KEA Outdoors

By Matt Butler

PledgeMe.Investment



NZ $339,606 pledged


118 people pledged


22 hours left


NZ $250,000 minimum target


Min

NZ$250,000

Max

NZ$500,000

100 100% Complete

Pledges will only be confirmed if the target is reached by: 31/05/2024 at 8:00 PM (NZST)

Make a Pledge

About

KEA Outdoors

 

Note from PledgeMe

We have completed Equifax checks on Kea Outdoors Limited and their Director, as well as Google and Insolvency checks. There were no adverse findings.

 

Updates 10

Final countdown Q&A Call

30/05/2024 at 8:27 PM

Hey All

In our final countdown call I covered whats next for us now the campaign is succesful. 

The campaign ends at 8pm Tomorrow night (Friday) so be sure to jump on before then if you havent already!

Thanks again for all the support. 

Matt

🎉 WE DID IT! 🥳

30/05/2024 at 10:44 AM

Wow, that was a massive day yesterday! 🤯

In the past 24 hours we have raised over $100k which blows us past our minimum target of $250k and locks in a successful campaign. 

Thanks so much to all those who have supported us so far and with 1 day to go we are on the way to achieving something great as we push towards our max goal of $500k.

So please keep sharing, and if you like you can even top up your investment to reach a higher pledge level. If you would like to do this, just send me a email: [email protected]

Next Steps Call

To celebrate this big milestone, our Live call tonight will be focused more toward our next steps and plans for the year. This will be a chat for both existing investors and those still on the fence. You will be able to ask your questions live on the call for Matt to respond. 

The call will be hosted on Zoom and Facebook, you can register here: https://www.facebook.com/events/1457338968478955

We are looking forward to a very exciting year ahead and can’t wait to share the journey with you!

Cheers

Matt - Founder of KEA Outdoors

The Final Countdown

28/05/2024 at 9:58 AM

Hey All

Well we are almost there, with 3 days to go we have surpassed $200k which is over 80% funded! If you’re still sitting on the fence, now is the time to jump in as we are certain to surpass our goal before time it up.

The offer closes at 8pm on Friday 31st May so be sure to jump on board before then! 

Key Position Filled!

We are excited to announce that we have now filled the 'Product Lead' position with a Wanaka based industrial designer. They will be coming on board immediately to drive our product development pipeline in time for next season. 

This position is a key part of our growth so it's great to get this filled with the right person already and even better that they are as about the outdoors as they are about designing great gear! More details on this position and next steps in our growth journey will be provided to investors after the campaign has closed.

Live Final Countdown Call

We will be running one final live call with Matt, the founder of KEA Outdoors this week before the campaign closes. This is your last chance to ask any pressing questions or get more info on the offer. 

You can register your interest for the Facebook Live call here: https://www.facebook.com/events/1457338968478955 

We hope to see you there!

You need to pledge to see this update.

Q&A with Founder of KEA Outdoors

24/05/2024 at 11:13 AM

Matt Butler, the founder of KEA Outdoors goes through the story of how the business started, where the business is now and the future growth plans.

You need to pledge to see this update.

Investment Q&A Video

09/05/2024 at 9:43 AM

In this call KEA Outdoors founder Matt Butler discusses the Equity Crowdfunding campaign. Learn more about the business, how the investment process works and how you can join the journey.

1 Week In 💥

08/05/2024 at 9:42 AM

Hey Crew

It’s one week into the campaign and we have just passed $160k raised from 55 awesome investors!

With just over 3 weeks to go we are well on track to hit our funding goal and start investing in our growth plan to take KEA Outdoors to the world. 

Today we are hosting a Facebook Live Event at 12:30pm. This will be a foundational chat to discuss how the campaign works and what happens after. Therefore it’s a perfect one to share with anyone who may be interested in learning more: https://www.facebook.com/events/1702125390320966

Also, if you haven’t heard Matt’s podcast interview from last week, it’s a good place to learn about how KEA was created and where we are heading, you can hear it on the ‘Aotearoa Adventures’ Podcasts here

Lastly, as you may know the USA is a key market for us and with their summer adventure season coming up we are getting ready to start selling through our KEA STASH stock there. To help with this we had a local US review done of the STASH so it can be used in our marketing efforts. Have a watch here

To all those who have joined us as investors so far, you are legends! And to those who are still yet to jump on board, feel free to reach out at any time if you have questions, comments or concerns. Just email: [email protected]

Thanks for all the support

Matt Buter - Founder of KEA Outdoors

You need to pledge to see this update.

