Eat My Lunch | Lunch Bonds By Eat My Lunch

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About Eat My Lunch | Lunch Bonds

Eat My Lunch was conceived in response to big social issues happening right here in our own backyard. With 29% of Kiwi kids living in poverty and thousands going to school everyday without food, we decided to use our corporate experience to do something that really mattered. 

We believe that clever business solutions can help solve social issues, so we created an innovative business model that intrinsically links a social objective into the heart of a for-profit business. The model is sustainable, scalable and enables Kiwis to help other Kiwis.

In just 12 months, we have made >325,000 lunches and given 180,000. In 2016, we expect to make 500,000 meals and give 250,000. The potential and need is huge but we need your help to grow!

 As part of our ethos, we want every Kiwi to be able to participate in our journey. To reflect our social mission we have created the ‘Lunch Bond’ – an offer that enables every Kiwi to participate and also includes the Giving of lunches to Kiwi kids.



The Lunch Bonds Offer

You can choose between two combinations of interest and giving under the offer:


 The Lunch Bonds have a term of 5 years.

We are offering a maximum of $1million principal amount of Lunch Bonds.

The offer is conditional on reaching a minimum principal amount of $500,000.

The minimum investment amount for each investor is $1,000.


Example of Repayment Schedule for $5,000 Investment based on 6% Interest Option:


What Are We Raising Money For?

EML exceeded its 3 year forecasts within 3 months of launch, becoming profitable after 6 months. We are aiming to raise $1,000,000 to deliver our strategy and double in size.


1. Nationwide expansion, starting with launch in Wellington.

2. Technology upgrade and infrastructure to create supply chain and logistics efficiencies

3. New product innovation to leverage existing assets



About our Team


Lisa King - Founder & Director
Lisa is a senior marketer with 15 years experience in blue chip FMCG companies (Unilever UK, Watties, PepsiCo, Cadbury, Fonterra). Through her love of food and desire to do something for kids going without, she came up with the idea for Eat My Lunch. Lisa is the front person for Eat My Lunch and leads sales and marketing.



Iaan Buchanan - Co-founder & Director
Iaan spent 10 years as a food technologist, followed by 15 years in senior marketing roles in New Zealand (Marketing Manager of V Energy Drinks and Marketing Director of Cadbury). With Iaan’s commercial and strategic skills he oversees the financial and supply chain functions of the business.

Michael Meredith - Chef, Owner of Meredith’s
Samoan born chef, Michael was recently voted Restaurateur of the Year by Metro Magazine. Michael is a philanthropist, running ‘Dine by Donation’ nights at his restaurant to support charities and also supported the Green Party’s ‘Feed the Kids’ bill. Michael acts as in a consulting role in the kitchen as well as being the face of EML.


Derek Handley - Investor and Advisor, Founder of Aera Foundation
Derek recently joined Eat My Lunch as their key business advisor and mentor. Derek was New Zealand’s youngest managing director of a listed company and has featured on the Silicon Valley 100 list of the most influential people in technology. In 2011 he donated a year of his life to help Sir Richard Branson and the Virgin Unite Foundation drive greater social change through business. He recently founded the Aera Foundation which invests and supports new companies and causes addressing social issues in an innovative way.



What we've done so far


Eat My Lunch has made a large impact in a short amount of time and become a vehicle for Kiwis to help other Kiwis. 

In just 12 months, EML has made over 325,000 lunches, Giving 180,000 to kids in 32 low decile schools in Auckland and Hamilton. 




Risks and Challenges



Note from PledgeMe


We have completed a Veda check on the company and their directors, as well as a Google check. There were no adverse findings.


    WE DID IT!

    12:48PM Thu 14/07/16 on Eat My Lunch | Lunch Bonds

    Dear pledgers,


    Thank you all so much for your support. Yesterday, we hit our minimum target on this campaign, making crowdlending history in NZ! That’s half a million pledged to help feed Kiwi kids. And, you’re the people that pledged it. Thank you, thank you, thank you!


