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Ruby Fresh. Wetsuits designed for freshwater swimming.
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Minimum target: NZ $22,000
Days left: Closed
Funded: NZ $24,385
NZ $24,385 pledged
52 people pledged
NZ $22,000 minimum target
Pledges will only be confirmed if the target is reached by: 04/06/2018 at 10:00 PM (NZST)Make a Pledge
Ruby Fresh. Wetsuits Designed For Freshwater Swimming.
Project 2017-08-07 23:01:43 +1200
'Ruby Fresh' is born out of the enjoyment of swimming in Lake Wanaka, sploshing around in the environment epitomised by Ruby Island and the yearly event - The Ruby Swim.
Most, if not all triathlon and open water swim wetsuits, have been designed based on use in salt water, and predominantly, warmer water.
The first two Ruby Fresh wetsuits models - The 'Flow' male and The 'Echo' female have been designed and created around the needs of fresh water i.e. less freshwater buoyancy and for predominantly cooler waters, and added to this, such is the nature of open water swimming in Lake Wanaka - it’s also important to be seen. With increasing numbers of open water swimmers and likewise, lake craft on the water, this is an important attribute.
So the three points of difference are: Buoyancy • Warmth • Visibility
These three criteria are designed to create a more efficient swim posture, enhance comfort in colder water - to keep you warmer for longer or, to increase swim duration; and lastly - to be seen. It's almost obvious, but no one's really doing it yet - to make sure you are more easily visible with out having to tow a brightly coloured float. But of course that will help...
Here's the female version - The Echo
The above diagram shows the varies thicknesses. There will be modification to some of the panels following our testing and feedback to the 100 launch suits, so don't take the above as absolute gospel. The panels have been optimised for buoyancy at specific positions; flexibility in the arm and lats / shoulder blades; and ease of removal, especially across the heel. For those wanting really fast removal, the seams on the forearm and below the knee are taped overlength to allow further cropping of the suit to personal requirements.
Watch a short video made by Otago Daily Times Journalist HERE
The general idea of swimming fast is about being streamlined in the water as much as anything else. There are a number of aspects as to why this is good. Firstly, swimming fast means you do better in swim races! Thats obvious, haha... But also swimming fast feels good. That aspect is as important as the speed. The feeling you are swimming well means just as much. To create a streamlined position means altering the swimmers buoyancy profile. Since there has not been a wetsuit designed with a buoyancy profile specifically created for fresh water use, we decided to create one.
Generally speaking lakes are colder than the sea. Lake Wanaka water temeratures, at 265m above sea level, range from 8.5°C up to 19°C. But that middle range from 11.5° through to 15.5° is a large part of the year. Numbers of active lake swimmer tend to fall away in those temperatures when 'traditional' swim wetsuits are not really made for any sort of extended time in cooler waters. With Ruby Fresh wetsuits the whole torso section including arms, and the calf panels on the leg feature a layer of Titanium. This reflects between 35 to 40% of generated heat, further increasing the temperature of the trapped layer of water in the suit beween the skin and the inner lining.
An interesting feature is a need to make the suit as visible as possible, using colour and reflectivity, but maintaining that dolphin-like feel of the Yamamoto SCS smooth-skin layer. By using a pattern of hi-viz dayglo orange silk screened polka dots on one arm and a 'Ruby-Ring' Gold on the other, we have attained an increased level of visibility. The alternate colour arms create a 'flashing' effect. The gold SCS Neoprene has a metallic lustre which reflects beautifully in the sun. The orange stands out. Competing in the Challenge Wanaka Full Triathlon 2018 the suit stood out a mile compared to all the other black arms.
Aimed at who?
The suits are targeted for mid range ability swimmers and upwards. They are not directed at super amazing swimmers who already have the ability to swim flat in the water, and so far our testing of sample Version 1 & Version 2, with varied ability and experienced swimmers, has produced really favourable feedback.
As a triathlon wetsuit it has all the attributes of a fast suit. High quality materials, ergonomic panels and cut, attention to how the swimmer moves, ease of removal in transition.
For recreational open water swimmers it will provide a longer time in the water in colder temperatures and enhanced body positioning.
We've been working on this for well over a year already, after and in addition to, a six month search for a top quality factory.
