Holistic Postpartum Meal Delivery Service - help us support new parents all over Aotearoa

By For You Postpartum

NZ $6,565 pledged


62 people pledged


Closed


NZ $20,000 minimum target


32 32% Complete

This campaign failed to reach its target by 09/12/2021 at 9:00 PM (NZDT) and is now closed.

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About

Holistic Postpartum Meal Delivery Service - Help Us Support New Parents All Over Aotearoa

Project 2021-10-11 09:59:53 +1300

Our vision

We believe in a world where all mothers and parents are supported, nourished and thriving

We created For You Postpartum to pick up the threads of community that have been lost around new parents and bring the focus back to their wellbeing.


We create balanced meals, snacks and teas for the postpartum period in our commercial kitchen and deliver these 1-week packages right to your door, anywhere in the country!

 We want to reimagine and revolutionise the postpartum experience for mothers and parents in Aotearoa.

 

Next year, in 2022, we are launching Aotearoa's first naturopath-formulated postpartum meal delivery service and we need YOUR help to do it!

 

Who are we?

We are Sara & Chelsea

We are degree-qualified naturopaths & medical herbalists, Chelsea is a postpartum doula & nutritionist and we are both new mothers ourselves.

 

We spent 3 years getting our Bachelor degree in naturopathic and herbal medicine alongside one another and have spent over 4 years collectively working in our field and in clinical practice.

We have both since delved into further studies, taking different paths that led us to the same destination, being inspired by ancient ways of support and the healing philosophies of Traditional Chinese Medicine (TCM) and Ayurvedic medicine. Particularly in the postpartum period.

 

Through our collective postpartum experiences we have seen firsthand the difference that food can make in this huge time of transition into parenthood. After years of dreaming up this business, For You Postpartum was born!

What are we offering?

We have created a package that provides a week’s worth of main meals, snacks and teas that will be delivered straight to your door. You receive 6-7 meals with 2-3 servings of each meal that is based on traditional recipes. Our snacks range from cacao energy balls, to lactation cookies and raw slices.
We have designed these nutrient-dense snacks to provide protein, healthy fats and other galactagogue (milk-boosting) ingredients to support breastfeeding. We also formulate and include herbal teas designed by us to support recovery, calm the nervous system, build resilience and support hormonal balance. Everything in our package, including all the herbs, are lactation-friendly.

 

We use organic local produce and have both plant-based and omnivore menus. 

Our meals are slow cooked, easy to digest and warming for the body. These meals are made to align with traditional postpartum practices and are infused with Chinese medicinal herbs to make them deeply therapeutic. Everything is carefully made with love and intention by us!

 

All our food is then packaged in our home compostable packaging and will arrive to you chilled and ready to eat, refrigerate or freeze. Our packaging is also microwave safe to make it as convenient as possible for you.

 

 

Our why

We feel deeply that every birthing person needs and deserves to be nourished after birth and it is our mission to bring that to the birthing people of New Zealand. 

We have been inspired by the traditional ways and the wisdom that has been passed down through generations, in many cultures around the world. These cultures understand and value the importance of postpartum, this fourth trimester, and the need for healing and rest to be front and centre.
 

Zuo Yuezi refers to a period of confinement or “sitting in” which is custom in Traditional Chinese Medicine and in Ayurvedic medicine it is believed that the first 40 days affect the next 40 years of a birthing person's life. This means that if you prioritize rest, warmth, nutritional food, and support during your postpartum, this will improve your health and wellbeing in the years to come. 

 

 

Unfortunately, the postpartum period is not valued enough in Western culture. People have a lot to say about wellness during pregnancy but somehow postpartum health has, for the most part, been forgotten.  

Once a baby has been born, the focus often shifts entirely to the baby, whilst nourishing the new parent falls by the wayside. Parents are more likely to receive messages such as “When can we see the baby?” rather than “How can I support you? What’s your favourite meal? Let me come over and fold the washing for you.” 

 

Mothers feel the pressure to be everything to everyone and it quickly leads to a burnout that can be detrimental to the whole family and community at large. 

