Welcome to Pledgeme!

PledgeMe helps Kiwis turn their plans into reality with crowdfunding. Crowdfunding is a way of raising money from your friends, family, customers, and fans. Think of a goal and make a plan for how you’ll achieve it. Go to your crowd and ask them to pledge to your campaign. If all that support equals more than your goal, then you've made it!

Ways to crowdfund.

PledgeMe was the first crowdfunding platform in New Zealand, and since 2015 we have expanded the possibilities of crowdfunding for Kiwis by providing three different ways to crowdfund.

Let's get started!

Select your campaign type


A project crowdfunding campaign is for anyone looking to raise money to make their plans happen!

Project Guide


An equity crowdfunding campaign is for companies looking to expand by raising investment from their crowd.

Equity Guide


A lending campaign is for companies and organisations looking to expand by borrowing money from their crowd.

Lending Guide

Not sure what campaign type is the best fit for you?

Learn more!

Tā Koha

Tā Koha was a new way for Māori entrepreneurs to grow projects and raise capital by involving their whānau, their communities and those who want to see an equitable and inclusive funding landscape in Aotearoa. It was a collaboration between PledgeMe and Māori Women Development Inc.

Tā Koha

Tā Koha was a way for Māori entrepreneurs to grow projects and raise capital by involving their whānau, their communities and those who wanted to see an equitable and inclusive funding landscape in Aotearoa. It was a collaboration between PledgeMe and Māori Women Development Inc.

Our Team

Anna Guenther

Chief Bubble Blower (Co-founder)

Anna, our co-founder, sounds American but she's definitely a Kiwi. If pushed, she’ll say she’s technically from Dunedin, but will later admit she grew up in Boston. Having roamed around the world, she’s back to call Aotearoa home. And she completed her Masters with a focus on crowdfunding and has worked for everyone from NZTE to MIT (and all of the acronyms in between).

Vicki Skill

Finance and Compliance Manager

Vicki is a Chartered Accountant, and makes sure we are humming along, in a responsible and compliant fashion.

Charlotte Squire

Chief of Marketing

Charlotte is the talkative one. She's been working in communications for 20 years, including starting up two solutions focused media services and producing a book or two. Charlotte loves building positive relationships and nurturing healthy communities. She also loves long bike rides with her overly athletic and very needy Hungarian vilza/lab dog Thomas, making music, and hanging out with her family watching Netflix whilst ignoring the dishes.

Terry Shubkin

Board Chair

Terry is one of those dual-career people. After 18 years in the IT industry in a range of sales, management, and general management roles, she made the shift to being the Chief Excitement Officer of the charity Young Enterprise. Terry gets excited watching people develop an entrepreneurial mindset and loves helping businesses to grow.

Steve York

Board Member

Steve has a unique and diverse background, from being a member of the New South Wales police force to senior consulting at Deloitte. He is a past member of the Education Board, Governance Institute of Australia and a business mentor for several start-ups. Steve has been awarded the National Medal and received several commendations for bravery and police work and has a Masters of Dispute Resolution (MDR) from the University of Technology and a Masters of Science (Risk) from Leicester University (UK). He is also a Graduate from the Australian Institute of Company Directors.

What we write about!

The team writes a blog about everything related to crowdfunding. Check out our latest thoughts about crowdfunding and catch up on what PledgeMe has been up to lately.

Blog >

The first time I heard the term ‘The three F’s’ was in one of my Masters of Entrepreneurship classes on finance. Our guest lecturer mentioned the way early-stage start-ups could raise money from the three F’s with a bit of […]

Arguably, most people would agree that 2020 has been a tough year. The toughest, for some of us. Businesses across the world have had to adjust, restructure or shut their doors permanently, the Covid-19 business climate proving to be too […]

Here are the three reasons why a successful equity crowdfunding campaign is good for business. It: Boosts brand awareness Boosts sales Forces a full review of business operations In this article, we’ll delve into each of the above-reasons why equity […]

Warning statement about equity crowdfunding

Equity crowdfunding is risky.

Issuers using this facility include new or rapidly growing ventures. Investment in these types of business is very speculative and carries high risks.

You may lose your entire investment, and must be in a position to bear this risk without undue hardship.

New Zealand law normally requires people who offer financial products to give information to investors before they invest. This requires those offering financial products to have disclosed information that is important for investors to make an informed decision.

The usual rules do not apply to offers by issuers using this facility. As a result, you may not be given all the information usually required. You will also have fewer other legal protections for this investment.

Ask questions, read all information given carefully, and seek independent financial advice before committing yourself.