La Boca Loca Cookbook

By Marianne Elliott

PledgeMe.Project

Food,



NZ $12,030 pledged


152 people pledged


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NZ $10,000 minimum target


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Pledges will only be confirmed if the target is reached by: 15/12/2014 at 4:00 PM (NZDT)

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About

La Boca Loca Cookbook

Project 2014-12-02 10:31:29 +1300

La Boca Loca is making a cookbook! Over the past four years we've made more than 200,000 hand-pressed corn tortillas, nearly 70,000 burritos, 60,000 margaritas and 45,000 litres of salsa and we reckon we've perfected our recipes. So it's time to share them with you!

La Boca Loca cookbook

The recipes in this cookbook transport me straight back to the North American continent. They’re colourful and delicious, but most importantly they are achievable in your own kitchen.

   ~ Lauraine Jacobs, food writer

What's in the book?

We've put together a collection of the most popular dishes from our menu over the past four years, along with some less well-known favorites of our own. The cookbook features:

  • more than 130 gorgeous full colour photos by Nicola Edmonds;
  • a detailed pantry guide - everything you need and where to find it;
  • an introduction to the basic techniques of Mexican cooking;
  • more than 70 recipes including our most popular cocktails;
  • ideas, inspiration and instructions on putting it all together for Mexican fiestas;
  • a brief history of Mexican cuisine; and much more.

The first time I tasted the food at La Boca Loca, I was astonished. Here was Mexican food like nothing I’d ever eaten. Extraordinarily fresh tortillas and salsas; humbling, mysteriously smoky, deeply flavoured meat dishes with only faint traces of intimidating chilli; pillow-soft burritos and dishes I had never heard of made me rethink what Mexican food was all about.  Martin Bosley

Why a PledgeMe? Why pre-buy a copy?

The cookbook will officially launch in 2015, but we wanted to get at least some copies out in time for Christmas 2014. So we are printing a limited, pre-release edition of the cookbook in time for Christmas and for that, we need your help. 

We've self-funded the photography, design, layout and editing of the book and now we just need to raise the money to print it locally and sustainably. To do that, we need to pre-sell 200 copies of the cookbook by 17 December. Then we can get them in the courier to you in time for Christmas. We can only deliver to New Zealand addresses pre-Christmas.

How on earth could one translate the glorious fusion of chillies, corn and beans and make it work in New Zealand? This wonderful book is a testament to their talent and determination. The recipes and techniques offered here are all heart and presented to you with no compromises. I’m proud to be a small part of their story and thrilled to have this book in my collection.    ~ Steve Sando, Rancho Gordo 

Who are we? 

Lucas and Marianne, photo by Karen Walrond

Lucas Putnam and Marianne Elliott, photo by Karen Walrond 

Born in New York, Lucas moved to California as a child and grew up eating Mexican food. Previously an editor at Pixar, in 2001 Lucas moved to Wellington to work at Weta Digital and opened La Boca Loca four years ago. Lucas has long been an advocate for changing the world by changing what we eat, and he’s committed to sourcing the freshest and best organic, ethically and sustainably produced ingredients. Lucas is El Jefe and Master of Tequila at La Boca Loca. Lucas opened La Boca Loca with his Kiwi partner Marianne, who is a human rights and social justice advocate. She shares Lucas’s passion for fish tacos & tequila, and for helping people develop a more sustainable and nourishing relationship with food.

Sustainable and local

Anyone who knows us will know that core to our idea of success is building a business that nourishes its staff, customers, community and the planet. So it made sense to publish our cookbook locally using the most sustainably printing methods currently available in New Zealand. Our cookbook will be a carboNZero™ certified product proudly printed by Soar Printing — a  New Zealand owned and managed family business since 1920. Soar Printing has the strongest sustainability accreditation of any New Zealand print company and was named Supreme Winner at the 2013 Sustainable 60 awards.

The text of the cookbook will be printed on NeoSatin (FSC mix) from B&F Papers. This comes from managed tree farms or recycled sources, and conforms to high-level environmental management systems. The cookbook was printed using vegetable based inks and citrus cleaners. The carbon credits purchased by Soar Printing fund New Zealand renewable energy sources such as the Tararua Wind Farm and the Christchurch Burwood Gas Landfill project. 

Comments

Updates 1

Thank you! We met our goal!

10/12/2014 at 1:54 PM

Thank you SO much for your support for the La Boca Loca cookbook!

We met our goal in the first week of the campaign and look set to sell out of all the pre-order cookbooks before the campaign finishes on the 15th. 

Right now we are waiting on the delivery of the books from our printers, we expect them on Friday 19 December and will be putting the New Zealand orders directly into courier bags to get them to you in time for Christmas. 

If you live in Wellington and are happy to collect your cookbook from the restaurant, or our stand at the City Markets in Herd St on Sunday 21 December, or from the Enspiral offices on Courtney Place on either Friday 19th or Monday 22 December please drop me an email ([email protected]) and we'll arrange that for you. 

