The Good Registry: transforming the way we give By Christine Langdon

Pledgeme projects

About The Good Registry: transforming the way we give

Project 2017-09-24 19:20:52 +1300

The Good Registry is a social enterprise that will simplify giving, help good causes, and reduce waste.  

We can do millions of dollars of good each year — and you can be a catalyst in that. 

Have you ever said 'no gifts please' but still received gifts you don't need? Do gifts from the past clutter your cupboards, drawers and shelves? Have you ever wondered what was spent on those gifts, and how much good it could do for needy causes instead? That’s our why!

How will it work?

The Good Registry is a website and community where you can be a catalyst for good. You can ‘pay forward’ giving events such as  birthdays and Christmas, to charities you care about. Instead of saying ‘no gifts please’ or playing ‘gift poker’, you’ll be able to help friends, family, colleagues, and neighbours to give simply and do good. Everyone will get the joy of giving.


We’ll make it simple.

  • You will be able to pay forward any events — birthday, Easter, Christmas, Christening, baby shower, engagement, wedding, anniversary, bar mitzvah or bat mitzvah, farewell, house-warming, the list goes on! 
  • As the person giving your event, you choose the charity your donations go to.
  • We’ll help you tell your friends, family and others about the event you’re gifting and why, and make it simple for them to give through your giving page.
  • You and your gifters will all see how much is raised, and celebrate that (though you won’t be able to see the individual value of each gift).
  • You will be helping good causes and reducing waste - multiplying the good through your friends, family and others.
  • The Good Registry will take care of everything, from helping you to choose your charity, telling your family, friends and others, to tallying donations, celebrating the amount raised, collecting and transferring the gifted funds to your chosen charity, thanking everyone for giving, and sharing stories aout the good our donations doing.  

We’re excited about how much good we can do together, for charities and also for the environment - just think how much packaging and wrapping paper we'll save!  

What are we crowd-funding for?

The cost of building our platform is our major start up cost. We could cut some corners to reduce costs, but we don’t want to do that. We want The Good Registry to be a joy to use, so that givers have a great experience, and are inspired to come back and keep multiplying the good. Reaching our goal amount will help make sure we can start giving good with real impact.

We've set out target at $20,000 and would love to exceed that. With more funding, we can simply do more. Exceeding our target will give us a better chance of getting everything we want on our giving platform - things we think will encourage more gifting like social media integration and message sharing, as well as some of the ‘back-end’ functions of the site that will reduce manual administration and free us up for other good things. Extra funds would also help us market The Good Registry - so that more people get to hear about it, experience it, and multiply the good. 

Who is behind The Good Registry?

Our three co-founders are Wellington based and are all hugely passionate about doing good things. We are:

Christine Langdon.  Christine is CE and Chief of Good for The Good Registry. Before becoming our CE and Chief of Good, Christine was Community Manager at Z Energy, where she led the development and implementation of Z’s Community Strategy — a multi-million dollar programme of charitable giving, skilled volunteering, and social wellbeing initiatives.

Christine is a passionate advocate of giving and the joy it brings. For the past four years (alongside her day job) she has volunteered her time as a yoga teacher to inmates at Arohata Prison in Wellington, and taught koha yoga classes for corporate workplaces, with all koha donated to charitable causes. Christine has previously consulted and held management roles in communications, working with corporates, not-for-profits and government agencies. She began her career in journalism.  She is also a blogger at  

Tracey Bridges.  Tracey works mainly with not-for-profits, advising on strategy, leadership and behaviour change.  She is the Chair of the New Zealand Social Marketing Network, and a member of the Board of the Australian Association of Social Marketing. 

Before turning her energy to the non-profit sector, Tracey was a business leader, principally as Managing Partner of the trans-Tasman communications consultancy business she co-founded. She is a member of the Global Women Network, and the Institute of Directors, and a Fellow of the Public Relations Institute of New Zealand.  In 2017 she was a finalist in the New Zealand Women of Influence Awards. 

Sue McCabe. Sue is Chief Executive of the Who Did You Help Today Trust, which runs programmes that provide more ways New Zealanders can take action to help others. She also consults part-time in her areas of passion: gender equality, vulnerable children, and the community and voluntary sector.

Sue co-founded the Community Comms Collective with Gail Marshall. This 100 per cent volunteer led and operated registered charity provides community groups with free communications help through connecting them with skilled volunteers.  She’s a Fundraising and Development committee member for the Malaghan Institute of Medical Research. 

Sue’s an advocate for the critical role not for profits, in collaboration with government and the corporate sector, play in our social, environmental and economic progress. She believes connecting more people with charities through making it easier to give time, skills and money benefits us all.

Our technology partner is Touchtech. They're designing and building the online platform where all our giving will happen. Touchtech is a multi-award winning product design and development studio with offices in Wellington and Melbourne. They care about people and about doing top-notch work, and are repeatedly ranked as a Deloitte Asia-Pacific Fast 500 company.   

We have also been working with some other wonderful partners, including Designfetti ( who have designed our brand, advised us on marketing, and generously donated one of our great rewards. 





