URBN VINO: Help me build a Central Otago winery in the city.

By Brendan Seal

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About

URBN VINO: Help Me Build A Central Otago Winery In The City.

Project 2016-02-10 00:19:25 +1300

I'm a winemaker. From Central Otago. But originally from Dunedin (via Christchurch and Tauranga, but who is really checking?). I've worked for many wineries around the world and I've worked for many people, but right now (due to marvellous luck and some hard work) I make Pinot Noir for my own label. And next? I want to bring winemaking to the city. Not just any wine; Central Otago Pinot Noir, made in the small parcel, hands-on style that helped make the region famous. 

 

In April 2016 I tested this idea and created a 'pop-up' urban winery in Dunedin. I used one of the beautiful heritage buildings undergoing renovation. I brought grapes over from one of Central Otago's best vineyards. I made Central Otago Pinot Noir right in the middle of the one of the best small cities in the world. That was brilliant fun and gained the attention of the public and the media. 

 

Watch the 3News report here.

NZ Life & Leisure August/September 2016

And now I want to do it again, but my capital is wrapped up with the 2016 wines that are still in barrel. By offering some unique wine rewards in advance I hope to raise enough money to purchase Pinot Noir grapes and oak barrels in time for the 2017 harvest. Then I'll again provide the winemaking equipment, experience and labour and make Central Otago wines right in the city. I need to raise $18400 to purchase 4 tonnes of Pinot Noir grapes and $4600 for the oak barrels to mature the wine in. If I raise any more than that it will help to fufill the dream of a permanent location for URBN VINO in 2018.

So why crowdfund? Because so many great people have been interested and involved so far and this is a way (I hope) to expand that enthusiatic crowd. And a way of saying thank you to those people who have faith in the project (and in me) from the very beginning.

 

Yes, craft beer is cool, craft beer is hip, craft beer is experimental, craft beer is urban. I know beer, I love beer, beer is my very good friend. But let me show you that wine can be all of that and more too, given the right environment. And harvest is but once a year, not every 6 weeks. Therein lies the challenge. Come see. www.urbnvino.nz

(You must be over 18 to receive the wine rewards, this will be confirmed when you pledge and again before any wine rewards are dispatched).

 

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Comments

Updates 17

My online liquor sales an Essential Service?! I disagree...

06/04/2020 at 12:37 PM

Kia ora

I hope this finds you all safe and well. On Friday the Government clarified that online liquor sales were regarded as an essential service. What?! I am yet to be convinced that I should be travelling to the winery, preparing orders and sending couriers out with wine deliveries when so many other businesses have been forced to close. Including my local butcher, greengrocer and community newspaper.

So I'll continue to operate as before. I will take online orders for delivery post-lockdown. And to reward you for your patience I've created two special 3 pack deals on my website. I'd be grateful for any support.

www.urbnvino.nz

I realise I'm in a priviledged position because I have no employees and my business won't go broke in just one month (it would take 2-3 months). If I was in a different position I may be forced to make a different decision. But if I do end up being eligible for Government support I would feel even more responsible to not be out on what I consider non-essential business.

I am sure there will be others in the industry who feel the same but have had to make different decisions. I'm lucky, I have no Board or business partners I have to run my financial decisions by so I'm under no pressure other than my own. Please support those businesses who NEED to keep trading, maybe they have employees and are trying to do the right thing. But be cynical of deep-pocketed companies who are exploiting the situation, they are not representative of all of us.

And thanks to all those who have kept in touch and offered support so far. My best wishes to you all.

Ngā Mihi

Brendan

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Dine Dunedin Sunday Events at the Winery!

17/06/2019 at 11:37 AM

Hi Pledgers!

I'm taking the next step! Two consecutive events at the winery. If you haven't been down to check it out yet, the next two Sundays are excellent times to visit. Here is a link to the details... http://www.urbnvino.nz/news.html

And given this is the first time I've hosted anything like this, expect some hiccups, expect room for improvement, but equally expect some great wines and food. Expect casual, expect fun and bring a smile. I hope to see you at one of these Sunday events (or both).

Warmest wishes to you all,

Brendan

New vintage released!

27/02/2019 at 2:54 PM

Hi wonderful Pledgers

A very quick note to let you all know that the 2017 URBN VINO Central Otago Pinot Noir will be released this Saturday at the Otago Farmers Market! I'll be there from 8am-12.30pm with this wine, plus the last remaining stocks of the 2018 Riesling and Reserve 2016 Pinot Noir. Look for the new sign, up on the platform beside OCHO chocolate.

As always, contact me with any questions or orders, I'd love to show you around the Dunedin urban winery if you are ever in the city.

