards providing a click-bait dystopia dominated by spin doctors.

    A new model needs to be found to finance the production and provision of quality public interest news and information services.

    Scoop is the only New Zealand publication that has a developed funding model which is capable of sustaining non-advertising-funded quality and timely news and information services.


    Scoop needs your help. Join us.

    As November begins the Scoop Foundation for Public Interest Journalism now has over 400 financial members (individuals who have contributed towards supporting Scoop), and over 70 organisations accredited to use Scoop commercially.

    But we lack sufficient financial resource to complete the transition to our new model -  which is why we’re crowdfunding to establish the Scoop Foundation Trust and enable Scoop’s new funding model to get established.

    If we can raise the number of members to 1000 by the time this campaign closes on November 17th, we will have a fighting chance of completing our transition to become a news organisation funded by accredited organisations and annual individual and corporate memberships.

    We’ve created something both successful and valued - now it is up to you to support the continuation of a professional quality news service which keeps Kiwis informed and facilitates participation in NZ’s national debate.

    If you agree that we’re on the right track, here’s how you can help:

    1.    Pledge here and become a member for $16 or more.

    2.    Tell your friends [link: http://pldge.me/scoop], especially on Facebook (Check out our Facebook Page for material to share)

    3.    Encourage your employer (if you use Scoop at work and value it) to subscribe to a licence which will support us to both continue to publish your message to the world - and save journalism - which they can also pay for by way of a pledge (pricing starts at $420)

    4.    Volunteer to join the Scoop Team and participate directly in the future of Scoop (including a crew of social media amplifiers) at TakeBackTheNews.nz

    Please give generously, share widely and help us ensure that NZ’s democracy remains an informed on and helps deliver NZ the resilience it will need to face the challenges the future holds for us all.

    What We Are At Risk Of Losing If Scoop Has To Close

    For the past 16 years Scoop has given every voice in New Zealand an opportunity to be heard, to speak truth to power, to use words persuasively to bring justice to where it is needed and to illuminate dark places.

    For 16 years we have provided a platform for New Zealand to talk to itself about the things that need to be talked about.  Daily 20,000 people access this discussion, 75,000 every week. We send hundreds of thousands of emails each month to newsmakers and those who have a professional interest in news, including the MPs and Parliamentary staff who sit at the heart of the Government.

    This is clearly a useful and much used service. And we would like to continue to provide it. But to do so we need your help.

    Scoop’s Working Solution To The “News Crisis”

    As the impact of digital disruption bit hard at the end of 2014, Scoop’s advertising orders simply fell off a cliff. The core Scoop team met and decided that Scoop was a  piece of public infrastructure valuable enough to NZ Society to be worth preserving.

    Then over the past 11 months of "Operation Chrysalis" we’ve achieved a series of remarkable breakthroughs which make the possibility of creating a sustainable independent, fiercely independent professional news outlet feasible.

    We took a couple of ideas we’ve been developing for the past three years (charitable status - “The Scoop Foundation Project” - and a new interpretation of creative commons copyright licensing  - our “Ethical Paywall”) and  turned them into two new significant revenue streams.

    Our efforts reached an important milestone when Scoop formally became a charity six weeks ago on September 16th. So we’ve already done the hard parts - creating a new business model which is capable of supporting Scoop and building a new legal entity capable of becoming the news community that Scoop needs to become.

    Comment on this update:

    16 Days Of Scoop Update (With 1 Day To Go) : Dear Scoop Crowd - Thankyou!

    07:57PM Tue 30/06/15 on 16 Days Of Scoop - Building A Sustainable News Company For The People Of New Zealand

    TO: Scoop Readers
    Scoop's first cohort of "Foundation Members" - All 138 Of You - You Rock! .
    Scoop.co.nz "Newsagent" Email Subscribers
    Scoop.co.nz "Operation Chrysalis" Followers
    Scoop.co.nz Readership Survey Participants
    Scoop Community Support Crew Members
    @ScoopNZ Twitter Followers
    Scoop Facebook Page & Scoop Group Subscribers
    Pledgers to Scoop's "Help Scoop to Fly" Crowd-funding campaign (in March) 
    Pledgers to Scoop's "16 Days of Scoop" Crowd-Selling campaign (currently underway)

    FROM: Scoop Editor and Publisher Alastair Thompson on behalf of the Scoop.co.nz team

    Dear Scoop Crowd,

    It appears there are quite a lot of us now! You lot are a truly fantastic crowd.

    That said, this is just the beginning of the next chapter of the life of the news network which we call Scoop.co.nz, and we will always welcome more members of the Scoop Crowd. This is what this post is primarily about: a prompt to help grow our Scoop Crowd still further (As well as updating you on the progress of our "16 Days of Scoop" campaign.)

    If you are not yet a member of Scoop and are receiving this then please consider joining before 11pm tomorrow (1st July) night. See the details here >> It costs just $16, that's $1 for each year of Scoop's service to informing New Zealand's democracy.