If you are not in New Zealand we'll get your cookbook on it's way to you, but it almost certainly will not arrive in time for Christmas. If you are not in New Zealand but would like your cookbook delivered to an address in New Zealand (and it is different to the address you gave us when you pledged) please send me an email about that too and we can get that sorted for you. 

Thanks again for your amazing support for La Boca Loca, and for Lucas and I - this cookbook has been a labour of love for us and for the rest of the wonderful team behind it and your enthusiastic response has been a huge encouragement to us all!

Love, 

Marianne

    Pledgers 152

    Anna
    2014-12-15 13:09:42 +1300
    Melissa Keys
    2014-12-14 13:11:48 +1300
    Amy
    2014-12-14 04:53:16 +1300
    Paulette
    2014-12-13 22:51:22 +1300
    Tracy Price
    2014-12-12 16:22:22 +1300
    pauline abordi
    2014-12-11 19:23:02 +1300
    Kate Setz
    2014-12-11 15:13:06 +1300
    Daniel Jenkins
    2014-12-11 11:41:00 +1300
    Jason Stein
    2014-12-10 21:31:38 +1300
    Rochelle
    2014-12-10 20:24:39 +1300
    Josh FordePledgeMe Staff
    2014-12-10 17:37:22 +1300
    Amy Hale
    2014-12-10 13:53:19 +1300
    Dave Murray
    2014-12-10 13:51:22 +1300
    Lauren Law
    2014-12-10 08:40:30 +1300
    Kirsty Joiner
    2014-12-09 21:41:16 +1300
    Costas Matsis
    2014-12-09 18:19:17 +1300
    Krystal Smith
    2014-12-09 17:20:09 +1300
    Megan Salole
    2014-12-09 15:54:41 +1300
    Eoin Kelly
    2014-12-09 06:12:17 +1300
    Charmaine Meyers
    2014-12-09 00:37:21 +1300
    Rachel Pool
    2014-12-08 15:11:02 +1300
    Sandra Cobb
    2014-12-08 09:19:43 +1300
    Baldwin Mahalia
    2014-12-07 21:26:42 +1300
    Chris
    2014-12-07 20:06:59 +1300
    Tom Donoghue
    2014-12-07 17:31:50 +1300
    Diana Yukich
    2014-12-07 16:37:21 +1300
    Anake Goodall
    2014-12-07 15:57:47 +1300
    Erik Winquist
    2014-12-07 14:05:05 +1300
    Brigitte Lyons
    2014-12-07 11:58:12 +1300
    Julie McGillicuddy
    2014-12-07 11:48:42 +1300

    La Boca Loca Cookbook

    Project 2014-12-02 10:31:29 +1300

    La Boca Loca is making a cookbook! Over the past four years we've made more than 200,000 hand-pressed corn tortillas, nearly 70,000 burritos, 60,000 margaritas and 45,000 litres of salsa and we reckon we've perfected our recipes. So it's time to share them with you!

    La Boca Loca cookbook

    The recipes in this cookbook transport me straight back to the North American continent. They’re colourful and delicious, but most importantly they are achievable in your own kitchen.

       ~ Lauraine Jacobs, food writer

    What's in the book?

    We've put together a collection of the most popular dishes from our menu over the past four years, along with some less well-known favorites of our own. The cookbook features:

    • more than 130 gorgeous full colour photos by Nicola Edmonds;
    • a detailed pantry guide - everything you need and where to find it;
    • an introduction to the basic techniques of Mexican cooking;
    • more than 70 recipes including our most popular cocktails;
    • ideas, inspiration and instructions on putting it all together for Mexican fiestas;
    • a brief history of Mexican cuisine; and much more.

    The first time I tasted the food at La Boca Loca, I was astonished. Here was Mexican food like nothing I’d ever eaten. Extraordinarily fresh tortillas and salsas; humbling, mysteriously smoky, deeply flavoured meat dishes with only faint traces of intimidating chilli; pillow-soft burritos and dishes I had never heard of made me rethink what Mexican food was all about.  Martin Bosley

    Why a PledgeMe? Why pre-buy a copy?

    The cookbook will officially launch in 2015, but we wanted to get at least some copies out in time for Christmas 2014. So we are printing a limited, pre-release edition of the cookbook in time for Christmas and for that, we need your help. 

    We've self-funded the photography, design, layout and editing of the book and now we just need to raise the money to print it locally and sustainably. To do that, we need to pre-sell 200 copies of the cookbook by 17 December. Then we can get them in the courier to you in time for Christmas. We can only deliver to New Zealand addresses pre-Christmas.

    How on earth could one translate the glorious fusion of chillies, corn and beans and make it work in New Zealand? This wonderful book is a testament to their talent and determination. The recipes and techniques offered here are all heart and presented to you with no compromises. I’m proud to be a small part of their story and thrilled to have this book in my collection.    ~ Steve Sando, Rancho Gordo 

    Who are we? 

