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indigo & iris: lipstick
By Hannah Duder
I want to embed this project somewhere
NZ $59,892 pledged
821 people pledged
NZ $58,000 minimum target
Pledges will only be confirmed if the target is reached by: 03/11/2019 at 6:00 PM (NZDT)Make a Pledge
Indigo & Iris: Lipstick
Project 2019-09-23 19:13:24 +1200
indigo & iris is a beauty brand that gives a damn.
In November 2017 we raised NZ$127,945 to create ‘levitate’: a mascara that not only lengthens, hydrates and defines your lashes, but also restores sight through our donations to the Fred Hollows Foundation. To date, through your support of Indigo & Iris, you have helped 300 people to see again.
After a phenomenal eighteen months, we’re launching our second product. We’re giving you the chance to pre-order the lipsticks from our amazing Italian suppliers. This gives you the chance to purchase an empowering, ethical product with your hard-earned dollars, and helps support us as an independent beauty start-up.
Our lipsticks will only exist with your support: are you ready to give a damn?
Our second product has been chosen by YOU - both in terms of what we’re creating and who we’re donating our profits to.
We asked - and over 65% of you chose a lip product. And, more than two-thirds of you told us that you most care about social issues in Aotearoa New Zealand.
We listened - and we're bringing you four stunning lipstick shades, with 50% of all profits going to Dress for Success.
Our lipsticks are all vegan and cruelty-free, and made in Italy by the same people who make the levitate mascara that you love!
Three shades are beautiful velvet matte lipsticks and we also have a tinted lip balm that will nourish your lips and has a hint of peachy coral.
🖤 limitless is our deep red for the bold, empowered women
🖤 serene is our beautiful beige, for any occasion
🖤 divine is our elegant pink for a classic look
🖤 blissful is our subtle peachy tinted lip balm
Whether you buy one or all four of Aotearoa’s most impactful lipstick, you’re making a conscious choice to support an organisation that transforms lives. Dress for Success empowers women in need to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life.
Want to know more?
Will you still be selling mascara?
Yes, you can still buy our levitate mascara from our online store and this will be shipped to you just like normal! Our mascara partner will continue to be The Fred Hollows Foundation New Zealand, meaning that levitate will continue to restore sight in the Pacific.
Can I get both a mascara and lipstick through the PledgeMe!?
Yes! One of our rewards is called Lips & Lashes and it includes a lipstick and mascara. This will be shipped to you once the lipstick has been made (estimated to be January, 2020).
How do I choose my lipstick shade?
Once the campaign has finished and we’ve reached our target, we’ll be in touch directly with you so you can pick your lipstick colour/s! (There’s no limit of each colour ordered, so you won’t miss out on any).
Are your lipsticks good for the planet?
Our lipsticks are all vegan and cruelty-free and made in Italy. We have insured that our ingredients are sustainable sourced and are made using no chemicals that are harmful to humans.
Why crowdfunding, again?
The minimum order quantity from our amazing Italian suppliers (the same people who make the mascara that you love!) is very high, just like with our mascara. Unfortunately, as an independent beauty start-up, we don’t have that amount of cash in the bank to swipe first & pay later, so we are giving our amazing community the chance to pre-order the lipsticks (which is the same model that we followed with levitate). Plus, after the overwhelming support and aroha that you demonstrated last time, we thought that it was fitting to come back to you directly with a pre-sale opportunity to be the first to get your hands on our newest product! Crowdfunding is the ultimate way for you to vote with your hard-earned dollars about the world that you want to see.
If the PledgeMe campaign is successful, where can I keep purchasing the lipsticks from?
The PledgeMe campaign is the best way to pre-order the lipsticks for now - which means that we make the first shipment possible! Ultimately, they will be available via our website.
Why Dress for Success?
When we asked, more than two-thirds of you told us that you most care about social issues in Aotearoa New Zealand. From there, we went out to look for an organisation that is not only making a huge difference in this space, but was also open to partnering with us and that we could provide meaningful support to. We’ve been thrilled to get to know Dress for Success and we can’t wait to support with them!
How does Dress for Success help women?
The mission of Dress for Success is to empower women in need to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life. Dress for Success empowers women in three different ways:
- Suiting - they help women choose an interview outfit from the Dress for Success wardrobe (for free), including accessories and makeup. They also provide guidance and support for the upcoming interview.
- Employment Retention - they help women remain employed, providing them with strategies to nurture their professional growth.
- Career Centre - the programs run at the Career Centres help eliminate the frustrating obstacles that may arise during a search for employment. Women meet regularly to support and encourage each other through building confidence, networking and discussing workplace-related topics.