You need to pledge to see this update.

    Details

    Offer Details

    Current Valuation 2,500,000
    Raise Minimum 250,000
    Raise Maximum 500,000
    Share Price 1.00
    Minimum Pledge 1,000.00
    Maximum Shares Offered 500,000
    Explanation of valuation:

    The company valuation is based on 5.1x multiple of the 2023/24 revenue. This takes into account the developed brand assets/IP, international market traction and the manufacturing/ distribution network in place that will allow us to effectively scale the business.

    Company Details

    Company Name: KEA Outdoors Limited

    Company Number: 9429031207522

    Company Documents

    Business Plan

    (application/pdf, 27.5 MB, uploaded 29 April 2024)

    Nominee_Deed_Poll.pdf

    (application/pdf, 250 KB, uploaded 30 April 2024)

    KEA_Outdoors_Company_Constitution_2024.pdf

    (application/pdf, 166 KB, uploaded 29 April 2024)

    Director Details

    Name Role Profile URL Invested?
    Matt Butler Director https://www.linkedin.com/in/matt-butler-b6003664/

    Questions 4

    Ask a Question (You must login to ask a question)


    Hi Matt, how long are the store credits able to be used? I've got most of your gear, so it would be great to save up for new gear if possible. By the way, great to see that you have reached the minimum, we'll done!!

    Posted on 29-05-2024 by Geoffrey Reed

    Hi Geoffrey
    We haven’t set a time limit on store credits, they will just need to be used in one transaction. These will be issued as unique discount codes after the campaign has ended.
    It’s great to hit the goal, now it’s all up from here!
    Cheers
    Matt

    Answered on 29-05-2024 by Matt Butler


    Just wondering how much more investment is needed after this. Will my shares get diluted.

    Posted on 29-05-2024 by Jo

    Hi Jo
    We do plan to raise at least once more in the future to fund our expansion into the USA but have not considered dilution or buyback options yet. It's important that you evaluate the investment on the current offer as future raises have not been decided at this stage.
    Thanks
    Matt

    Answered on 29-05-2024 by Matt Butler


    I've already made a pledge and want to increase this by $500 to reach the next level of perks. How do I do this please

    Posted on 27-05-2024 by James Lowe

    Hi James, thanks for letting us know. We will get Pledgeme to sort this out for you now.
    Cheers
    Matt

    Answered on 28-05-2024 by Matt Butler


    Hi Hi. will you release a $500 level?

    Posted on 23-05-2024 by Deirdre Johns

    Sorry but we can’t change the minimum pledge level now the campaign has launched

    Answered on 23-05-2024 by Matt Butler

    Pledgers 118

    Dion
    30/05/2024 at 8:53pm

    "To the moon"

    Richard Mudge
    30/05/2024 at 8:46pm
    Daniel Admas
    30/05/2024 at 8:17pm
    James Sadler
    30/05/2024 at 7:13pm
    Jennifer Laurie Cook
    30/05/2024 at 5:15pm

    "Excited to invest in a company who is investing back into protecting our wildlife. "

    Michael Boldero
    30/05/2024 at 4:56pm
    Geoffrey Reed
    30/05/2024 at 3:07pm

    "Couldn't resist putting more in now it's de-risked! This will be a very good investment!"

    Ken
    30/05/2024 at 10:56am
    Jim Bob
    30/05/2024 at 9:16am
    Darren
    30/05/2024 at 9:15am

    "Love your stuff! I am excited to become more than a customer"

    Phil Smith
    30/05/2024 at 8:49am

    "Wishing Matt and the team at Kea all the best with a successful campaign and the future! "

    Teisi Lolo Alamoti-Tauveli
    30/05/2024 at 8:15am
    Kama MacDonald
    30/05/2024 at 6:03am

    "Proud to be supporting NZ businesses"

    Kath Lindsay
    30/05/2024 at 4:33am

    "Good luck again guys. Loving the kit."

    Luke Cavit
    29/05/2024 at 11:43pm

    "Awesome work guys! Look forward to seeing you thrive."

    Zowie Upjohn
    29/05/2024 at 9:16pm
    Cheryl and Wayne
    29/05/2024 at 8:20pm

    "Looking forward to the expansion of this great Kiwi company."

