The Beer Project Road Trip
By Jed Soane

PledgeMe.Project
Photography,
NZ $1,425 pledged
31 people pledged
Closed
NZ $1,200 minimum target
This campaign was successful and closed on 07/11/2023 at 10:00 PM.
Make a PledgeAbout
The Beer Project Road Trip
Project 2023-10-04 21:42:19 +1300
Help The Beer Project hit the road this summer!
Hey, I’m Jed Soane and The Beer Project has been my long-term photography project, documenting craft brewers and their breweries around New Zealand since 2009. A book is finally taking shape but I am missing breweries from a couple of more out-of-the-way regions: Taranaki and Northland. This summer I am planning a road trip to photograph as many breweries in these regions as I can and I need a little help from you to cover the expenses. I have some fabulous rewards related to the project to offer you in return. And every supporter will receive a 10% discount on The Beer Project Book when it is eventually released.
Hitting the target will cover the basic costs of the trip (petrol, accommodation, and food) for a two week trip. Going past the target will mean a longer trip, more breweries, more photos, and more stories of the people behind your beer!
If you have never come across my work before you can see some at my wildly out of date website, TheBeerProject.com, or check out the last two editions of The Pursuit of Hoppiness. And I've added included some of my favourite photos below.
Martin Townshend, Townshend's Brewery, 2010
Hops, Tapawera, 2012
Jack, Little Creatures, Fremantle, 2012
Lester Dunn, Fork & Brewer, Wellington, 2012
Pete Gillespie, Garage Project, Wellington, 2013
May the Fourth, Golding's Free Dive, Wellington, 2015
Annika Naschitszki, Tiamana Brewing, Wellington, 2016
Alan Wood, Liberty Brewing, Helensville, 2016
Matt Dainty, Bonface Brewery, Upper Hutt, 2018
Comments
Updates 3
You need to pledge to see this update.
Target Achieved!
01/11/2023 at 9:29 PM
Thanks to your support we have reached the target, and just in time for my birthday! The Beer Project Road Trip is go. You’ve made me very happy. This is especially exciting given that promotion has been pretty light over the last week because I’ve been knocked down by covid (but on the mend now).
For those of you who have selected a print as your reward, start having a think about what photo you would like. How are you going to choose? Something from you favourite brewery? Maybe you’re in one of the photos? Check out the link I posted in the previous update for some possibilities. Or browse the Beer Project website gallery. I’ve also found some prints from previous exhibitions if you like one of those. Take a look at the photos below and see if anything there catches your eye.
I’ve also found several more hidden stacks of 6x4 prints so everyone might get one or two thrown in with their reward.
There are still five days to go in the campaign, so I’m positive we’ll push beyond the target to fund a longer trip.
I look forward to contacting you all next week with news of your rewards once the campaign is over.
Take care and thanks again,
Jed
Week One Almost Done
18/10/2023 at 10:32 PM
It’s been a good start to the campaign so far. Thanks to your support we are over a third of the way there. I haven’t done too much promotion this week as I have wanted to polish off some of the finer details. I have started going through my archives to pick a list of possible images for the calendar. You can have a sneak peak here. Let me know if you have any faves. I have also unearthed a stack of old exhibitions prints. I may add some of these as rewards because they will look much better on someone’s wall than hidden away in the dark corners of my house.
Take care, team!
Cheers,
Jed
Pledgers 31

07/11/2023 at 8:57pm

07/11/2023 at 1:39pm
"Love your work mate."

07/11/2023 at 9:09am
06/11/2023 at 9:45pm
"Sounds like a great road trip!"

02/11/2023 at 4:28pm
"Good luck with the trip Jed!"

02/11/2023 at 11:54am

02/11/2023 at 8:38am
"Cheers! 🍻"
01/11/2023 at 3:14pm
"Come and give me a high five in Orewa on your way through to Northland. (Or we hit up Sawmill Brewery in Leigh hehe)"

01/11/2023 at 11:05am

31/10/2023 at 7:57pm
"All the best Jed!"

29/10/2023 at 2:05pm
"Good on ya Jed, and good luck!"
26/10/2023 at 4:34pm
"Woot - such a long term project of you Jed - happy to support..."
25/10/2023 at 1:58pm
"Yay Jed!"

24/10/2023 at 5:25pm
"My third pledge to get my last reward."

24/10/2023 at 5:22pm
"This is my second pledge so I can get this reward too!"

24/10/2023 at 5:21pm
"I'm going to buy a few rewards. This is just my first pledge."

21/10/2023 at 2:47pm

20/10/2023 at 6:14pm

20/10/2023 at 4:34pm
"I'm doing this for Gundren Rockseeker"

19/10/2023 at 9:06am
"Love this."