    Lucas and Marianne, photo by Karen Walrond

    Lucas Putnam and Marianne Elliott, photo by Karen Walrond 

    Born in New York, Lucas moved to California as a child and grew up eating Mexican food. Previously an editor at Pixar, in 2001 Lucas moved to Wellington to work at Weta Digital and opened La Boca Loca four years ago. Lucas has long been an advocate for changing the world by changing what we eat, and he’s committed to sourcing the freshest and best organic, ethically and sustainably produced ingredients. Lucas is El Jefe and Master of Tequila at La Boca Loca. Lucas opened La Boca Loca with his Kiwi partner Marianne, who is a human rights and social justice advocate. She shares Lucas’s passion for fish tacos & tequila, and for helping people develop a more sustainable and nourishing relationship with food.

    Sustainable and local

    Anyone who knows us will know that core to our idea of success is building a business that nourishes its staff, customers, community and the planet. So it made sense to publish our cookbook locally using the most sustainably printing methods currently available in New Zealand. Our cookbook will be a carboNZero™ certified product proudly printed by Soar Printing — a  New Zealand owned and managed family business since 1920. Soar Printing has the strongest sustainability accreditation of any New Zealand print company and was named Supreme Winner at the 2013 Sustainable 60 awards.

    The text of the cookbook will be printed on NeoSatin (FSC mix) from B&F Papers. This comes from managed tree farms or recycled sources, and conforms to high-level environmental management systems. The cookbook was printed using vegetable based inks and citrus cleaners. The carbon credits purchased by Soar Printing fund New Zealand renewable energy sources such as the Tararua Wind Farm and the Christchurch Burwood Gas Landfill project. 

    Comments

    Thank you! We met our goal!

    10/12/2014 at 1:54 PM

    Thank you SO much for your support for the La Boca Loca cookbook!

    We met our goal in the first week of the campaign and look set to sell out of all the pre-order cookbooks before the campaign finishes on the 15th. 

    Right now we are waiting on the delivery of the books from our printers, we expect them on Friday 19 December and will be putting the New Zealand orders directly into courier bags to get them to you in time for Christmas. 

    If you live in Wellington and are happy to collect your cookbook from the restaurant, or our stand at the City Markets in Herd St on Sunday 21 December, or from the Enspiral offices on Courtney Place on either Friday 19th or Monday 22 December please drop me an email ([email protected]oca.co.nz) and we'll arrange that for you. 

    If you are not in New Zealand we'll get your cookbook on it's way to you, but it almost certainly will not arrive in time for Christmas. If you are not in New Zealand but would like your cookbook delivered to an address in New Zealand (and it is different to the address you gave us when you pledged) please send me an email about that too and we can get that sorted for you. 

    Thanks again for your amazing support for La Boca Loca, and for Lucas and I - this cookbook has been a labour of love for us and for the rest of the wonderful team behind it and your enthusiastic response has been a huge encouragement to us all!

    Love, 

    Marianne

      Anna
      2014-12-15 13:09:42 +1300
      Melissa Keys
      2014-12-14 13:11:48 +1300
      Amy
      2014-12-14 04:53:16 +1300
      Paulette
      2014-12-13 22:51:22 +1300
      Tracy Price
      2014-12-12 16:22:22 +1300
      pauline abordi
      2014-12-11 19:23:02 +1300
      Kate Setz
      2014-12-11 15:13:06 +1300
      Daniel Jenkins
      2014-12-11 11:41:00 +1300
      Jason Stein
      2014-12-10 21:31:38 +1300
      Rochelle
      2014-12-10 20:24:39 +1300
      Josh FordePledgeMe Staff
      2014-12-10 17:37:22 +1300
      Amy Hale
      2014-12-10 13:53:19 +1300
      Dave Murray
      2014-12-10 13:51:22 +1300
      Lauren Law
      2014-12-10 08:40:30 +1300
      Kirsty Joiner
      2014-12-09 21:41:16 +1300
      Costas Matsis
      2014-12-09 18:19:17 +1300
      Krystal Smith
      2014-12-09 17:20:09 +1300
      Megan Salole
      2014-12-09 15:54:41 +1300
      Eoin Kelly
      2014-12-09 06:12:17 +1300
      Charmaine Meyers
      2014-12-09 00:37:21 +1300
      Rachel Pool
      2014-12-08 15:11:02 +1300
      Sandra Cobb
      2014-12-08 09:19:43 +1300
      Baldwin Mahalia
      2014-12-07 21:26:42 +1300
      Chris
      2014-12-07 20:06:59 +1300
      Tom Donoghue
      2014-12-07 17:31:50 +1300
      Diana Yukich
      2014-12-07 16:37:21 +1300
      Anake Goodall
      2014-12-07 15:57:47 +1300
      Erik Winquist
      2014-12-07 14:05:05 +1300
      Brigitte Lyons
      2014-12-07 11:58:12 +1300
      Julie McGillicuddy
      2014-12-07 11:48:42 +1300
      This campaign was successful and got its funding on 15/12/2014 at 1:09 PM.