    With this money, we will be able to launch in Wellington in term three and improve our underlying technology.


    Here’s some of the coverage we’ve gotten so far about meeting our goal:


    We’d obviously love to get to our maximum goal of $1million as it’ll mean more kids fed, both directly from the pledges, and from what we’re doing to scale Eat My Lunch. So if you’re up for it, we’d love for you to share our campaign one more time in the final countdown.


    28 hours to go!



    Lisa, Michael and the Eat My Lunch team

    Ps. Here’s an image of a note we got from a teacher at a school we provide lunches to. This is why we do what we do.

    Comment on this update:

    200,000 lunches + (over) $200,000 pledged

    02:52PM Sun 03/07/16 on Eat My Lunch | Lunch Bonds

    Hey Pledgers,


    This last week marks two major milestones for Eat My Lunch – with your help we have delivered 200,000 Give lunches to hungry Kiwi kids in 33 low decile schools across Auckland and Hamilton! This is an incredible amount of lunches and we couldn’t have done it without you, so THANK YOU!!


    This also coincides with us reaching $200,000 worth of investment on this campaign. Thanks so much for your help so far by pledging to our campaign, and thanks for sharing our campaign with your crowds as well. We’re 40% funded, but need to hit our minimum goal in order to help us launch Eat My Lunch in Wellington and other places in NZ, as well as upgrading our technology to support us with the growth. Obviously, the more lunches we can sell, the more good we can do (and the need is huge, not just only in Auckland).



    Thanks again for your support!


    Lisa, Michael, Iaan, Derek and the Eat My Lunch team


    Comment on this update:

    Thank you, thank you, thank you!

    09:00AM Fri 24/06/16 on Eat My Lunch | Lunch Bonds

    Just over a week ago we launched the first crowdlending campaign in New Zealand.


    Since then, we’ve had $141,000 pledged to our campaign, and a groundswell of support (both in real life and in the media). And you were one of our “First 50”. It means so much that you’ve come on board to fund our growth plans, so we can make the biggest impact possible.


    We need a bit more help though. Could you:

    • Share what we’re doing with your networks - either directly, online, or in person: or the link to our video.

    • Come along (or invite other potential lenders) to our:

      • Wellington Meet and Greet, we want to meet you! It’s this Monday, 27 June from 5-7pm at the Southern Cross. RSVP here.

      • Auckland Breakfast, come see the space in action! We’d love to thank you in person, and answer any questions you might have, at our investor meet and greet next Friday 1 July from 8-9am. RSVP here.


    Thanks for being one of our early supporters. We really appreciate it.



    Lisa, Michael, Iaan, Derek and the Eat My Lunch team

    Comment on this update:

    Financial Summary

    Prev Year Current Year Est. FY 2019 Est. FY 2020
    Revenue $798,000 $2,689,000 $4,676,000 $5,589,000
    Operating Expenses $239,000 $797,000 $1,296,000 $1,461,000
    EBITDA $41,000 $319,000 $605,000 $898,000
    Net Profit $24,000 $155,000 $328,000 $541,000

    Organisation Information

    Organisation Name: Eat My Lunch | Lunch Bonds

    Organisation Type: Company

    Organisation Number: 5487501

    Incorporation Date: October 2015

    Street: 5 Galatos St

    Suburb: Newton

    City: Postcode

    Organisation documents

    This campaign has closed, so its documents are no longer available for download.

    Director details

    Name Role Profile URL Invested?
    Lisa King Founder & Director
    Iaan Buchanan Co-Founder & Director

    Ask a Question (You must login to ask a question)

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    Could you clarify if the 6% interest is per annum or over the 60 months?

    Posted on 13-06-2016 by Denise Stroud

    Hi, this is a per annum interest rate. Thanks!