    This evening, as I publish this, we are just 15 days into our "16 days of Scoop" campaign and we now have 142 "Foundation Members" of Scoop.

    To those of you who have in the past 15 days joined us as members, purchased licences, discussed purchasing licences, tweeted our campaigns, shared them on facebook etc.: Thankyou. You have been marvellous. The collective positive response that we have received from you over the past four months has been amazing.

    What we are undertaking here at Scoop.co.nz is no easy task, but the fact that we have so much enthusiastic support certainly makes it easier.

    It strongly suggests that there is a very solid group of New Zealanders who really do care about what is happening to the future of news and journalism here in Godzone- and care enough to contribute in money and action towards finding a solution.

    And now two months after we pivoted Scoop's business strategy towards deep crowd and user engagement it appears we have proven not one, but two new sources of revenue for the monetisation of Scoop.co.nz's publishing activities.


    2 Surveys Show NZers Highly Value Public Access To News

    This past week Scoop assisted Action Station to release the results of a survey of 3733 of Action Station's membership on their views about The State of NZ News Media. The survey asked a question that Scoop has also been asking of our membership.


    "Do you believe that access to news is a public right?"

    In the latest survey 99% of Action Station members said yes.

    Scoop's earlier reader survey got a similar result, 98% said yes [81% "definitely" yes. 2 respondents said they didn't know].

    This also cheers us greatly.

    This and the very generous support Scoop has received via membership signups, commercially in sales of licences, in words of encouragement and as donations and membership subscriptions has convinced us that our mission to build a new kind of news company for the digital age, a news company for the people, is one which is we can expect to continue to grow.


    The 16 Days Of Scoop Are Very Nearly Up - So One Final Request For Your Assistance

    The 16 Days of Scoop come to an end at 11pm tomorrow night - 1st July.

    We would be keen for as many members as possible to have joined Scoop by that point. We are currently on 140. 200 seems achievable - but only if a bunch of you who receive or read this message decide to take action in the next 24 hours.

    We therefore encourage you once again to:

    - If you haven't already joined Scoop then please join Scoop as a member for just $16 per annum , or less than 5 cents a day or ;
    - Encourage your friends and colleagues to do likewise;
    - Help spread the word (on Twitter and Facebook) about Scoop's campaign to change the business model around the provision of news.

    Kind Regards

    Alastair Thompson
    Scoop Editor & Publisher 
    Tuesday, 30th June 2015.

    Comment on this update:

    Help Spread The Word - Scoop's New News PledgeMe Crowd-Selling Campaign Is Going Off!

    06:05PM Wed 24/06/15 on 16 Days Of Scoop - Building A Sustainable News Company For The People Of New Zealand


    Dear Scoop Founding Member,

    Help Spread The Word 

    Support The Establishment Of A Strong Ethical NZ News Media Outlet

    You are among Scoop's first 100 members and as we close in on "The Ton" - our first Century of Members - we would be greatly honoured if you were to assist us to help us amplify this campaign.

    What follows is some advice on how you can assist us with this effort.

    Facebook is far and away the most effective way to achieve online visibility of digital activism efforts. As a result becoming a socially active Facebook user is something that Scoop highly recommends.

    As news consumers we should all be posting links to news material about things that actually matters, and in doing so we will help redress the Kardashian imbalance.  If all of us reward good quality journalism with likes and shares we will all help maintain standards in the industry.

    But right now we would like you to help promote this Scoop Membership drive - which is a way to support NZ news media on steroids thanks to its connection to a new business model which has the potential to establish a new funding source for news media generally, and not just Scoop.


    SUGGESTION 1 - Post about your support for the Scoop Membership drive on Facebook:

    Sample Posts (cut and paste one of the following and post it on your Facebook wall):


    I have become a Member of The New Scoop.

    I did so because I believe New Zealand needs strong, independent and fearless media if it is to continue to function as a democracy governed under the rule of law.

    I encourage you to become a member too.



    16 years of Scoop.co.nz 

    $16 To Become A Member

    I joined - and I think you should too.

    For less than the price of three large milky coffees in downtown Wellington you can become a Member of Scoop.co.nz for a year. It’s a steal.

    Sign up here >> https://www.pledgeme.co.nz/projects/3711-scoop-s-sweet-sixteenth-birthday-crowd-selling-campaign


    SUGGESTION 2 - Promote the Scoop Membership Drive In Twitter

    Tweet these tweets or make up your own.