How will you support Dress for Success?
We will make direct donations to Dress for Success based on our profits we make each month (with the minimum being of 50% of our profits). We have structured our business to be able to make donations when we do not make an accounting profit, so Dress for Success will always be supported by Indigo & Iris, even if we have a slower month of sales.
How can I support Dress for Success more myself?
You mean other than by pre-ordering a lipstick, right?! Well, thanks for asking - we’re huge fans of what they do and we’re looking forward to introducing our Indigo & Iris community to their wonderful team. To support Dress for Success, you can donate your gently used, nearly-new, professional clothing, volunteer your time or even donate money. For more information on your local Dress for Success branch - there are 8 affiliates across New Zealand.
For all enquiries, contact Hannah Duder: [email protected]
We did it!
07/11/2019 at 7:42 PM
Hello amazing Pledgers!
Thank you so much for pledging and helping us reach our target! It was such an emotional month of campaigning and we really felt your love and support.
What happens now?
1. We are waiting for the money to come through, if you selected Bank Transfer please check your inbox (and spam folder) for instructions on how to pay.
2. We will be sending out a survey very soon so that you can choose your colour/s and also tell us your delivery address.
3. We will be working with our Italian suppliers to get our lipsticks made! We will keep you updated on the progress, we will work as fast as we can to get these beauties into your sweet hands.
Thank you again so much for all your support!
Two Days left! It's all or nothing, baby!
01/11/2019 at 2:05 PM
Hey, amazing Pledgers!
Thank you so much for your support, we are sooooo close to reaching $58K, if we do not hit our target, we will not be launching these beauties!
266 more lipsticks preordered and we reach our target! If you can all convince ONE MORE friend to pledge we will get there!
Did you catch us on Seven Sharp last night? A big thanks to Hilary and the team sharing our story to NZ.
Click here to watch the clip from last nights show.
Thank you again for all your support! We are really feeling the love!
we've got five days to go, tell your friends to get in and purchase their lippy now!
29/10/2019 at 1:40 PM
Hello, amazing people!
Thank you so much for pledging and helping us raise just over $36K! We are now in the final 5 days and still need to raise another $22K.
Just another 546 lipsticks that we need to presell to make our order.
With five days to go, we really need you all to tell your friends to get in and purchase their lippy now!
Please share one of our Facebook posts, send the link to our campaign your friends, you could even send out a company-wide email letting your colleagues know about what we are trying to do!
Help us bring our life-changing lipsticks to the world! If you all convince one person we will hit our target!
Thank you again for all your support,
Half way mark!
17/10/2019 at 7:14 PM
Thanks to your support to date! Due to amazing wāhine and tane like you, we're almost halfway to our target - with just over $22K raised, we have $35K to go. Thank you for choosing a beautiful lipstick which will not only look amazing, but will also support other women here in Aotearoa. Did we tell you that you're the best?
However, we do have one more thing to ask of you. For us to bring this next product to life - and to officially launch our support of Dress for Success - we need to meet our target in the next fortnight. Can you help us to get our whole community involved?
Every share, ask and story you tell about indigo & iris helps us to do more (and to create beautiful products for you along the way). If you need something to share, we highly suggest Cindy’s incredible story or this cute write up by our friends at Stuff.
Thank you for supporting us as an independent beauty start up - we would love just a little bit more of your time & aroha to empower local women. Spread the word!
(And, make sure you're in the draw to win a year's supply of levitate – head over here to get involved)
WE LOVE YOU - thank you for being epic.
Hannah and the i&i team xox
One week down!
08/10/2019 at 2:18 PM
Thank you to all those who have pledged already! $12,334 is a great start but we need ALL of our community to get involved.
If we don't hit $58K we will not be able to make the minimum order for the Italian suppliers, therefore we will not be launching the lipsticks. So please share our story with your friends and family! If you all get three friends to Pledge and they get three more we will hit our target and be able to launch these life-changing lipsticks into the world.
Please share our posts on social media, private message friends and convince them to pledge, get your influencer friend to share it and you could even send out an email to your colleagues. The more people who hear our story and closer we will be to reaching our $58k target.
Thank you so much for your support!
Hannah and the i&i team x0x
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"Love your work "
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"Congrats Hannah! ♥️"
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"Keep kicking ass!"
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"Great work, Indigo & Iris!"
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"Go Girls! 🤞🏾"
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"Great Job Hannah and team!! :)"
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"Sorry it took me so long to get this done! Awesome work and great to be able to contribute. Much love!"
2019-11-02 23:15:06 +1300
"So pleased to hear that you have made the money you need. Looking forward to having the lipstick"