    Answered on 13-06-2016 by Eat My Lunch

    Please can you provide significantly more financial detail than is listed in the IM. For example it is unclear the extent to which your figures include payment to workers - at some stage people may realise this is a very profitable business rather than a charity and want some payment. Additionally you obtained donations to enable you to find premises. To what extent is the rental on this covered by the donations and when will it be paid as an expense? Further there is a risk that your sponsors will no longer support the business - what cost is involved with this sponsorship and how will it affect cost if they are removed? Finally do you have sponsorship from suppliers? and if so to what extent would the removal of that sponsorship affect gross margin?

    Posted on 13-06-2016 by Robert Martin

    Hi, please note that the financials does include salaries and wages for all staff. The volunteers only work on the Give lunches for the schools and we have 18 paid staff working on the lunches that our customers buy.
    We obtained some money from our PledgeMe Rewards campaign which went towards the fit out of our new premises and that has all been paid.
    We don't receive a lot of donations/sponsorships - this model is a commercial setup and doesn't rely on sponsors. There is no allocation of sponsorship revenue in the assumptions.

    Answered on 13-06-2016 by Eat My Lunch

    What is the repayment schedule of the loan principal. Is it all at the end, over the term of the loan or at the discretion of EML?

    Posted on 13-06-2016 by First Heritage Ltd

    Hi, repayment of principal and interest (if you choose the 6% interest option) will be made every 6 months. However, we may repay the Lunch Bonds early at any time. Thanks!

    Answered on 13-06-2016 by Eat My Lunch

    How will interest be paid? Directly to a bank account of my choosing?

    Also, how will tax be dealt with? Will you be deducting RWT? Or would I be responsible for paying my own tax?

    Posted on 13-06-2016 by Shane Watters

    Hi, interest and principal repayments are managed by PledgeMe and are paid into your designated bank account. RWT will be accounted for and paid on your behalf by PledgeMe so that the interest you receive is net of tax. Thanks!

    Answered on 13-06-2016 by Eat My Lunch

    What is the return of the pledge, 6% of what? Sorry, im not v good at this, also if worse came do we just lose our pledge amount? Can we also redonate the return?

    Posted on 19-06-2016 by Bryony brown

    No need to's a little bit tricky. There are two elements of return on the amount that you choose to return in the form of interest paid to you and social return in the form of lunches given to children.

    The interest that you earn — if you choose the 6% interest option — is a percentage of the amount that you pledge. To give you a rough example, if you lend $5,000, you will earn $300 interest in year one. The slightly complicated aspect of the loan is that you are also being repaid a part of your $5,000 in each of the five years ($1,000 each year) so in the first year you'll earn roughly 6% of $5,000 ($300), in the second year you'll earn 6% of $4,000 ($240), in the third year you'll earn 6% of $3,000 ($180) and so on.

    If you choose the 0% return option, instead of earning interest you'll be giving double the amount of lunches to Kiwi kids every month.

    If worst comes to worst you'll just lose your pledge amount although we have been pretty conservative with our forecast and have already proven a successful business model.

    You won't be able to reinvest your return but you could choose to buy more Give Two lunches directly if you want to continue contributing to our cause.


    Answered on 21-06-2016 by Eat My Lunch

    Can we do this via a Trust? I see you only mention companies and individuals?

    Posted on 22-06-2016 by [email protected]

    Hi, unfortunately the Bonds cannot be purchased under a name of a Trust. Thanks.

    Answered on 27-06-2016 by Eat My Lunch

    Love what you guys do, well done! I have a few questions: What is your current customer churn rate? How much have you budgeted for your customer acquisition cost to continue to grow your Auckland and Wellington customer base and how does it compare to what you have spent so far? $310,000 for an e-commerce engine appears to be a lot of money for a young company: could you please detail the investment? Lastly if you believe the forecasts are conservative and the loan could easily be repaid would you consider giving a personal guarantee?

    Posted on 28-06-2016 by John

    What happens if you dont meet the minimum $500,000 target?

    Posted on 05-07-2016 by Anjali Patel

    Hi, if we don't meet the minimum target, we don't get any of the pledged investment. Thanks!

    Answered on 07-07-2016 by Eat My Lunch


    Having read your response to a question above, I'm seeking a little more information please.

