Fast 'fordable Future Food - Sipreme

By Bri Janse van Rensburg

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Food,



NZ $17,695 pledged


102 people pledged


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Pledges will only be confirmed if the target is reached by: 15/10/2015 at 7:00 PM (NZDT)

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About

Fast 'Fordable Future Food Sipreme

Project 2015-09-07 20:59:44 +1200

Intro

We are all busy people, mostly with terrible food habits. We've tried to find that magical and mysterious healthy diet, failing miserably. "If only I could take a pill instead of eat..." has been a thought that crossed your mind. This is the unfortunate norm for many of us. It's time for our perceptions about healthy eating to change - yay science!

Sipreme is a complete food. It's fast, easy, tasty, and totally perfect for those not-so-perfect meal times. Mix with water, blend and go - for a much healthier breakfast and lunch "fast food".  

 

Even better, it’s much cheaper than the ordinary weekly shopping run. 

 

 

 

The Struggle

 

Preparing food takes ages. Driving to the shops, buying groceries, cooking it, cleaning up the mess... The average person spends 7 years of their life preparing and eating food. Scary thought! Healthy food shouldn't be this difficult. 

 

 

Time spent on food

  

It's near impossible to get in all of the nutrients our bodies need from traditional food on a daily basis - unless you study this and dedicate a large part of your life to healthy cooking. Too often we opt for the easy options, which ends up costing us dearly, both financially and around our waists. 

 

Obesity 

 

Traditional food is expensive and resource intensive. 39% of the land area required to sustain the average Kiwi is for food production. If everyone on the world lived like this, we would need 3 planets to survive. 

 

Ecological Impact

 

To make matters worse, roughly one third of the yearly food produced in the world for human consumption (approximately 1.3 billion tonnes) is lost in production, goes off, or is thrown away. This food is worth around US$1 trillion.

 

Food waste's yearly carbon footprint is estimated at 3.3 billion tonnes of greenhouse gases released into the atmosphere. YIKES!

 

  

 

To solve this challenge, we searched for a solution to food. All the existing fast, convenient options were too expensive or nutritionally incomplete. After months of research, consulting experts and getting feedback from over 100 beta testers, Sipreme is finally ready.

The current formulation is on version 36, and we will always be updating it in the search for perfection. As scientific and nutritional information improves, Sipreme will become better and more complete. Yay science!

 

1 bag of Sipreme contains all the energy and nutrients for the average adult's daily needs (± 2000 calories). 1 meal (serving) is 1/4 of a bag. 

 

 

To prepare: add 1 pack of Sipreme to 1.5l of water in a blender, mix and voila! Your food for the day is ready. 

 

How to make - full day

 

If you feel like making a single meal, add a scoop (±125g) of Sipreme to 375ml of water and blend. Pour into your travel bottle and you’re good to go!

 How to make: scoop

 

For a smoother experience we recommend you put your Sipreme in the fridge for 2 hours then serve chilled. If you want it immediately, add some ice and enjoy. 

 

Pouring Sipreme 

 

 

 

Sipreme comes in three flavours: chocolate, strawberry and vanilla. Each meal pack contains the complete daily dose of carbs, proteins, vitamins, minerals, fats and fibre that you need for optimum nutrition. You can use this as a quick breakfast, midnight snack or for the whole day. It fits with your lifestyle.

 

Please see our website for full Nutritional Information and Ingredients.

 

 

Sipreme is made in New Zealand from local and imported ingredients. We blend, pack and warehouse everything right here, creating jobs and boosting the economy.

 

Sipreme Benefits 1

 

Sipreme Benefits 2

 

 

 

We have a super team of passionate geeks behind Sipreme, dedicated to ensuring great taste, quality manufacturing and super nutritional value. 

Briard and Dene, co-founders of Sipreme, have poured their hearts into creating fast, 'fordable, future food for New Zealanders. Over six months, $20 000, and endless hard hours have gone into the creation of this awesome food, and we are so excited to share it with you!