    Everybody with an interest in NZ news is invited to join and become a “Member of @ScoopNZ” >> https://www.pledgeme.co.nz/projects/3711-16-days-of-scoop-building-a-sustainable-news-company-for-the-people-of-new-zealand #16DaysOfScoop



    16 Years Of http://Scoop.co.nz | $16 To Join >> https://www.pledgeme.co.nz/projects/3711-16-days-of-scoop-building-a-sustainable-news-company-for-the-people-of-new-zealand #16DaysOfScoop #FutureOfNews



    16 Days Of Scoop - Building A Sustainable News Company For The People Of New Zealand | @PledgeMe 

    https://www.pledgeme.co.nz/projects/3711-16-days-of-scoop-building-a-sustainable-news-company-for-the-people-of-new-zealand #16DaysOfScoop


    SUGGESTION 3 - Share, retweet, link, like and favourite each other's promotion efforts.


    Search Facebook for #16DaysOfScoop or Twitter for #16DaysOfScoop and like, retweet, share and favourite each other's promotional efforts.


    In doing so you will increase the overall network effect of all our effort.



    As always please do not hesitate to contact Steven Wood or I with any questions you have about what we are up to at [email protected]


    Kind regards

    Alastair Thompson

    Scoop Editor and Publisher

    Comment on this update:


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      Matt Bowden
      2015-07-01 22:55:09 +1200

      Matt Bowden has pledged on 3 campaigns

      Anna GuentherPledgeMe Staff
      2015-07-01 22:49:23 +1200

      Anna Guenther has pledged on 225 campaigns

      Dean Rhodes
      2015-07-01 22:42:30 +1200

      Dean Rhodes has pledged on 3 campaigns

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      Marion Rae
      2015-07-01 22:23:56 +1200

      Marion Rae has pledged on 1 campaign

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      Gary Ballinger
      2015-07-01 22:22:48 +1200

      Gary Ballinger has pledged on 2 campaigns

      “Go Scoop”

      paul douglas
      2015-07-01 22:22:09 +1200

      paul douglas has pledged on 2 campaigns

      Avatar square
      2015-07-01 22:12:03 +1200

      murrow has pledged on 1 campaign

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      Emily Nicholas
      2015-07-01 21:57:34 +1200

      Emily Nicholas has pledged on 2 campaigns

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      Anonymous pledger
      2015-07-01 21:55:56 +1200

      This pledger has chosen to pledge anonymously

      Avatar square
      2015-07-01 21:54:26 +1200

      Ross has pledged on 6 campaigns

      “Keep up the good work.”

      Avatar square
      Nicholas booth
      2015-07-01 21:48:51 +1200

      Nicholas booth has pledged on 1 campaign

      Neelish Budhia
      2015-07-01 21:46:05 +1200

      Neelish Budhia has pledged on 6 campaigns

      Avatar square
      Anonymous pledger
      2015-07-01 21:23:55 +1200

      This pledger has chosen to pledge anonymously

      Avatar square
      Matt King
      2015-07-01 21:13:58 +1200

      Matt King has pledged on 3 campaigns

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      Alice Shanks
      2015-07-01 19:28:28 +1200

      Alice Shanks has pledged on 6 campaigns

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      Jules hickey
      2015-07-01 19:02:29 +1200

      Jules hickey has pledged on 1 campaign

      Avatar square
      Barbara Strathdee
      2015-07-01 18:57:36 +1200

      Barbara Strathdee has pledged on 4 campaigns

      Avatar square
      Anonymous pledger
      2015-07-01 17:40:48 +1200

      This pledger has chosen to pledge anonymously

      Avatar square
      John Macdonald
      2015-07-01 17:19:35 +1200

      John Macdonald has pledged on 1 campaign

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      Anne Else
      2015-07-01 17:15:49 +1200

      Anne Else has pledged on 1 campaign

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      Di Hickman
      2015-07-01 17:12:30 +1200

      Di Hickman has pledged on 5 campaigns

      Malcolm Rands
      2015-07-01 16:55:30 +1200

      Malcolm Rands has pledged on 3 campaigns

      “no certificate needed thank you ”

      Jenny Shackleton
      2015-07-01 16:06:35 +1200

      Jenny Shackleton has pledged on 2 campaigns

      Valda Rhodes
      2015-07-01 16:05:05 +1200

      Valda Rhodes has pledged on 1 campaign

      “I strongly support this and wish that I could afford more money”

      2015-07-01 16:00:59 +1200

      Tim has pledged on 3 campaigns

      Koren Marie Allpress
      2015-07-01 15:57:28 +1200

      Koren Marie Allpress has pledged on 2 campaigns

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      Alison McCulloch
      2015-07-01 15:36:21 +1200

      Alison McCulloch has pledged on 1 campaign

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      Pikiora wylie
      2015-07-01 15:21:51 +1200

      Pikiora wylie has pledged on 3 campaigns

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      Faultline Films
      2015-07-01 14:28:10 +1200

      Faultline Films has pledged on 3 campaigns

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      Kitt McGregor
      2015-07-01 14:01:23 +1200

      Kitt McGregor has pledged on 1 campaign

      Followers of 16 Days Of Scoop - Building A Sustainable News Company For The People Of New Zealand

      This project was successful and got its funding on 01/07/2015 at 11:00 PM.