    Doubledot Media
    29/05/2024 at 7:33pm
    Christy Rand
    29/05/2024 at 5:51pm
    Jasmine
    29/05/2024 at 5:29pm
    Genevieve Janna Fitzsimmons
    29/05/2024 at 5:27pm
    Suzanne Hogarth
    29/05/2024 at 4:15pm

    "How exciting that my pledge will take this to over $250k in total! Very excited for this company's future"

    Ben Cooper
    29/05/2024 at 3:01pm
    Sandi Clark
    29/05/2024 at 2:45pm
    Stephen
    29/05/2024 at 1:55pm
    Catalist Wholesale Pledges
    29/05/2024 at 1:27pm
    Grant Shaw
    29/05/2024 at 12:26pm
    Helen Wingate
    29/05/2024 at 11:46am
    Jeraldine Teng
    29/05/2024 at 8:56am

    "Good luck!"

    Justin McLeary
    28/05/2024 at 7:09pm

    "Really excited about the opportunity. Good luck - here's hoping your target is reached come Friday (finger-crossed for you) "

    KEA Outdoors

     

    Note from PledgeMe

    We have completed Equifax checks on Kea Outdoors Limited and their Director, as well as Google and Insolvency checks. There were no adverse findings.

     

    Final countdown Q&A Call

    30/05/2024 at 8:27 PM

    Hey All

    In our final countdown call I covered whats next for us now the campaign is succesful. 

    The campaign ends at 8pm Tomorrow night (Friday) so be sure to jump on before then if you havent already!

    Thanks again for all the support. 

    Matt

    🎉 WE DID IT! 🥳

    30/05/2024 at 10:44 AM

    Wow, that was a massive day yesterday! 🤯

    In the past 24 hours we have raised over $100k which blows us past our minimum target of $250k and locks in a successful campaign. 

    Thanks so much to all those who have supported us so far and with 1 day to go we are on the way to achieving something great as we push towards our max goal of $500k.

    So please keep sharing, and if you like you can even top up your investment to reach a higher pledge level. If you would like to do this, just send me a email: [email protected]

    Next Steps Call

    To celebrate this big milestone, our Live call tonight will be focused more toward our next steps and plans for the year. This will be a chat for both existing investors and those still on the fence. You will be able to ask your questions live on the call for Matt to respond. 

    The call will be hosted on Zoom and Facebook, you can register here: https://www.facebook.com/events/1457338968478955

    We are looking forward to a very exciting year ahead and can’t wait to share the journey with you!

    Cheers

    Matt - Founder of KEA Outdoors

    The Final Countdown

    28/05/2024 at 9:58 AM

    Hey All

    Well we are almost there, with 3 days to go we have surpassed $200k which is over 80% funded! If you’re still sitting on the fence, now is the time to jump in as we are certain to surpass our goal before time it up.

    The offer closes at 8pm on Friday 31st May so be sure to jump on board before then! 

    Key Position Filled!

    We are excited to announce that we have now filled the 'Product Lead' position with a Wanaka based industrial designer. They will be coming on board immediately to drive our product development pipeline in time for next season. 

    This position is a key part of our growth so it's great to get this filled with the right person already and even better that they are as about the outdoors as they are about designing great gear! More details on this position and next steps in our growth journey will be provided to investors after the campaign has closed.

    Live Final Countdown Call

    We will be running one final live call with Matt, the founder of KEA Outdoors this week before the campaign closes. This is your last chance to ask any pressing questions or get more info on the offer. 

    You can register your interest for the Facebook Live call here: https://www.facebook.com/events/1457338968478955 

    We hope to see you there!

    You need to pledge to see this update.

    Q&A with Founder of KEA Outdoors

    24/05/2024 at 11:13 AM

    Matt Butler, the founder of KEA Outdoors goes through the story of how the business started, where the business is now and the future growth plans.

    You need to pledge to see this update.

    Investment Q&A Video

    09/05/2024 at 9:43 AM

    In this call KEA Outdoors founder Matt Butler discusses the Equity Crowdfunding campaign. Learn more about the business, how the investment process works and how you can join the journey.

    1 Week In 💥

    08/05/2024 at 9:42 AM

    Hey Crew

    It’s one week into the campaign and we have just passed $160k raised from 55 awesome investors!