 

Dinay: Digital Platforms & Marketing, Product Development.

Qualified Audio Visual Communicator (filmie), fire starter, and geek.

 

Bri: R & D, Business & Production Systems. 

Qualified Mechanical Engineer, problem solver, and geek.

  

Dr Rick Ede: Business Mentor, and CEO of Unitec.

 

Chelsea Phillips: Public Relations.

 

Law student, total badass, and little bit of a geek.

 

Shannon Gillard: Marketing Assistant

 

Arna Wilson: PR assistant

 

Larissa Jenkins: Writing Intern

 

 Challenge Acceoted

 

 

  

Rewards 

 **Leave your flavour preference in the notes when pre-ordering – mixed pack, vanilla, chocolate or strawberry. If not specified, mixed pack is the default.

 

 

 

 

 

 

 

 

 

 

 

 

Timeline

 

 

The money you pledge in pre-sales will go directly towards making the first production batch of Sipreme. There's a lot that goes into it: ingredients, powder blending, packaging, warehousing, shipping etc.

  

 

For more information visit our website or read the FAQ below:

www.sipreme.co.nz

 

FAQ

 

Comments

Updates 4

So... Where's my fix?

04/11/2015 at 10:23 PM

 We are on it!

 

 

 

 

We immediately bought all the ingredients - and have just been waiting for everything to arrive.

…And chewing our fingers to the bone with anxiousness. We can't freakin wait to make the first official batch!! J

So thank you all for being patient and not knocking on our door at 3am with baseball bats. As soon as we have an idea on a more solid delivery date, we will let you know. It is loosely looking at 20ish days, if boats don't sink, asteroids don't hit, or the zombie apocalypse doesn’t interfere.

We love you guys. Thanks for supporting this!

 

PS - We are making a bit extra, so when the online store opens, the wait for your next fix won’t be very long.

 

 

Happy vibes, you wonderful sipreme beings xx

 

 

If Not Now, When?

09/10/2015 at 12:15 PM

 

Final Stretch for Future Food

 
Hi from Dee and Bri :)


It's been a wild ride. Wow. We have come so far together. THANK YOU for the $10 000 in pre-sales! 

There is now only one week left! Please join us!

Thank you a billion times for your continued support, late night calls, funny emails and twittering.


Please check out this personal video we made of the tasting events to say thank you:
 

 

 

 

 

 

 We were interviewed by TV3 - Check it out :)

 

 

 An article on us by Techday :)

 

Our last public tasting is tomorrow at the Britomart City Centre Farmers Market - 8am to 12pm. Hope we see you there!

 

 

 

Halfway there, and goodbye winter!

01/10/2015 at 10:08 PM

Thanks for still reading these emails. It's the best way to talk to you guys, thank the new backers, and beg the rest to try this new healthy goop :)
YAY SUMMER.

 

So, what's the haps?

Halfway mark = $7100 - Awesome!Thanks 55 lovely backers. Have you pledged? Please do! 
You're 2 mins away from a healthier life choice, yo.

 

Tasting Events - Britomart
City Farmers Market
Saturday 3 + 10 Oct '15

8am - 12pm
Come try some free Sipreme!

 

Competition Time. 
Pledge between now and the 9th & you can win :)

Buy one pouch - win 1 week
Buy 1 week, win 1 month
Already pledged? Refer a friend.
If they buy:

1 week, you can win 1 week
1 month, you can win 1 month
Let them type your name as a referral in the notes once they pledge.

Draw happens 9 Oct, so get in quick!!

 

 

General Update:

  • NanoGirl NZ Herald Article
  • We presented at Mindlab
  • Did we mention how much better Sipreme tastes now? Come taste for yourself on Saturday!
  • Some IT and Food Magz will be doing articles on us soon 

 

Thanks for being amazing. 