Warmest wishes

Brendan

[email protected]

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6 Days till launch!

25/11/2017 at 4:54 PM

Just a reminder. 6 days till launch party at Ombrellos in Dunedin. Friday 1st Dec, from 4.30pm. Come down and have a chat and try the 2016 Pinots that were produced in the city. Looking forward to it!

Brendan

Release Party! Ombrellos Friday 1st Dec!

21/11/2017 at 9:38 PM

Dunedin Launch Event!

Ombrellos 4.30pm till late-ish...

Friday Dec 1st.

Come and taste the first release of URBN VINO Central Otago Pinot Noir 2016 (and the Reserve Pinot Noir as well, shhh). Specials on wine by the glass and bottle for the night. Come and discuss with me your discount and credit on the 2016 wines. Plus see the new label design. Come down so can say 'I was at the launch of the very first vintage of URBN VINO DUNEDIN'. Think of the memories you'll have. Come on, you are a part of it already... this is just the next step! Reminders to follow. I look forward to sharing with you the wines you have waited so long for...

Brendan

No peeking...

First wines bottled!

03/07/2017 at 11:05 AM

First wines off the line.

Important update day!

First URBN VINO wines were bottled on Friday. The very first Central Otago wines made right in the centre of Dunedin city. A 2016 Pinot Noir from Bendigo and Bannockburn. I need a few more weeks to finalise the label design, and the wine needs a few more weeks to settle down before release. But expect to hear more soon.

And for those of you waiting on Magnums and cases of Reserve URBN VINO 2016, the blend is done, the wine is in tank, the magnums are ready to fill. Not long now, I expect to have them on your doorstep within next 6 weeks.

I'll be in contact with you individually to finalise what names wil go on the back labels.

Thanks for your patience, and as always contact me with any queries at all.

Cheers

Brendan

[email protected]

You need to pledge to see this update.

Crutches & Wine: Harvest 2017 update.

25/01/2017 at 12:04 PM

So in an unfortunate turn of events I've ruptured my archilles and I'm on crutches for 6 weeks. Then a slow recovery to full strength after that. The good news is I'll be walking before the winemaking harvest in April. The bad news is I won't be able to lift and move winemaking equipment and barrels. Moving stuff is a necessity, especially when setting up a new winery.

So the solution is for me to make the 2017 wine at an existing winery in Cromwell. Somewhere I can do most of the work, except the heavy stuff. So not a complete disaster. And the good news is it means I can really concentrate on getting a Cellar Door/Tasting room set up in Dunedin for opening (I hope) on July 1st this year, with the winery to follow shortly after that.

The other good news is that is has no impact on any rewards still due, as they were based on the 2016 wines which will be bottled in April.

Bad luck and very disappointing, but I've had a week to come to terms with it and now thinking positively. It's a minor delay in the larger plan for the project, I'll still be in Dunedin this year, just 3 months later than expected.

Any concerns, any comments, questions etc, feel free to email me directly on

[email protected]

Hope this finds you all well!

Brendan

 

 

You need to pledge to see this update.

You need to pledge to see this update.

We did it! Thank you so much!

28/10/2016 at 2:24 PM

So it is happening! Thanks everyone you pledged, shared, liked, talked about it and gave me emotional as well as financial support. I'll be in touch next week with some more details.

But now that I know it is happening I need 10 Winemaking Assistants in Dunedin! Check out the reward I just posted, I'm excited by this idea, it has been part of what I wanted to do from the beginning. Come and learn about winemaking, make your own wine, design your own label and help me refine the concept too. It will be pretty messy, but a lot of fun I promise.

And my hearty thanks again, it is still sinking in.

Brendan

90% funded! (& the most expensive Pinot Noir wines!)

26/10/2016 at 9:37 PM

Almost there, almost there... hard to believe, seems like so long ago I launched this campaign yet it was only just over 2 weeks. I encourage anyone to try a bit of crowdfunding with PledgeMe for a great thrill ride.

So now I'm really just 4 cases of 2016 Reserve Pinot Noir away from being funded, and in an effort to push that along I offer you this link: http://www.wine-searcher.com/regions-central+otago

The above wines are held in great esteem and deservedly so. And this is the group I intend the URBN VINO Reserve Pinot Noir to regularly reside in within the next 5 years. Ambitious? Absolutely. Impossible? Check out my comments (and the wine reviews) on the previous update to answer that question.

I believe that one of Central Otago's very finest Pinot Noir wines can be made in Dunedin. Thanks to all those who have helped make this dream a step closer to reality. 

 

Almost there! Wine Reviews here.