    With just over 3 weeks to go we are well on track to hit our funding goal and start investing in our growth plan to take KEA Outdoors to the world. 

    Today we are hosting a Facebook Live Event at 12:30pm. This will be a foundational chat to discuss how the campaign works and what happens after. Therefore it’s a perfect one to share with anyone who may be interested in learning more: https://www.facebook.com/events/1702125390320966

    Also, if you haven’t heard Matt’s podcast interview from last week, it’s a good place to learn about how KEA was created and where we are heading, you can hear it on the ‘Aotearoa Adventures’ Podcasts here

    Lastly, as you may know the USA is a key market for us and with their summer adventure season coming up we are getting ready to start selling through our KEA STASH stock there. To help with this we had a local US review done of the STASH so it can be used in our marketing efforts. Have a watch here

    To all those who have joined us as investors so far, you are legends! And to those who are still yet to jump on board, feel free to reach out at any time if you have questions, comments or concerns. Just email: [email protected]

    Thanks for all the support

    Matt Buter - Founder of KEA Outdoors

    You need to pledge to see this update.

    You need to pledge to see this update.

      Offer Details

      Current Valuation 2,500,000
      Raise Minimum 250,000
      Raise Maximum 500,000
      Share Price 1.00
      Minimum Pledge 1,000.00
      Maximum Shares Offered 500,000
      Explanation of valuation:

      The company valuation is based on 5.1x multiple of the 2023/24 revenue. This takes into account the developed brand assets/IP, international market traction and the manufacturing/ distribution network in place that will allow us to effectively scale the business.

      Company Details

      Company Name: KEA Outdoors Limited

      Company Number: 9429031207522

      Company Documents

      Business Plan

      (application/pdf, 27.5 MB, uploaded 29 April 2024)

      Nominee_Deed_Poll.pdf

      (application/pdf, 250 KB, uploaded 30 April 2024)

      KEA_Outdoors_Company_Constitution_2024.pdf

      (application/pdf, 166 KB, uploaded 29 April 2024)

      Director Details

      Name Role Profile URL Invested?
      Matt Butler Director https://www.linkedin.com/in/matt-butler-b6003664/

      Ask a Question (You must login to ask a question)


      Hi Matt, how long are the store credits able to be used? I've got most of your gear, so it would be great to save up for new gear if possible. By the way, great to see that you have reached the minimum, we'll done!!

      Posted on 29-05-2024 by Geoffrey Reed

      Hi Geoffrey
      We haven’t set a time limit on store credits, they will just need to be used in one transaction. These will be issued as unique discount codes after the campaign has ended.
      It’s great to hit the goal, now it’s all up from here!
      Cheers
      Matt

      Answered on 29-05-2024 by Matt Butler


      Just wondering how much more investment is needed after this. Will my shares get diluted.

      Posted on 29-05-2024 by Jo

      Hi Jo
      We do plan to raise at least once more in the future to fund our expansion into the USA but have not considered dilution or buyback options yet. It's important that you evaluate the investment on the current offer as future raises have not been decided at this stage.
      Thanks
      Matt

      Answered on 29-05-2024 by Matt Butler


      I've already made a pledge and want to increase this by $500 to reach the next level of perks. How do I do this please

      Posted on 27-05-2024 by James Lowe

      Hi James, thanks for letting us know. We will get Pledgeme to sort this out for you now.
      Cheers
      Matt

      Answered on 28-05-2024 by Matt Butler


      Hi Hi. will you release a $500 level?

      Posted on 23-05-2024 by Deirdre Johns

      Sorry but we can’t change the minimum pledge level now the campaign has launched

      Answered on 23-05-2024 by Matt Butler

      Dion
      30/05/2024 at 8:53pm

      "To the moon"

      Richard Mudge
      30/05/2024 at 8:46pm
      Daniel Admas
      30/05/2024 at 8:17pm
      James Sadler
      30/05/2024 at 7:13pm
      Jennifer Laurie Cook
      30/05/2024 at 5:15pm

      "Excited to invest in a company who is investing back into protecting our wildlife. "

      Michael Boldero
      30/05/2024 at 4:56pm
      Geoffrey Reed
      30/05/2024 at 3:07pm

      "Couldn't resist putting more in now it's de-risked! This will be a very good investment!"