6 Days, 6 Grand. (-ish.)

23/09/2015 at 10:07 AM

 

6 Days, 6 Grand. (-ish.)

Hey guys! The end of week one of the campaign is here, and whoo freakin hoo, we have sold almost $6 000 in pre-orders. That's over 1700 meals :) It's been a mad roller coaster of awesomeness and nuts behind the scenes work. 

Here is a short update on what's been happening:

 

Almost $6K Raised!
In just 7 days41 backers have pre-purchased enough to reach 34% of the target amount! :D Thanks a million! Please share to increase eyes on the prize!

 

 

Nanogirl lives on Sipreme!
Michelle Dickinson (Nanogirl) is doing a 3 day Sipreme challenge, eating only our food & posting about it on Twitter. Follow her, she's cool.

 

 

Tasting @ Meetup
We will be giving out samples to taste at the Auckland Software Craftsmanship Meetup on the 7th of October. More to come in Auckland :)

 

Spark & Sipreme
Guess who wants to sponsor us some goodies? App development, 4G, mentoring... Winning!

 

 

NZ Herald Article
Watch for Michelle Dickinson's full page spread on Sipreme in the Herald on Saturday! Can't wait. Hopefully she'll be gentle :P 

 

 

OneNews Interview
A OneNews journalist has contacted us to do a story on Sipreme. The news. For reals. That's crazy. We'll tell you more as soon as we know :)

 

Thank you all so so much! This wouldn't be possible without you. Let's kick fast food in the butt and make our own healthy version!

    Pledgers 102

    Garrett Wong
    2015-10-15 18:39:34 +1300

    "Thanks for your hard work getting the samples out to me! Well worth the wait."

    Anonymous pledger
    2015-10-15 15:41:57 +1300
    Anonymous pledger
    2015-10-15 13:08:07 +1300
    Maurice Verheijen
    2015-10-15 10:44:42 +1300
    Nathan Pants Brown
    2015-10-14 18:19:25 +1300
    Anonymous pledger
    2015-10-14 15:52:27 +1300
    Renoster
    2015-10-14 05:19:16 +1300
    Noel Ho
    2015-10-13 14:20:23 +1300
    George Nuridzhanyan
    2015-10-13 12:29:36 +1300
    Steve Wells
    2015-10-13 12:28:22 +1300
    Anonymous pledger
    2015-10-13 11:45:14 +1300

    "Time for beer and naps. Whoohoo!"

    Aquib Master
    2015-10-12 22:44:46 +1300
    Paul Mackenzie
    2015-10-12 12:47:53 +1300

    "Everything of what you need and less of what you want much healthier option than the many fad diets out there."

    Justin
    2015-10-12 12:04:22 +1300
    Anonymous pledger
    2015-10-12 11:16:44 +1300
    Justin Zhang
    2015-10-11 22:03:54 +1300
    Amanda Jordan
    2015-10-11 17:03:13 +1300
    Anonymous pledger
    2015-10-11 10:02:19 +1300

    "Please send me three months worth :) Good luck!"

    Chris
    2015-10-10 11:36:18 +1300
    Natalia Albert
    2015-10-09 16:41:45 +1300

    "I so want you guys to win! Yo are what I have been looking for my whole life"

    Simon
    2015-10-09 12:52:16 +1300
    Anonymous pledger
    2015-10-08 19:21:14 +1300
    Anonymous pledger
    2015-10-08 14:50:00 +1300
    Lani Evans
    2015-10-08 11:24:06 +1300
    Danielle Ashcroft
    2015-10-08 10:47:15 +1300
    Anonymous pledger
    2015-10-08 08:21:36 +1300
    Rick
    2015-10-07 19:29:03 +1300

    "Keep going. You guys are doing awesome! 😁 proud of yall - Rick "

    Nigel Wilson
    2015-10-07 17:38:10 +1300
    Nicolette
    2015-10-07 13:18:43 +1300
    Gene Rugg
    2015-10-07 13:02:59 +1300

    "Nice smoothie taste, and looking great as a local product. All the best for starting up and running!"