    Given that you're detailing that there are two repayments per year, based on the 6% option, can you please either:

    1. ideally, direct me to a schedule that details what lenders can expect to receive at each 6-month repayment mark; or,

    2. advise the formula for calculating this myself [eg: is it 10% principal repayment + half of (6% of beginning-of-year principal figure), at each six-month repayment point?]

    Additionally, could you confirm that a pledge of $5,000.00 would yield a return of $900 in interest and provide 180 lunches over the course of the 5-year term (assuming no early repayment occurs).

    Thank you.

    Posted on 09-07-2016 by Family Fun

    Hi Family Fun, we've added a table of the repayment schedule to the 'About' page under the Lunch Bonds options. Hope this answers your questions! Thanks.

    Answered on 11-07-2016 by Eat My Lunch

    Hi, I also have the same question as above, posted by family fun please. Thank you.

    Posted on 09-07-2016 by Holly Anderson

    Hi Holly, we've added a table of the repayment schedule for a $5,000 investment to the 'About' page under the Lunch Bonds options. Hope this answers your questions! Thanks.

    Answered on 11-07-2016 by Eat My Lunch

    Perfect, thank you!

    Given this - am I correct in assuming then, that a pledge of $1,000 would yield a return of $165 in interest, and account for 18 lunches being donated?

    (Am not sure how you handle, "part-lunch" calculations)

    Posted on 11-07-2016 by Family Fun

    Yes, $1,000 would yield $165 in interest and Give 33 lunches. Thanks.

    Answered on 11-07-2016 by Eat My Lunch

    Perfect! Re-checked my calculations and had missed a couple repayments. Thirty-three lunches is a FABULOUS contribution!

    Posted on 11-07-2016 by Family Fun

    We hope you get in behind it! Thanks for your questions.

    Answered on 11-07-2016 by Eat My Lunch

    By what date does the pledged amount need to be paid?

    Posted on 12-07-2016 by Stephen

    Hi Stephen, if we reach our minimum by Friday 15th July, 5pm, the pledged amount will be taken within five working days of your identity being verified. So, typically, within a week of the campaign closing. Thanks!

    Answered on 12-07-2016 by Eat My Lunch

    can i ask the target schools for the project? decile 1-3? or? thanks.

    Posted on 14-07-2016 by leolaxu

    Hi, most of the schools we Give lunches to are decile 1-2, however we do also provide to some decile 3 and 4 schools. We are happy to Give lunches to schools where there is a need regardless of their decile rating. Thanks.

    Answered on 14-07-2016 by Eat My Lunch

    Hi, Can you please tell me what happens to your profits - what happens - for example - if you were to make a two million profit? Also, how does sustainability feature in terms of your purchasing decisions (e.g. do you consider what veggies you purchase in terms of their environmental impact)?

    Posted on 15-07-2016 by nicolaas

    Hi, we are a start up and for the short and medium term, our objective is to expand and grow so we can Give lunches to as many kids in need as possible. Our profits will be re-invested to help achieve this. Because of the business model we run, we have a minimal food waste system and the choices we make around our food supply are based on seasonality, variety and better nutrition. Thanks!

    Answered on 15-07-2016 by Eat My Lunch

    Hi there, I have come to this late - congratulations on reaching your target. I see that the campaign is closed now, but I would be a pledger if you were to launch a second campaign. Good luck.

    Posted on 17-07-2016 by Roy Clare


      Geok Hong Ong
      2016-07-21 13:06:52 +1200

      Geok Hong Ong has pledged on 2 campaigns

      2016-07-19 15:19:54 +1200

      Kat has pledged on 6 campaigns

      Shaun Lott
      2016-07-15 16:39:26 +1200

      Shaun Lott has pledged on 3 campaigns

      Elizabeth Hett
      2016-07-15 16:11:18 +1200

      Elizabeth Hett has pledged on 4 campaigns

      2016-07-15 16:10:42 +1200

      Nic has pledged on 2 campaigns

      “All the best”

      J Parker
      2016-07-15 15:31:52 +1200

      J Parker has pledged on 1 campaign

      Holly Anderson
      2016-07-15 15:21:05 +1200

      Holly Anderson has pledged on 2 campaigns

      “To help give lunches to hungry NZ children, my brother Daman, sisters Rochelle and Paige are happy to invest in this campaign. Keep it up!”