 

Community care must be at the core of rewriting the newborn mother narrative.

 

That's where we come in.

 

Our meals are naturopathically-formulated to assist healing, replenish the body after pregnancy and birth, provide the extra nutrients for breastfeeding and support the body through all the stresses that being a new parent brings.

If we can provide nourishment for the new mother or parent, then they can focus on bonding, resting and recovering postpartum.

 

 

How it will work

You will be able to hop onto our website, select your package and any ‘add ons’ you like as well as which menu suits you (plant-based or omnivore).

You just need to order before the end of the week to have your week's worth of ready-to-eat meals delivered to your door by that following week.

If you are buying a package as a gift, you can include a personalised note that we will include in the delivery. You will also be able to purchase smaller bundles such as just teas and cookies instead of the full packages. There will be an option for everyone and we will expand and develop our offerings even more over time.

 

 

The journey so far

We initially planned to start small in our local area, but after sharing about our idea on social media, and testing our packages on some new parents, the resounding feedback was that parents all over the country need and want this service. 

This reaffirmed to us how much this support is needed and we are now setting our business up to have a much larger reach. 

 

This is where you come in!

 

Your support will enable us to cover our start-up costs, allowing us to upscale our production and provide seamless service to new parents all over New Zealand. 

 

Our vision is clear and we have done our research.

We have designed our menus, trialled our recipes, ensured our food and kitchen is safe and chosen the most practical packaging that also takes care of the planet. 

We know how we can deliver all over New Zealand, now we just need the money to help get us over the line and up and running.

 

Your support and pledges will allow us to get into our commercial kitchen space and begin creating meals for parents all over Aotearoa by February 2022! 

 

 

 

What next?

Our holistic meal service is just the beginning for us. We want to work alongside other passionate practitioners, birth workers and humans to create a movement of postpartum care and support. 

A very important goal of ours is to create a ‘pay it forward’ system built into our business model that allows us to give meal packages to parents and mothers in need or with limited financial support so that they also receive postpartum nurturing and support. As we grow we will also be looking at other ways we can give back to the community and provide regenerative postpartum care for everyone.  

 

 

Our goals: Where your pledge will go 

 

First tier goal

$20,000 

This is our minimum goal. This will enable us to cover our start-up costs, extra equipment to make larger volumes of food, kitchen registration and audit, order our packaging and purchase a machine for sealing our packaged meals (most practical option and a home compostable choice). With this money we will be able to build an easy-to-use website, and deliver to all regions of New Zealand right from the get-go! This is the boost we need to get up and running. Having these start-up costs covered means we can offer a smooth service and begin supporting postpartum parents by February 2022!

Second tier goal

$25,000

This would be a big achievement for us! A large portion of this money will go towards the system we are creating to provide packages and support to mothers in need. It means we can start donating packages and food right away. This will also give us a head start to be able to work on new offerings for you such as family food packages, collaborating with other local businesses, new menus, and more. 

 

 

Third tier goal

$30,000

Reaching this tier would help us skyrocket our business! We would use this extra money to begin developing the next stage of our business which is creating packaged dry mixes for broths, soups and curries as well as dried herbs to add to your meals for extra goodness. Think dry ingredients for lactation cookies, energy balls and more! These could be shipped all around the globe to reach more and more parents. We can also implement personalised doula/postpartum support offerings alongside our meals for a truly holistic service.

 

How can you support?

The best part about supporting our campaign is that not only will you help us bring this offering to new parents but you will also receive some epic rewards!  

 

No amount is too little. Even a small donation of $5 not only helps us reach our target but lets us know you support our vision. If you don't have any cash to give but want to support us, please share our campaign with your community on social media, or simply spread the word! The more we talk about postpartum care the more people will realise how important taking care of new parents really is.

 

 

 Help us take care of mothers

Because we believe mothers and parents have the most important role on the planet. Raising our future generations.

 

Comments

Updates 2

You need to pledge to see this update.

Wow! We have reached over $2000 in just 5 days!