    Followers 8

    Fast 'Fordable Future Food Sipreme

    Project 2015-09-07 20:59:44 +1200

    Intro

    We are all busy people, mostly with terrible food habits. We've tried to find that magical and mysterious healthy diet, failing miserably. "If only I could take a pill instead of eat..." has been a thought that crossed your mind. This is the unfortunate norm for many of us. It's time for our perceptions about healthy eating to change - yay science!

    Sipreme is a complete food. It's fast, easy, tasty, and totally perfect for those not-so-perfect meal times. Mix with water, blend and go - for a much healthier breakfast and lunch "fast food".  

     

    Even better, it’s much cheaper than the ordinary weekly shopping run. 

     

     

     

    The Struggle

     

    Preparing food takes ages. Driving to the shops, buying groceries, cooking it, cleaning up the mess... The average person spends 7 years of their life preparing and eating food. Scary thought! Healthy food shouldn't be this difficult. 

     

     

    Time spent on food

      

    It's near impossible to get in all of the nutrients our bodies need from traditional food on a daily basis - unless you study this and dedicate a large part of your life to healthy cooking. Too often we opt for the easy options, which ends up costing us dearly, both financially and around our waists. 

     

    Obesity 

     

    Traditional food is expensive and resource intensive. 39% of the land area required to sustain the average Kiwi is for food production. If everyone on the world lived like this, we would need 3 planets to survive. 

     

    Ecological Impact

     

    To make matters worse, roughly one third of the yearly food produced in the world for human consumption (approximately 1.3 billion tonnes) is lost in production, goes off, or is thrown away. This food is worth around US$1 trillion.

     

    Food waste's yearly carbon footprint is estimated at 3.3 billion tonnes of greenhouse gases released into the atmosphere. YIKES!

     

      

     

    To solve this challenge, we searched for a solution to food. All the existing fast, convenient options were too expensive or nutritionally incomplete. After months of research, consulting experts and getting feedback from over 100 beta testers, Sipreme is finally ready.

    The current formulation is on version 36, and we will always be updating it in the search for perfection. As scientific and nutritional information improves, Sipreme will become better and more complete. Yay science!

     

    1 bag of Sipreme contains all the energy and nutrients for the average adult's daily needs (± 2000 calories). 1 meal (serving) is 1/4 of a bag. 

     

     

    To prepare: add 1 pack of Sipreme to 1.5l of water in a blender, mix and voila! Your food for the day is ready. 

     

    How to make - full day

     

    If you feel like making a single meal, add a scoop (±125g) of Sipreme to 375ml of water and blend. Pour into your travel bottle and you’re good to go!

     How to make: scoop

     

    For a smoother experience we recommend you put your Sipreme in the fridge for 2 hours then serve chilled. If you want it immediately, add some ice and enjoy. 

     

    Pouring Sipreme 

     

     

     

    Sipreme comes in three flavours: chocolate, strawberry and vanilla. Each meal pack contains the complete daily dose of carbs, proteins, vitamins, minerals, fats and fibre that you need for optimum nutrition. You can use this as a quick breakfast, midnight snack or for the whole day. It fits with your lifestyle.

     

    Please see our website for full Nutritional Information and Ingredients.

     

     

    Sipreme is made in New Zealand from local and imported ingredients. We blend, pack and warehouse everything right here, creating jobs and boosting the economy.

     

    Sipreme Benefits 1

     

    Sipreme Benefits 2

     

     

     

    We have a super team of passionate geeks behind Sipreme, dedicated to ensuring great taste, quality manufacturing and super nutritional value. 

    Briard and Dene, co-founders of Sipreme, have poured their hearts into creating fast, 'fordable, future food for New Zealanders. Over six months, $20 000, and endless hard hours have gone into the creation of this awesome food, and we are so excited to share it with you!

     

    Dinay: Digital Platforms & Marketing, Product Development.

    Qualified Audio Visual Communicator (filmie), fire starter, and geek.

     

    Bri: R & D, Business & Production Systems. 