Our suits are made in a reputable established factory. They are not someone elses design, rebranded. They are designed from first principles, from scratch, from a design driven user-centric perspective of what works in fresh water, in Lake Wanaka. The suits use various thickness from 1.5mm to 5mm of Yamamoto SCS #39 and #40 limestone neoprene.
This PledgeMe campaign will offer an exclusive limited run of 100 wetsuits.
Two sample versions have already been made, in male and female types. We've already tested and adapted Version 1 and moved into Version 2, tested it extensively and are now ready for the PledgeMe production run with the lessons learned from Version 2.
|Apart from the visibility, the dots look great in the water whilst swimming.||We've flipped the velcro over with the hooks on the stationery side.||Hi-vis 8mm polka dots, YKK 'pull up to close' zipper, gold Yamamoto Superskin SCS limestone neoprene|
You will be buying one of a very special limited run of 100 wetsuits. This is a unique opportunity to be the first user of an innovative product designed by swimmers from direct observation. Function combined through Form. We are offering these suits at a price well below RRP, which will cover all costs of production and delivery to NZ, and fund the next production round. Also too, you get a very high-tech, high quality wetsuit at a great price.
|The Ruby Fresh - Male 'Flow' Open Water Swim wetsuit||The Ruby Fresh - Female 'Echo' Open Water Swim wetsuit||They swim great. Feel super comfy. Lets Do This !|
|Eddie & Krystle 'modelling' in Lake Wanaka on a blustery day in April.|
There are seven female sizes and nine male sizes.
We will be in touch with each wetsuit buyer individually to discuss sizing following success of the campaign.
And now here’s the golden carrot… The first 100 owners, our Gold Supporters, will receive a 25% discount (on RRP) on future suits FOR EVER (we may have to introduce some basic limitations there, but with good faith on both sides, that’s the pledge we will stand by).
As one of our principle gold level early adopters we value and recognise the risk you are taking stepping into this project.
A separate eCommerce website (seperate to The Ruby Swim event website) is in the process of completion and pledged monies will be used to finalise that website, plus photography, marketing and fund some web developer time for various integration's, cloud management software and pay the monthly charges.
Notes in conjunction with the Reward levels.
Ruby Fresh Limited edition Swim caps.
60grm Silicone cap. Non Toxic, Non allergenic, textured inside for grip. Thick and durable for a long life. Limited Edition.
Swim Cap Artwork by Noah Regan-Roach - Reward 6
12"x 12" on high quality art paper. Unframed.
|Original artwork by Noah|
Who are we?
Ruby Fresh are two people. Eddie Spearing & Jamie Norman. We are Ruby Events Ltd. We are the founders behind The Ruby Swim, an open water swim event in Lake Wanaka, New Zealand. www.swimrubyisland.co.nz
Eddie as the suit designer, is a designer in many areas of engagement with an honours degree in Engineering Design. This collaboration is a consequence of the two of us having come together through our enjoyment of lake swimming. It became evident this was a niche needing to be filled.
Here's a video we made of the first year of our swim event, which, after 10 months of preparation got blown out of existance and cancelled due to 36knot winds. But we persevered...
You need to pledge to see this update.
01/06/2018 at 10:10 AM
It turns out the payment processor, Flo2Cash, updated their system, which required some changes on the Pledge Me end to keep everything working. Their tech team has now deployed those updates and pledging is back up and running. You may have seen that the target is now showing as having been reached. Yay! Because of the problems we have left the Pledge Me page open until 10pm Monday 4th so we have the whole holiday weekend to perhaps get a few more suits pledged. Again, please let anyone you know this is still live.
Payment processing will not occur until Tuesday morning.
Have a great weekend!!
Eddie & Jamie
We actually made it!!!
30/05/2018 at 9:11 PM
So... right to the wire. To the very last 5 mins. I found the last $5000 required, but for whatever reason, the website broke and wouldn't accept two final pledges to get us over the line. But that will be dealt with tomorrow. So as of now, I'm happy to say its going ahead. It will go ahead! Just a few little computer glitches to deal with at Pledge Me end... But expect Pledge Meto be in touch over the next few days. Tomorrow even.
Last three days...
