About Denheath Corporation Limited
We’re on a World Custard Invasion! We want to grow the Denheath Dessert family with your help.
From a small sleepy family-owned cafe to an iconic South Island brand in the space of seventeen years – we’ve done a lot since our small beginnings in Pleasant Point.
But a couple of things have stayed constant throughout our journey: we’re still family-owned and we take great pride in that; our Timaru roots are as strong as ever; our secret custard square recipe is still delicious; and the values that my mum passed to us when she entrusted us with Denheath continue to guide everything that we do.
It all began on the 11th of November 1999 when my Mum found out she was terminally ill. She had huge plans for Denheath to be a national product and to eventually be sold all around the world. She asked us to take over and not to give up until the dream was achieved. We’ve been slowly realising mum’s dream since ever since. Now we would like to accelerate our growth and take advantage of our current export opportunities.
The loan offer
We are aiming to raise a minimum of $300,000 and a maximum of $1,200,000.
The loan will:
- Be unsecured.
- Pay 8% annual interest.
- Have a term of five years
- Have a repayment structure of
- Interest-only quarterly payments for the first three years
- followed by both interest and principal being gradually repaid, quarterly, over the final two years.
- The minimum investment is $500.
What we're raising the money for
About our Team
Donald and I believe in and are acutely aware of the importance of running Denheath with family values. We are a family business and it’s important that all of the team at Denheath have the same values, dream and drive. Denheath is based totally on honesty, integrity, respect, trust, a sense of belonging and direction.
I was brought up in family businesses and Donald has had immense experience in managing and driving a team in a way that all of the team feel inspired to do their utmost to make Denheath successful. We truly feel that these core values are the heart of Denheath. A little bit of magic and love are also significant to the essence and foundation of our Denheath mission. All our staff put in 100% and are truly proud to be part of the Denheath journey.
Carol Anne Rutland (Mum) Guiding Light
Carol was one of those people who never stopped. If she wasn’t working in our family business she was working in the garden at home or in the kitchen, or renovating or helping someone else in their garden or renovation! Mum believed in continually setting goals and passed that onto us kids. Mum was the strength, the rock that held the family together and the hardest worker I have ever known. Mum had an elegance and pride about her and was the best boss you could have. Mum and dad treated the staff, the sales reps who called in, the customers and family all the same, just like her own family.
Donald Templeton Founding Director & CEO
Seventeen years with Denheath
Lover of spreadsheets and numbers. The brains of Denheath and a perfectionist at heart. Experienced in business management, business development, sales, marketing, huge experience with media, branding and exporting. Donald’s a very gifted communicator and strives for excellence in everything he does and believes in core family values being applied to every aspect of Denheath. As CEO, Donald has had a clear vision of where Denheath needs to go right from the beginning. Donald has amazing people skills, incredible empathy, strong family values and a great business acumen. Donald has been a musician all his life and is an extremely creative and passionate person.
Lisa Templeton Founding Director, Sales and Marketing & Social Media Manager
Seventeen years with Denheath
Lisa was brought up in family businesses including the family run rural cafe in Pleasant Point. Lisa’s big drive is her passion for Denheath and the legacy she carries on for her late mum. Her involvement in Denheath started 29 years ago when Lisa got a part time job working for Dennis and Heather Knight at the Original Denheath House cafe in Pleasant Point. At 17 Lisa went to Thailand on a student exchange. Then moved to and worked in Germany and UK in her early 20’s. Lisa then came home to help her mum Carol and dad Peter Rutland at Denheath House. Lisa’s background is in sales and marketing both here in NZ and in the UK. Lisa’s skills include marketing, export sales, finance, budgeting, customer service, baking, product development, cake decorating, teaching and public speaking. Lisa is a foodie at heart, a baker and is passionate about cake decorating. Lisa has also done a lot of the product development for Denheath and is an advocate for good clean healthy ingredients.
Lynaire Kane (Nana) Office Administrator
Eight years with Denheath
Warunee Chaichana (Kung) Production Supervisor
Over ten years with Denheath
Marya Greenfield Custard Square and Dessert Maker Extraordinaire
Nine years with Denheath
Janine Guinan Dispatch Manager
Three years with Denheathh
Mel Rutland Dessert Maker
Six months with Denheath
Donna Hardie Accounts
Two years with Denheath
Mark Lawson Chief Financial Officer (external)
Seventeen years with Denheath
What we've done so far
We proudly make & distribute our custard squares out of our Timaru base. Our squares are enjoyed throughout both New Zealand islands and, with the guidance of NZTE over the last three years, in Australia, Japan and South Korea.
World Custard Invasion!
We have a proven product in the export market but we want to accelerate our growth over the next five years. We have a huge amount of national and international opportunities. To fully realise these opportunities and satisfy the demand that is there - we are currently talking to foodservice and retail customers in Hong Kong, Korea and New York - whilst further establishing our retail presence in New Zealand and Australia, we need help to increase capacity.
With a factory upgrade, new key personnel, a dynamic advisory board with international export skill, and the lessons we have learnt we believe that we can make Denheath an internationally known Kiwi brand. The plan is to do this step by step over the next five years.
Risks and Challenges
Note from PledgeMe
We have completed a Veda check on the company and their directors, as well as a Google check. There were no adverse findings.
World Custard Invasion Update - Campaign extension to 8th of December
09:54PM Fri 25/11/16 on Denheath Corporation Limited
Date change to 8 December
After much discussion with PledgeMe and our crowd who came to the Auckland, Wellington and todays Christchurch meeting we have decided to extend the campaign by one week for two reasons.