    Qualified Mechanical Engineer, problem solver, and geek.

      

    Dr Rick Ede: Business Mentor, and CEO of Unitec.

     

    Chelsea Phillips: Public Relations.

     

    Law student, total badass, and little bit of a geek.

     

    Shannon Gillard: Marketing Assistant

     

    Arna Wilson: PR assistant

     

    Larissa Jenkins: Writing Intern

     

     Challenge Acceoted

     

     

      

    Rewards 

     **Leave your flavour preference in the notes when pre-ordering – mixed pack, vanilla, chocolate or strawberry. If not specified, mixed pack is the default.

     

     

     

     

     

     

     

     

     

     

     

     

    Timeline

     

     

    The money you pledge in pre-sales will go directly towards making the first production batch of Sipreme. There's a lot that goes into it: ingredients, powder blending, packaging, warehousing, shipping etc.

      

     

    For more information visit our website or read the FAQ below:

    www.sipreme.co.nz

     

    FAQ

     

    Comments

    So... Where's my fix?

    04/11/2015 at 10:23 PM

     We are on it!

     

     

     

     

    We immediately bought all the ingredients - and have just been waiting for everything to arrive.

    …And chewing our fingers to the bone with anxiousness. We can't freakin wait to make the first official batch!! J

    So thank you all for being patient and not knocking on our door at 3am with baseball bats. As soon as we have an idea on a more solid delivery date, we will let you know. It is loosely looking at 20ish days, if boats don't sink, asteroids don't hit, or the zombie apocalypse doesn’t interfere.

    We love you guys. Thanks for supporting this!

     

    PS - We are making a bit extra, so when the online store opens, the wait for your next fix won’t be very long.

     

     

    Happy vibes, you wonderful sipreme beings xx

     

     

    If Not Now, When?

    09/10/2015 at 12:15 PM

     

    Final Stretch for Future Food

     
    Hi from Dee and Bri :)


    It's been a wild ride. Wow. We have come so far together. THANK YOU for the $10 000 in pre-sales! 

    There is now only one week left! Please join us!

    Thank you a billion times for your continued support, late night calls, funny emails and twittering.


    Please check out this personal video we made of the tasting events to say thank you:
     

     

     

     

     

     

     We were interviewed by TV3 - Check it out :)

     

     

     An article on us by Techday :)

     

    Our last public tasting is tomorrow at the Britomart City Centre Farmers Market - 8am to 12pm. Hope we see you there!

     

     

     

    Halfway there, and goodbye winter!

    01/10/2015 at 10:08 PM

    Thanks for still reading these emails. It's the best way to talk to you guys, thank the new backers, and beg the rest to try this new healthy goop :)
    YAY SUMMER.

     

    So, what's the haps?

    Halfway mark = $7100 - Awesome!Thanks 55 lovely backers. Have you pledged? Please do! 
    You're 2 mins away from a healthier life choice, yo.

     

    Tasting Events - Britomart
    City Farmers Market
    Saturday 3 + 10 Oct '15

    8am - 12pm
    Come try some free Sipreme!

     

    Competition Time. 
    Pledge between now and the 9th & you can win :)

    Buy one pouch - win 1 week
    Buy 1 week, win 1 month
    Already pledged? Refer a friend.
    If they buy:

    1 week, you can win 1 week
    1 month, you can win 1 month
    Let them type your name as a referral in the notes once they pledge.

    Draw happens 9 Oct, so get in quick!!

     

     

    General Update:

    • NanoGirl NZ Herald Article
    • We presented at Mindlab
    • Did we mention how much better Sipreme tastes now? Come taste for yourself on Saturday!
    • Some IT and Food Magz will be doing articles on us soon 

     

    Thanks for being amazing. 

    6 Days, 6 Grand. (-ish.)

    23/09/2015 at 10:07 AM

     

    6 Days, 6 Grand. (-ish.)

    Hey guys! The end of week one of the campaign is here, and whoo freakin hoo, we have sold almost $6 000 in pre-orders. That's over 1700 meals :) It's been a mad roller coaster of awesomeness and nuts behind the scenes work. 