14/11/2021 at 4:44 PM

We are so overjoyed to share that we have already raised over 10% of our final campaign goal in just 5 days! We are currently sitting at $2,316 with 27 AMAZING pledgers (and counting)!

Thank you all so much, for sharing our mission, believing in our vision and pledging your support so that we can care for new parents all over Aotearoa! 

To have such incredible support for our business has been so affirming and we cannot wait to get into the kitchen and begin creating meals for postpartum families in the new year. 

We would love to hear if there are any rewards you feel are missing from our campaign? Rewards that your family members or friends would LOVE? 

You can email us or message us on our Facebook or Instagram pages!

Email: [email protected] 
Facebook
Instagram

    Pledgers 62

    Natasha
    2021-12-09 11:29:09 +1300

    "Thank you beautiful mamas for sharing your magic with us all!! 💫 so much love xx"

    Rosalie Sinclair
    2021-12-08 15:21:07 +1300
    Bridget Paddon
    2021-12-08 14:39:30 +1300

    "Good luck gorgeous women, I cannot wait to see your business and yourselves SOAR. Thank you for putting this magic out into the world for Mamas xx "

    Gemma
    2021-12-08 13:27:12 +1300

    "A much needed service for our New Zealand families, thank you! So excited to see this initiative flourish! xx"

    Megan Raynor
    2021-12-08 13:05:35 +1300
    Anonymous pledger
    2021-12-06 17:03:35 +1300
    Bronny
    2021-12-06 14:54:48 +1300

    "I absolutely love and admire what you are doing! Such an important and beautiful offering, I can't wait to see it all happen "

    Taryn Shirkey
    2021-12-06 12:05:11 +1300

    "All the Love! X"

    Maddison Parker
    2021-12-05 10:10:20 +1300

    "I love you two & your work <3"

    Angela Tu
    2021-12-04 13:46:58 +1300

    "Love this vision and idea - all the best x"

    Jenna
    2021-12-04 10:14:24 +1300
    Levi Kyratzoulis
    2021-12-03 23:03:32 +1300
    Monique Dickson
    2021-12-03 19:32:46 +1300
    Sarah Mortimer
    2021-12-02 16:42:01 +1300

    "Love what you guys are doing for new Mums helping them feel supported as well as nourish them from the inside out."

    Graedon
    2021-12-01 17:32:33 +1300

    "🌞🌞🌞"

    Cam Watts
    2021-11-30 09:16:17 +1300

    "Biggest of love for the journey ahead 🤎"

    Nicole Peach
    2021-11-29 17:17:46 +1300

    "What an awesome idea! Best of luck!!"

    Carla Sargent
    2021-11-28 14:19:47 +1300

    "What a fantastic initiative! We need to nourish and support our new mamas so much more. Thank you for helping to provide such a service x"

    Lisa Marquardt
    2021-11-28 13:21:31 +1300
    Kendra Stone
    2021-11-28 09:11:39 +1300

    "Good luck to you both! Chelsea, I've always known you as a caring, helpful human, and what better way to share this love. Well done x"

    Abbey
    2021-11-28 06:31:55 +1300

    "I wish I could give more, but I understand every little bit helps. All the best to you both on this amazing venture. "

    Rachel
    2021-11-26 12:43:29 +1300

    "SO proud of you both! Wishing you so much success<3"

    Gabriela Salgueiro Acevedo
    2021-11-24 11:10:46 +1300
    Ayesha Simperingham
    2021-11-22 22:43:48 +1300
    Michelle
    2021-11-19 21:12:04 +1300
    Brian
    2021-11-19 16:37:26 +1300
    Anonymous pledger
    2021-11-19 16:18:53 +1300
    Christine
    2021-11-18 20:06:51 +1300

    "Mamas all over New Zealand need you, keep up the good work, I hope you make your goal!"