19/10/2023 at 9:03am
"No need for a print Jed, postage is too crazy! Best of luck x"

19/10/2023 at 8:31am
"Nice one Jed, can’t wait to see the results of the roadie! "

19/10/2023 at 8:23am
"So exciting! Can’t wait to hear all about it and see your amazing photos! "

18/10/2023 at 8:24am

16/10/2023 at 8:57am

14/10/2023 at 1:42pm
"Genius!"
14/10/2023 at 12:43am

13/10/2023 at 3:10pm
"YAY!! So exciting... always looking forward to more photos"

13/10/2023 at 1:46pm

13/10/2023 at 1:38pm
"All of the yes!"
Followers
Followers of The Beer Project Road Trip
The Beer Project Road Trip
Project 2023-10-04 21:42:19 +1300
Help The Beer Project hit the road this summer!
Hey, I’m Jed Soane and The Beer Project has been my long-term photography project, documenting craft brewers and their breweries around New Zealand since 2009. A book is finally taking shape but I am missing breweries from a couple of more out-of-the-way regions: Taranaki and Northland. This summer I am planning a road trip to photograph as many breweries in these regions as I can and I need a little help from you to cover the expenses. I have some fabulous rewards related to the project to offer you in return. And every supporter will receive a 10% discount on The Beer Project Book when it is eventually released.
Hitting the target will cover the basic costs of the trip (petrol, accommodation, and food) for a two week trip. Going past the target will mean a longer trip, more breweries, more photos, and more stories of the people behind your beer!
If you have never come across my work before you can see some at my wildly out of date website, TheBeerProject.com, or check out the last two editions of The Pursuit of Hoppiness. And I've added included some of my favourite photos below.
Martin Townshend, Townshend's Brewery, 2010
Hops, Tapawera, 2012
Jack, Little Creatures, Fremantle, 2012
Lester Dunn, Fork & Brewer, Wellington, 2012
Pete Gillespie, Garage Project, Wellington, 2013
May the Fourth, Golding's Free Dive, Wellington, 2015
Annika Naschitszki, Tiamana Brewing, Wellington, 2016
Alan Wood, Liberty Brewing, Helensville, 2016
Matt Dainty, Bonface Brewery, Upper Hutt, 2018
Comments
You need to pledge to see this update.
Target Achieved!
01/11/2023 at 9:29 PM
Thanks to your support we have reached the target, and just in time for my birthday! The Beer Project Road Trip is go. You’ve made me very happy. This is especially exciting given that promotion has been pretty light over the last week because I’ve been knocked down by covid (but on the mend now).
For those of you who have selected a print as your reward, start having a think about what photo you would like. How are you going to choose? Something from you favourite brewery? Maybe you’re in one of the photos? Check out the link I posted in the previous update for some possibilities. Or browse the Beer Project website gallery. I’ve also found some prints from previous exhibitions if you like one of those. Take a look at the photos below and see if anything there catches your eye.
I’ve also found several more hidden stacks of 6x4 prints so everyone might get one or two thrown in with their reward.
There are still five days to go in the campaign, so I’m positive we’ll push beyond the target to fund a longer trip.
I look forward to contacting you all next week with news of your rewards once the campaign is over.
Take care and thanks again,
Jed
Week One Almost Done
18/10/2023 at 10:32 PM
It’s been a good start to the campaign so far. Thanks to your support we are over a third of the way there. I haven’t done too much promotion this week as I have wanted to polish off some of the finer details. I have started going through my archives to pick a list of possible images for the calendar. You can have a sneak peak here. Let me know if you have any faves. I have also unearthed a stack of old exhibitions prints. I may add some of these as rewards because they will look much better on someone’s wall than hidden away in the dark corners of my house.
Take care, team!
Cheers,
Jed

07/11/2023 at 8:57pm

07/11/2023 at 1:39pm
"Love your work mate."

07/11/2023 at 9:09am
06/11/2023 at 9:45pm
"Sounds like a great road trip!"

02/11/2023 at 4:28pm
"Good luck with the trip Jed!"

02/11/2023 at 11:54am

02/11/2023 at 8:38am
"Cheers! 🍻"
01/11/2023 at 3:14pm
"Come and give me a high five in Orewa on your way through to Northland. (Or we hit up Sawmill Brewery in Leigh hehe)"

01/11/2023 at 11:05am

31/10/2023 at 7:57pm
"All the best Jed!"

29/10/2023 at 2:05pm
"Good on ya Jed, and good luck!"
26/10/2023 at 4:34pm
"Woot - such a long term project of you Jed - happy to support..."
25/10/2023 at 1:58pm
"Yay Jed!"

24/10/2023 at 5:25pm
"My third pledge to get my last reward."

24/10/2023 at 5:22pm
"This is my second pledge so I can get this reward too!"

24/10/2023 at 5:21pm
"I'm going to buy a few rewards. This is just my first pledge."

21/10/2023 at 2:47pm

20/10/2023 at 6:14pm

20/10/2023 at 4:34pm
"I'm doing this for Gundren Rockseeker"

19/10/2023 at 9:06am
"Love this."

19/10/2023 at 9:03am
"No need for a print Jed, postage is too crazy! Best of luck x"

19/10/2023 at 8:31am
"Nice one Jed, can’t wait to see the results of the roadie! "

19/10/2023 at 8:23am
"So exciting! Can’t wait to hear all about it and see your amazing photos! "

18/10/2023 at 8:24am

16/10/2023 at 8:57am

14/10/2023 at 1:42pm
"Genius!"
14/10/2023 at 12:43am

13/10/2023 at 3:10pm
"YAY!! So exciting... always looking forward to more photos"

13/10/2023 at 1:46pm

13/10/2023 at 1:38pm
"All of the yes!"