The People Behind The Good Registry: transforming the way we give

Picture?type=square&width=50&height=50 Christine Langdon Project admin


    We're getting talked about

    12:10PM Fri 06/10/17 on The Good Registry: transforming the way we give

    Our co-founder Tracey Bridges talked about The Good Registry (and other interesting things!) on RNZ’s The Panel yesterday. If you missed her, you can still listen at

    We also featured in a blog at The Ruminator this week. Blogger Lord Sutch eloquently sums up the pain of choosing gifts: the-good-registry-because-giving-can-be-better 


    We've been interviewed for an article on social enterprise for The Listener - so watch out for that this week too. 

    We also began engaging on social media this week so you can follow us now @thegoodregistry on Twitter, Facebook, Instagram and LinkedIn. We hope to see you there! 

    Comment on this update:


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      2017-10-17 21:40:21 +1300

      Lily has pledged on 2 campaigns

      “Awesome work ladies! I’m in :)”

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      Anonymous pledger
      2017-10-17 21:14:55 +1300

      This pledger has chosen to pledge anonymously

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      Lee-Anne Duncan
      2017-10-17 20:39:46 +1300

      Lee-Anne Duncan has pledged on 1 campaign

      Barbara Hinkley
      2017-10-17 07:02:39 +1300

      Barbara Hinkley has pledged on 1 campaign

      Sarah Turnbull
      2017-10-16 20:50:49 +1300

      Sarah Turnbull has pledged on 4 campaigns

      Katherine Rich
      2017-10-16 16:58:55 +1300

      Katherine Rich has pledged on 2 campaigns

      2017-10-16 16:22:43 +1300

      Marc has pledged on 6 campaigns

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      Celia Horner
      2017-10-16 14:29:43 +1300

      Celia Horner has pledged on 1 campaign

      “Love this and hope you reach your target! ”

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      Matt Benson
      2017-10-16 11:06:39 +1300

      Matt Benson has pledged on 1 campaign

      “Go you good things! Love the Navs (Matt and Penny)”

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      John Lambert
      2017-10-15 22:06:57 +1300

      John Lambert has pledged on 2 campaigns

      “Good luck with your efforts Christine”

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      Gary Scott
      2017-10-15 21:14:11 +1300

      Gary Scott has pledged on 2 campaigns

      Kelly-Ann Harvey
      2017-10-14 10:51:09 +1300

      Kelly-Ann Harvey has pledged on 4 campaigns

      “Auckland Sexual Abuse HELP.
      We can't end rape and sexual harm if we never talk about it.”

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      Mike Bennetts
      2017-10-13 16:38:12 +1300

      Mike Bennetts has pledged on 1 campaign

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      Anonymous pledger
      2017-10-13 14:30:07 +1300

      This pledger has chosen to pledge anonymously

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      Sally Davenport
      2017-10-13 13:47:42 +1300

      Sally Davenport has pledged on 2 campaigns

      “Good luck!”

      Christina Bellis
      2017-10-13 13:20:52 +1300

      Christina Bellis has pledged on 2 campaigns

      “Love this - more giving, more goodness, and less unnecessary stuff!”

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      rob campbell
      2017-10-13 11:22:10 +1300

      rob campbell has pledged on 1 campaign

      Emma Davey
      2017-10-13 08:55:44 +1300

      Emma Davey has pledged on 1 campaign

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      2017-10-11 09:17:30 +1300

      Clare has pledged on 2 campaigns

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      Dan Ormond
      2017-10-10 13:17:22 +1300

      Dan Ormond has pledged on 3 campaigns

      “Best of luck!
      Dan & Anna ”

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      2017-10-09 21:48:57 +1300

      Inge has pledged on 2 campaigns

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      Susan Sims
      2017-10-06 15:44:38 +1300

      Susan Sims has pledged on 1 campaign

      “Great initiative, good luck!”

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      Elisabeth Roll
      2017-10-06 15:17:30 +1300

      Elisabeth Roll has pledged on 2 campaigns

      “Best of luck! I hope you're up and running soon! I will use the company as well. Great idea”

      Julie Fitzgerald
      2017-10-06 15:02:14 +1300

      Julie Fitzgerald has pledged on 1 campaign


      Cass Hesom-Williams
      2017-10-06 14:25:37 +1300

      Cass Hesom-Williams has pledged on 5 campaigns

      “Nice one! Great idea xx”

      Kate Richards
      2017-10-06 07:25:38 +1300

      Kate Richards has pledged on 2 campaigns

      “Awesome stuff! ”

      2017-10-05 21:43:04 +1300

      Martin has pledged on 3 campaigns

      “Good luck! Great things await”

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      2017-10-05 21:23:58 +1300

      Sheena has pledged on 1 campaign

      Katrina Schmahl
      2017-10-05 20:32:36 +1300

      Katrina Schmahl has pledged on 3 campaigns

      “Love the concept, awesome you're getting it off the ground and super exciting to watch it grow!! ”

      David Lee
      2017-10-05 18:05:27 +1300

      David Lee has pledged on 7 campaigns

      “Good stuff; changing the world one step at a time 👍🏼”

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      Pledges will only be confirmed if the target is reached by: 06/11/2017 at 11:00 PM