28/05/2018 at 1:05 PM
It's the last three days of the campaign. Today, Tuesday and Wednesday, deadline 9pm 30th May.
We've had some big pledges over the last few days and we are really pleased. Prospects are actually good that this will come to fruition. I've made some changes to the goals with the guys at Pledge Me after looking long and hard at the budgets and the longer term strategy. There's a couple of things that still have to click into place but we are feeling really positive...
So, these next few days are crucial and any help you can provide to get a another pledge and get this across the line is going to be really important. If you can think of anybody, send them to The Ruby website to the wetsuit page where it's all explained and all the media coverage is in one easy spot.
Heres the link. https://www.swimrubyisland.co.nz/ruby-fresh-wetsuits
Cut and paste and send it out.
Big Thank You on $10,000 pledged
20/05/2018 at 9:29 PM
We just wanted to say a big thanks to everyone who has got on board so far. We've hit $10,000 and thats pretty darned good. And so's you know I have another pledge lined up for $5000 in the very near future. So we are hovering just under the halfway mark with 10 days to go.
If you know anyone whom this may interest, or have connectiions to a group or team for who this is right up their street, please do your bit and promote it.
We have had some great coverage this past week, and we will keep the momentum moving.
Audio & Visual on The Ruby website
17/05/2018 at 12:16 PM
A new page on the website, with a link in the top nav bar, incorporating the Radio Wanaka interview from 16.05.2018 plus the ODT footage. Please copy and paste this link to send to any of your friends to help spread the word:
Live link HERE
News Piece in The Otago Daily Times
15/05/2018 at 10:30 AM
Mark Price, the local Wanaka journalist from the ODT has done a news item in the paper plus made a short film with his phone. Amazing really what you can do with your phone!
Watch the video news item HERE
05/05/2018 at 1:02 PM
I've added the panel thickness diagram. People have asked on panel thickness, and although i didn't originally want to disclose this info, its actually more important we hit our target and this info will help with that.
2018-06-04 21:20:36 +1200
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2018-06-01 15:57:11 +1200
"Go Team! Love Sally x"
2018-06-01 12:53:19 +1200
2018-06-01 11:16:16 +1200
"Great work Eddie and Jamie"
2018-06-01 09:16:22 +1200
2018-05-29 21:50:09 +1200
2018-05-28 19:18:21 +1200
2018-05-28 13:48:08 +1200
"Good luck team!"
2018-05-28 09:19:11 +1200
"Us ethnic Spaniards must support each other. "
2018-05-26 11:24:28 +1200
2018-05-24 09:58:20 +1200
2018-05-24 09:42:02 +1200
2018-05-23 20:43:06 +1200
"Looking forward to being warm @ Ruby"
2018-05-23 15:19:20 +1200
"SWIM-ABLE NZ is proud and excited to be part of this venture and we look forward to wearing the wetsuit. "
2018-05-22 02:33:29 +1200
"Great idea, something I have been looking for for years!"
2018-05-21 21:08:27 +1200
2018-05-21 17:10:32 +1200
2018-05-20 20:32:31 +1200
"Man I hope this goes ahead. Have you contacted all the triathlon clubs to let their members know?"
2018-05-20 14:06:53 +1200
"This is a great idea and so specific to wanaka both the buoyancy and the temperature Hope they look good"
2018-05-19 17:47:56 +1200
2018-05-19 16:01:26 +1200
"Good on you Eddie - can't wait to try it out."
2018-05-17 21:21:57 +1200
2018-05-16 11:44:47 +1200
"Wahoo...bring it on..."
2018-05-11 14:37:01 +1200
"From Jaime & Anna Kate for a sweet new suit for Jaime. Good luck Eddie & Jamie. "
2018-05-08 09:03:47 +1200
2018-05-05 12:48:37 +1200
2018-05-04 13:11:17 +1200
"Thank you Eddie and Jamie. Love your work."
2018-05-04 12:07:41 +1200
"Good luck lads."
2018-05-03 21:02:02 +1200
"Awesome go for it. "
Followers of Ruby Fresh. Wetsuits designed for freshwater swimming.
I want to embed this project somewhere
Minimum target: NZ $22,000
Days left: Closed
Funded: NZ $24,385