    Elyn
    2021-11-18 19:12:42 +1300
    Esther Blaiklock
    2021-11-18 13:33:51 +1300

    Followers

    Followers of Holistic Postpartum Meal Delivery Service - help us support new parents all over Aotearoa

    Holistic Postpartum Meal Delivery Service - Help Us Support New Parents All Over Aotearoa

    Project 2021-10-11 09:59:53 +1300

    Our vision

    We believe in a world where all mothers and parents are supported, nourished and thriving

    We created For You Postpartum to pick up the threads of community that have been lost around new parents and bring the focus back to their wellbeing.


    We create balanced meals, snacks and teas for the postpartum period in our commercial kitchen and deliver these 1-week packages right to your door, anywhere in the country!

     We want to reimagine and revolutionise the postpartum experience for mothers and parents in Aotearoa.

     

    Next year, in 2022, we are launching Aotearoa's first naturopath-formulated postpartum meal delivery service and we need YOUR help to do it!

     

    Who are we?

    We are Sara & Chelsea

    We are degree-qualified naturopaths & medical herbalists, Chelsea is a postpartum doula & nutritionist and we are both new mothers ourselves.

     

    We spent 3 years getting our Bachelor degree in naturopathic and herbal medicine alongside one another and have spent over 4 years collectively working in our field and in clinical practice.

    We have both since delved into further studies, taking different paths that led us to the same destination, being inspired by ancient ways of support and the healing philosophies of Traditional Chinese Medicine (TCM) and Ayurvedic medicine. Particularly in the postpartum period.

     

    Through our collective postpartum experiences we have seen firsthand the difference that food can make in this huge time of transition into parenthood. After years of dreaming up this business, For You Postpartum was born!

    What are we offering?

    We have created a package that provides a week’s worth of main meals, snacks and teas that will be delivered straight to your door. You receive 6-7 meals with 2-3 servings of each meal that is based on traditional recipes. Our snacks range from cacao energy balls, to lactation cookies and raw slices.
    We have designed these nutrient-dense snacks to provide protein, healthy fats and other galactagogue (milk-boosting) ingredients to support breastfeeding. We also formulate and include herbal teas designed by us to support recovery, calm the nervous system, build resilience and support hormonal balance. Everything in our package, including all the herbs, are lactation-friendly.

     

    We use organic local produce and have both plant-based and omnivore menus. 

    Our meals are slow cooked, easy to digest and warming for the body. These meals are made to align with traditional postpartum practices and are infused with Chinese medicinal herbs to make them deeply therapeutic. Everything is carefully made with love and intention by us!

     

    All our food is then packaged in our home compostable packaging and will arrive to you chilled and ready to eat, refrigerate or freeze. Our packaging is also microwave safe to make it as convenient as possible for you.

     

     

    Our why

    We feel deeply that every birthing person needs and deserves to be nourished after birth and it is our mission to bring that to the birthing people of New Zealand. 

    We have been inspired by the traditional ways and the wisdom that has been passed down through generations, in many cultures around the world. These cultures understand and value the importance of postpartum, this fourth trimester, and the need for healing and rest to be front and centre.
     

    Zuo Yuezi refers to a period of confinement or “sitting in” which is custom in Traditional Chinese Medicine and in Ayurvedic medicine it is believed that the first 40 days affect the next 40 years of a birthing person's life. This means that if you prioritize rest, warmth, nutritional food, and support during your postpartum, this will improve your health and wellbeing in the years to come. 

     

     

    Unfortunately, the postpartum period is not valued enough in Western culture. People have a lot to say about wellness during pregnancy but somehow postpartum health has, for the most part, been forgotten.  

    Once a baby has been born, the focus often shifts entirely to the baby, whilst nourishing the new parent falls by the wayside. Parents are more likely to receive messages such as “When can we see the baby?” rather than “How can I support you? What’s your favourite meal? Let me come over and fold the washing for you.” 

     

    Mothers feel the pressure to be everything to everyone and it quickly leads to a burnout that can be detrimental to the whole family and community at large. 

     

    Community care must be at the core of rewriting the newborn mother narrative.

     

    That's where we come in.