      Bevan Coles
      2016-07-15 15:17:44 +1200

      Bevan Coles has pledged on 2 campaigns

      Victoria MacLennan
      2016-07-15 14:32:22 +1200

      Victoria MacLennan has pledged on 3 campaigns

      “Fantastic initiative! Congratulations on the raise. Vic ”

      Martin Bridges
      2016-07-15 14:27:42 +1200

      Martin Bridges has pledged on 9 campaigns

      Charles Hett
      2016-07-15 14:24:10 +1200

      Charles Hett has pledged on 21 campaigns

      “Great idea”

      2016-07-15 14:23:57 +1200

      Christy has pledged on 3 campaigns

      Graham Moore
      2016-07-15 14:21:44 +1200

      Graham Moore has pledged on 2 campaigns

      2016-07-15 14:19:30 +1200

      Daniel has pledged on 3 campaigns

      Jo Iggulden
      2016-07-15 14:17:10 +1200

      Jo Iggulden has pledged on 2 campaigns

      “Can't wait for it to hit Wellington”

      Natalia Pritchard
      2016-07-15 13:50:04 +1200

      Natalia Pritchard has pledged on 2 campaigns

      Anthony Ciechowicz
      2016-07-15 13:06:07 +1200

      Anthony Ciechowicz has pledged on 4 campaigns

      2016-07-15 13:03:54 +1200

      Nicole has pledged on 1 campaign

      Cecilia Tarrant
      2016-07-15 12:57:12 +1200

      Cecilia Tarrant has pledged on 1 campaign

      Linda Ross
      2016-07-15 12:53:04 +1200

      Linda Ross has pledged on 2 campaigns

      “A worthy cause!”

      NAR Foundation
      2016-07-15 12:38:58 +1200

      NAR Foundation has pledged on 6 campaigns

      2016-07-15 12:36:11 +1200

      Jo has pledged on 1 campaign

      Phil Ryan
      2016-07-15 12:17:06 +1200

      Phil Ryan has pledged on 2 campaigns

      “Brilliant work - keep it up. Phil”

      Josh Emmitt
      2016-07-15 11:33:17 +1200

      Josh Emmitt has pledged on 7 campaigns

      Rean Fadyl
      2016-07-15 11:14:48 +1200

      Rean Fadyl has pledged on 2 campaigns

      George Heather-Smith
      2016-07-15 09:41:13 +1200

      George Heather-Smith has pledged on 3 campaigns

      Hannah Mallard
      2016-07-15 08:43:24 +1200

      Hannah Mallard has pledged on 1 campaign

      Fiona Sarten
      2016-07-15 08:35:16 +1200

      Fiona Sarten has pledged on 1 campaign

      Neil Broderick
      2016-07-15 08:27:19 +1200

      Neil Broderick has pledged on 3 campaigns

      Hannah Iggulden
      2016-07-15 06:55:50 +1200

      Hannah Iggulden has pledged on 3 campaigns

      This project was successful and got its funding on 2016-07-15 17:05:47.

      Lender Perks

      NZ $1,000+; 0.00% interest

      0% Interest & Two lunches Given

      0% cash interest on your bonds and two lunches given monthly to a kiwi kid for every $1,000 lent

      NZ $1,000+; 6.00% interest

      6% Interest & One Lunch Given

      6% cash interest on your bonds and one lunch given monthly to a kiwi kid for every $1,000 lent

      Warning statement about debt crowdlending

      Risk is a part of any loan between a borrower and lenders.
      Borrowers accept that they have a responsibility to do all that they can to fulfill the repayment commitments that they have made to lenders.
      Lenders recognise that some or all of the money that they lend may not be returned and that they willingly choose to take on this risk in return for potential reward.