      Ken
      30/05/2024 at 10:56am
      Jim Bob
      30/05/2024 at 9:16am
      Darren
      30/05/2024 at 9:15am

      "Love your stuff! I am excited to become more than a customer"

      Phil Smith
      30/05/2024 at 8:49am

      "Wishing Matt and the team at Kea all the best with a successful campaign and the future! "

      Teisi Lolo Alamoti-Tauveli
      30/05/2024 at 8:15am
      Kama MacDonald
      30/05/2024 at 6:03am

      "Proud to be supporting NZ businesses"

      Kath Lindsay
      30/05/2024 at 4:33am

      "Good luck again guys. Loving the kit."

      Luke Cavit
      29/05/2024 at 11:43pm

      "Awesome work guys! Look forward to seeing you thrive."

      Zowie Upjohn
      29/05/2024 at 9:16pm
      Cheryl and Wayne
      29/05/2024 at 8:20pm

      "Looking forward to the expansion of this great Kiwi company."

      Doubledot Media
      29/05/2024 at 7:33pm
      Christy Rand
      29/05/2024 at 5:51pm
      Jasmine
      29/05/2024 at 5:29pm
      Genevieve Janna Fitzsimmons
      29/05/2024 at 5:27pm
      Suzanne Hogarth
      29/05/2024 at 4:15pm

      "How exciting that my pledge will take this to over $250k in total! Very excited for this company's future"

      Ben Cooper
      29/05/2024 at 3:01pm
      Sandi Clark
      29/05/2024 at 2:45pm
      Stephen
      29/05/2024 at 1:55pm
      Catalist Wholesale Pledges
      29/05/2024 at 1:27pm
      Grant Shaw
      29/05/2024 at 12:26pm
      Helen Wingate
      29/05/2024 at 11:46am
      Jeraldine Teng
      29/05/2024 at 8:56am

      "Good luck!"

      Justin McLeary
      28/05/2024 at 7:09pm

      "Really excited about the opportunity. Good luck - here's hoping your target is reached come Friday (finger-crossed for you) "

      Equity Offer

      From NZ $250,000 for 9.1%

      Up to NZ $500,000 for 16.7%

      Share Offer

      Up to 500,000 Shares

      at NZ $1.00 per Share

      Investor Perks

      (Determined by your pledge amount)

      Community Level

      NZ $1,000.00+

      Ordinary shares + you will become a brand ambassador, so we want to ensure you can access gear at a special investor only deal at all times! 20% Off Lifetime Discount Access to investor only Facebook group Invite to annual investor/community event. A $200 store credit to spend online at keaoutdoors.com

      Community Plus

      NZ $2,500.00+

      Ordinary shares + Take your brand ambassador roll to the next level by ensuring you have some gear to show off! Includes everything above plus: A $500 store credit to spend online at keaoutdoors.com

      Ambassador Level

      NZ $5,000.00+

      Ordinary shares + you will become a product ambassador, so we want to ensure you you are decked out with plenty of gear! Includes everything above plus: A $1000 store credit to spend online at keaoutdoors.com

      VIP Level

      NZ $10,000.00+

      Ordinary shares + get exclusive behind the scenes access to product development and be part of the testing and improvement process. Includes everything above plus: Provide input during product development - Be the first to access and test product samples

      Team

      NZ $25,000.00+

      Ordinary shares + take your involvement to the next level by being part of the wider KEA Crew where you will get updates on the inner workings of the business. Includes everything above plus: Observe 1 board meeting annually - A one day guided group adventure with the Founder - Invite on the annual ‘Team Only’ adventure event.

      Executive

      NZ $50,000.00+

      Ordinary shares + become a true insider and stay up to date with all the workings of the business including having your say on key projects. Includes everything above plus: Observe all quarterly board meetings - A two day private guided adventure with the Founder - Shares held outside of nominee.

      Warning statement about equity crowdfunding

      Equity crowdfunding is risky.

      Issuers using this facility include new or rapidly growing ventures. Investment in these types of business is very speculative and carries high risks.

      You may lose your entire investment, and must be in a position to bear this risk without undue hardship.

      New Zealand law normally requires people who offer financial products to give information to investors before they invest. This requires those offering financial products to have disclosed information that is important for investors to make an informed decision.

      The usual rules do not apply to offers by issuers using this facility. As a result, you may not be given all the information usually required. You will also have fewer other legal protections for this investment.

      Ask questions, read all information given carefully, and seek independent financial advice before committing yourself.