Sadly the earthquake meant our original plans to come to Wellington and Auckland last week, as well as other plans were delayed until this week and we still wanted to hold a "meet greet and eat" here in Timaru.
We have had a huge uptake on paper pledge documents, which are out and we are still being requested by more people.
We have had the very first paper pledge back today and it took 8 days to get to PledgeMe by post. Were we to close off before all of the paper pledges were returned, we would not be able to accept them, as it would be after our deadline. In light of this we have added an extention of one week to the campaign so we are able to make sure we have all of the paper pledges back before close off date.
This will mean for those who have pledged your actual pledge won’t be processed until the cut off date the 8th of December and the first interest payment will be one week later. If this is not suitable to anyone who has pledged you do have the opportunity now to opt out.
Investor Meet, Greet & Eats
We would like to say a HUGE thank you to those who came to meet us in Auckland, Wellington and Christchurch. It was wonderful to meet people who love our products and can see our vision going forward. We had met the kindest, most inspiring, wonderful people already during this campaign.
Timaru Meet, Greet and Eat
We are just organizing a venue for our Timaru meet greet and eat and will send out an email to advise the date and venue soon!
We have been getting more and more requests for paper registration packs.We currently have 20 to 30 paper pledge packs out amongst our crowd.
We are sending these paper pledges by courier with a free courier bag to send the paperwork to PledgeMe. This means you can fill it in and ring New Zealand Couriers and they will collect it and send it straight to PledgeMe. We hope by using registered couriers these documents will get there within the time frame of the campaign and it is trackable. We are still giving out paper registration packs.
|Order a paper registration pack|
Lisa and Donald (and all of the Denheath family).
Comment on this update:
Meet Greet and Eat Auckland, Wellington and Christchurch
10:22AM Wed 23/11/16 on Denheath Corporation Limited
We would love to meet you in Auckland 5.30 pm 23rd November click here for Auckland
In Wellington on Thursday 24th at 5.30 pm Click here for Wellington
In Christchurch on Friday the 25th ar 4.00pm Click here for Christchurch
Serving Denheath Custard squares and slices and discussing our plans for world custard invasion.
Donald and I would love to see you, so please come along and enjoy a night of dessert and chat!
Custardy hugs Lisa
Comment on this update:
100 Thousand! What a milestone!
04:42PM Thu 03/11/16 on Denheath Corporation Limited
We are so pleased and overwhelmed to have reached 100 thousand on our 4th day of our campaign pldg.me/custard A huge thank YOU to ALL of you who have joined our World Custard Invasion campaign already. We still have a long way to go but what a fantastic milestone! We would love it if you could spread the word and share our campaign.
Thank you so much!!! We are so grateful!
Huge Custardy Hugs & Thanks
from Lisa, Donald, Bingle and the Denheath family
Comment on this update:
|Prev Year||Current Year||Est. FY 2017||Est. FY 2018|
Organisation Name: Denheath Corporation Limited
Organisation Type: Company
Organisation Number: 2111688
Incorporation Date: March 2008
Street: 3 Mill Street
Ask a Question (You must login to ask a question)
Hi, Out of interest, why is the spend on the website significantly more (100k vs 30k) with a 1.2million raise? What sort of website do you get for 100k? it seems excessive.Posted on 01-11-2016 by Adrian Edge
Hi Adrian, very good question. The minimum 30 k will get us an up to date modern website that integrates smoothly with our accounting system, a new shopping platform and make online ordering easier for our customers and possibly even a Denheath App. Technology is moving so fast and we need our site to work on all different sorts of devices now. However were we to get the maximum raise we could invest into a website we can use in multi countries and regions. Our unique overnight service in NZ is transferable to other parts of the world. We would be able to make product in NZ, send it overseas and have a pick and pack services. We would like to start this in Australia within the next couple of years (hopefully sooner). Looking at one large state at a time. All the sales would come through One website platform, rather than multiple platforms. To set up pick and pack and have the website capable of multi countries and currencies we have had an indication and quotes by IT companies of the expenses and these numbers are what they thought were practical over a 5 year period. Thanks for your interest in our journey! Custardy Hugs LisaAnswered on 02-11-2016 by Lisa Templeton
I would like to invest but don't know how to upload licence etc. I don't have that facilityPosted on 12-11-2016 by Joan niederer
Hi Joan, Thanks so much for getting in touch and letting us know! We will get someone from PledgeMe to get in touch to help with registering with PledgeMe to lend. Kindest Regards and custardy hugs LisaAnswered on 12-11-2016 by Lisa Templeton
Hello, I'm Gregory Brazier; Private investor. I opted for the financing of projects to financially support all serious people with projects. Contact me if you need. Here is my mail:email@example.comPosted on 24-11-2016 by Brazier
Hi, just heard about you on Radio Live... Not that we have a lot, would like to have helped in our small way. I have just got all sorted online but see it has closed off. Will you be doing this again? All the best. Donna.Posted on 15-01-2017 by Donna Nordell
Followers of Denheath Corporation Limited
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“Well done folks! Onward and Upward”
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“Just love those custard squares”
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“Really happy to be supporting you :)”
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“Well done on achieving this target. We've been following this weekly since we first saw Lisa on Paul Henry.”
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Risk is a part of any loan between a borrower and lenders.
Borrowers accept that they have a responsibility to do all that they can to fulfill the repayment commitments that they have made to lenders.
Lenders recognise that some or all of the money that they lend may not be returned and that they willingly choose to take on this risk in return for potential reward.