     

    Our meals are naturopathically-formulated to assist healing, replenish the body after pregnancy and birth, provide the extra nutrients for breastfeeding and support the body through all the stresses that being a new parent brings.

    If we can provide nourishment for the new mother or parent, then they can focus on bonding, resting and recovering postpartum.

     

     

    How it will work

    You will be able to hop onto our website, select your package and any ‘add ons’ you like as well as which menu suits you (plant-based or omnivore).

    You just need to order before the end of the week to have your week's worth of ready-to-eat meals delivered to your door by that following week.

    If you are buying a package as a gift, you can include a personalised note that we will include in the delivery. You will also be able to purchase smaller bundles such as just teas and cookies instead of the full packages. There will be an option for everyone and we will expand and develop our offerings even more over time.

     

     

    The journey so far

    We initially planned to start small in our local area, but after sharing about our idea on social media, and testing our packages on some new parents, the resounding feedback was that parents all over the country need and want this service. 

    This reaffirmed to us how much this support is needed and we are now setting our business up to have a much larger reach. 

     

    This is where you come in!

     

    Your support will enable us to cover our start-up costs, allowing us to upscale our production and provide seamless service to new parents all over New Zealand. 

     

    Our vision is clear and we have done our research.

    We have designed our menus, trialled our recipes, ensured our food and kitchen is safe and chosen the most practical packaging that also takes care of the planet. 

    We know how we can deliver all over New Zealand, now we just need the money to help get us over the line and up and running.

     

    Your support and pledges will allow us to get into our commercial kitchen space and begin creating meals for parents all over Aotearoa by February 2022! 

     

     

     

    What next?

    Our holistic meal service is just the beginning for us. We want to work alongside other passionate practitioners, birth workers and humans to create a movement of postpartum care and support. 

    A very important goal of ours is to create a ‘pay it forward’ system built into our business model that allows us to give meal packages to parents and mothers in need or with limited financial support so that they also receive postpartum nurturing and support. As we grow we will also be looking at other ways we can give back to the community and provide regenerative postpartum care for everyone.  

     

     

    Our goals: Where your pledge will go 

     

    First tier goal

    $20,000 

    This is our minimum goal. This will enable us to cover our start-up costs, extra equipment to make larger volumes of food, kitchen registration and audit, order our packaging and purchase a machine for sealing our packaged meals (most practical option and a home compostable choice). With this money we will be able to build an easy-to-use website, and deliver to all regions of New Zealand right from the get-go! This is the boost we need to get up and running. Having these start-up costs covered means we can offer a smooth service and begin supporting postpartum parents by February 2022!

    Second tier goal

    $25,000

    This would be a big achievement for us! A large portion of this money will go towards the system we are creating to provide packages and support to mothers in need. It means we can start donating packages and food right away. This will also give us a head start to be able to work on new offerings for you such as family food packages, collaborating with other local businesses, new menus, and more. 

     

     

    Third tier goal

    $30,000

    Reaching this tier would help us skyrocket our business! We would use this extra money to begin developing the next stage of our business which is creating packaged dry mixes for broths, soups and curries as well as dried herbs to add to your meals for extra goodness. Think dry ingredients for lactation cookies, energy balls and more! These could be shipped all around the globe to reach more and more parents. We can also implement personalised doula/postpartum support offerings alongside our meals for a truly holistic service.

     

    How can you support?

    The best part about supporting our campaign is that not only will you help us bring this offering to new parents but you will also receive some epic rewards!  

     

    No amount is too little. Even a small donation of $5 not only helps us reach our target but lets us know you support our vision. If you don't have any cash to give but want to support us, please share our campaign with your community on social media, or simply spread the word! The more we talk about postpartum care the more people will realise how important taking care of new parents really is.

     

     

     Help us take care of mothers

    Because we believe mothers and parents have the most important role on the planet. Raising our future generations.

     

    Comments

    You need to pledge to see this update.

    Wow! We have reached over $2000 in just 5 days!

    14/11/2021 at 4:44 PM

    We are so overjoyed to share that we have already raised over 10% of our final campaign goal in just 5 days! We are currently sitting at $2,316 with 27 AMAZING pledgers (and counting)!