    Here is a short update on what's been happening:

     

    Almost $6K Raised!
    In just 7 days41 backers have pre-purchased enough to reach 34% of the target amount! :D Thanks a million! Please share to increase eyes on the prize!

     

     

    Nanogirl lives on Sipreme!
    Michelle Dickinson (Nanogirl) is doing a 3 day Sipreme challenge, eating only our food & posting about it on Twitter. Follow her, she's cool.

     

     

    Tasting @ Meetup
    We will be giving out samples to taste at the Auckland Software Craftsmanship Meetup on the 7th of October. More to come in Auckland :)

     

    Spark & Sipreme
    Guess who wants to sponsor us some goodies? App development, 4G, mentoring... Winning!

     

     

    NZ Herald Article
    Watch for Michelle Dickinson's full page spread on Sipreme in the Herald on Saturday! Can't wait. Hopefully she'll be gentle :P 

     

     

    OneNews Interview
    A OneNews journalist has contacted us to do a story on Sipreme. The news. For reals. That's crazy. We'll tell you more as soon as we know :)

     

    Thank you all so so much! This wouldn't be possible without you. Let's kick fast food in the butt and make our own healthy version!

      Garrett Wong
      2015-10-15 18:39:34 +1300

      "Thanks for your hard work getting the samples out to me! Well worth the wait."

      Anonymous pledger
      2015-10-15 15:41:57 +1300
      Anonymous pledger
      2015-10-15 13:08:07 +1300
      Maurice Verheijen
      2015-10-15 10:44:42 +1300
      Nathan Pants Brown
      2015-10-14 18:19:25 +1300
      Anonymous pledger
      2015-10-14 15:52:27 +1300
      Renoster
      2015-10-14 05:19:16 +1300
      Noel Ho
      2015-10-13 14:20:23 +1300
      George Nuridzhanyan
      2015-10-13 12:29:36 +1300
      Steve Wells
      2015-10-13 12:28:22 +1300
      Anonymous pledger
      2015-10-13 11:45:14 +1300

      "Time for beer and naps. Whoohoo!"

      Aquib Master
      2015-10-12 22:44:46 +1300
      Paul Mackenzie
      2015-10-12 12:47:53 +1300

      "Everything of what you need and less of what you want much healthier option than the many fad diets out there."

      Justin
      2015-10-12 12:04:22 +1300
      Anonymous pledger
      2015-10-12 11:16:44 +1300
      Justin Zhang
      2015-10-11 22:03:54 +1300
      Amanda Jordan
      2015-10-11 17:03:13 +1300
      Anonymous pledger
      2015-10-11 10:02:19 +1300

      "Please send me three months worth :) Good luck!"

      Chris
      2015-10-10 11:36:18 +1300
      Natalia Albert
      2015-10-09 16:41:45 +1300

      "I so want you guys to win! Yo are what I have been looking for my whole life"

      Simon
      2015-10-09 12:52:16 +1300
      Anonymous pledger
      2015-10-08 19:21:14 +1300
      Anonymous pledger
      2015-10-08 14:50:00 +1300
      Lani Evans
      2015-10-08 11:24:06 +1300
      Danielle Ashcroft
      2015-10-08 10:47:15 +1300
      Anonymous pledger
      2015-10-08 08:21:36 +1300
      Rick
      2015-10-07 19:29:03 +1300

      "Keep going. You guys are doing awesome! 😁 proud of yall - Rick "

      Nigel Wilson
      2015-10-07 17:38:10 +1300
      Nicolette
      2015-10-07 13:18:43 +1300
      Gene Rugg
      2015-10-07 13:02:59 +1300

      "Nice smoothie taste, and looking great as a local product. All the best for starting up and running!"

      This campaign was successful and got its funding on 15/10/2015 at 7:00 PM.