    Thank you all so much, for sharing our mission, believing in our vision and pledging your support so that we can care for new parents all over Aotearoa! 

    To have such incredible support for our business has been so affirming and we cannot wait to get into the kitchen and begin creating meals for postpartum families in the new year. 

    We would love to hear if there are any rewards you feel are missing from our campaign? Rewards that your family members or friends would LOVE? 

    You can email us or message us on our Facebook or Instagram pages!

    Email: [email protected] 
    Facebook
    Instagram

      Natasha
      2021-12-09 11:29:09 +1300

      "Thank you beautiful mamas for sharing your magic with us all!! 💫 so much love xx"

      Rosalie Sinclair
      2021-12-08 15:21:07 +1300
      Bridget Paddon
      2021-12-08 14:39:30 +1300

      "Good luck gorgeous women, I cannot wait to see your business and yourselves SOAR. Thank you for putting this magic out into the world for Mamas xx "

      Gemma
      2021-12-08 13:27:12 +1300

      "A much needed service for our New Zealand families, thank you! So excited to see this initiative flourish! xx"

      Megan Raynor
      2021-12-08 13:05:35 +1300
      Anonymous pledger
      2021-12-06 17:03:35 +1300
      Bronny
      2021-12-06 14:54:48 +1300

      "I absolutely love and admire what you are doing! Such an important and beautiful offering, I can't wait to see it all happen "

      Taryn Shirkey
      2021-12-06 12:05:11 +1300

      "All the Love! X"

      Maddison Parker
      2021-12-05 10:10:20 +1300

      "I love you two & your work <3"

      Angela Tu
      2021-12-04 13:46:58 +1300

      "Love this vision and idea - all the best x"

      Jenna
      2021-12-04 10:14:24 +1300
      Levi Kyratzoulis
      2021-12-03 23:03:32 +1300
      Monique Dickson
      2021-12-03 19:32:46 +1300
      Sarah Mortimer
      2021-12-02 16:42:01 +1300

      "Love what you guys are doing for new Mums helping them feel supported as well as nourish them from the inside out."

      Graedon
      2021-12-01 17:32:33 +1300

      "🌞🌞🌞"

      Cam Watts
      2021-11-30 09:16:17 +1300

      "Biggest of love for the journey ahead 🤎"

      Nicole Peach
      2021-11-29 17:17:46 +1300

      "What an awesome idea! Best of luck!!"

      Carla Sargent
      2021-11-28 14:19:47 +1300

      "What a fantastic initiative! We need to nourish and support our new mamas so much more. Thank you for helping to provide such a service x"

      Lisa Marquardt
      2021-11-28 13:21:31 +1300
      Kendra Stone
      2021-11-28 09:11:39 +1300

      "Good luck to you both! Chelsea, I've always known you as a caring, helpful human, and what better way to share this love. Well done x"

      Abbey
      2021-11-28 06:31:55 +1300

      "I wish I could give more, but I understand every little bit helps. All the best to you both on this amazing venture. "

      Rachel
      2021-11-26 12:43:29 +1300

      "SO proud of you both! Wishing you so much success<3"

      Gabriela Salgueiro Acevedo
      2021-11-24 11:10:46 +1300
      Ayesha Simperingham
      2021-11-22 22:43:48 +1300
      Michelle
      2021-11-19 21:12:04 +1300
      Brian
      2021-11-19 16:37:26 +1300
      Anonymous pledger
      2021-11-19 16:18:53 +1300
      Christine
      2021-11-18 20:06:51 +1300

      "Mamas all over New Zealand need you, keep up the good work, I hope you make your goal!"

      Elyn
      2021-11-18 19:12:42 +1300
      Esther Blaiklock
      2021-11-18 13:33:51 +1300

      Followers of Holistic Postpartum Meal Delivery Service - help us support new parents all over Aotearoa

      This campaign was unsuccessful and finished on 09/12/2021 at 9:00 PM.
      Good Karma
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