21/10/2016 at 6:49 PM

I'm now so very close to that funding target that it's only really six cases of 2016 Reserve 'RS' Pinot Noir or a couple of dozen magnums of the same. So in an effort to demonstrate why I think the URBN VINO 'RS' Pinot Noir 2016 will be well worth the price, I submitted my past reserve wines to two wine judges for assessment.

 

I've made 3 'Reserve' quality wines under my premium single vineyard Writer's Block label in the past 6 years. Not every vintage is up to scratch, so I only release them when I believe the wine is worth the $49 retail price. Last week I submitted all three wines to two independent reviewers so that people who don't know me, but are considering purchasing my 2016 URBN VINO 'RS' wine, can see I wouldn't be selling it in advance if I didn't think it was at least of the same quality. It is, and I'm very excited about its potential.

 

You can also get an indication of how well my premium wines age (as I often get asked). The 2010 is still drinking exceptionally well and the 2009 is still tasting good enough for one 5 stars review at least. I'm very happy with that result, 6 years after bottling it. All my premium wines should cellar well for at least 6-8 years, and the 2016 URBN VINO 'RS' will be no exception to this.

 

The reviewers, Sam Kim and Raymond Chan, are both very experienced and respected wine reviewers and wine show judges. The below notes are taken from their more extensive tasting notes and I encourage you to visit their websites for more information on their experience.

 

The Writer's Block Single Vineyard Pinot Noir 2013

"The palate is finely textured and elegantly weighted, and delivers lovely fruit intensity and rounded mouthfeel, wonderfully framed by fine, polished tannins. At its best: now to 2019".

91 Points, 4.5 stars, Sam Kim, Wine Orbit

"This is an elegantly concentrated Pinot Noir with black and red cherry fruit and notes of thyme herbs, liquorice and florals on a fine-textured palate. Match with duck, pork and lamb over the next 5-6 years".

18.5-/20, 5 Stars, Raymond Chan Wine Reviews

 

 

The Writer's Block Single Vineyard Pinot Noir 2010

"The wine delivers excellent fruit power and intensity, while remaining elegant and stylish. At its best: now to 2018".

93 Points, 5 Stars, Sam Kim, Wine Orbit

"This is a fulsome and sweetly rich, black fruited Pinot Noir with a soft, rounded mouthfeel and the beginnings of secondary development.  Match with game meat dishes and casseroles over the next 5 years".

18.5/20 5 Stars, Raymond Chan Wine Reviews

 

 

The Writer's Block Single Vineyard Pinot Noir 2009

"It is succulent and rounded on the palate, and displays excellent fruit ripeness and silky texture, well framed by fine, supple tannins. Delectably appealing. At its best: now to 2017".

93 points, 5 Stars, Sam Kim, Wine Orbit

"This is an elegant, ethereal and fragrant Pinot Noir with red cherry fruit complexed by secondary spice and cedar notes on a light-textured, brisk palate.  Match with game meat and semi-hard cheeses over the next 4 years".

18-/20 4 stars, Raymond Chan Wine Reviews

 

See this link for Raymond Chan's extensive tasting notes on the whole range of The Writer's Block wines and the PledgeMe Pinot Noir 2015.

 

 

Sam Kim's complete tasting notes on these wines and also the PledgeMe Pinot Noir 2015 to be posted shortly.

7 days in, almost halfway there!

15/10/2016 at 8:36 AM

Amazing!! Hard to believe it is only a week. Strong possibility I could be halfway funded by end of tomorrow (Sunday) with only $900 to go to hit that mark. Thanks for the pledges, thanks for the sharing.

So to mark the 7 day milestone I've released a big reward, to help really drive the project to that end goal.

The chance for a group of up to four people to own their own new wine barrel, get their names printed on it, and get 4 years worth of magnums as rental while I use it. At the end of that time you will get to keep the barrel.

So if you know anyone who may be interested in this unique wine reward please share the link and share the love. Halfway funded, woo hoo! Thank you thank you everyone!

Brendan

Thanks!

09/10/2016 at 9:22 PM

Big Weekend! Vogel St Party was the ideal place to launch. $2700 in 36 hours, you guys are fantastic. I'm going to keep plugging away every day for the next month because I really want this project to happen, and after talking to so many people at the Street Party it seems heaps of you want it to happen too!

Thanks for the early pledges, it is great to be up and running so well. And thanks for all the supportive comments too. From the moment the grapes arrived in the city it seemed like the idea involved EVERYONE, and this early response has just proved that again. Thank you, thank you, thank you!

Long way to go yet, I'll keep updating, but please share the word if you like the concept. I can't replace good word of mouth with social media no matter how I try. But it seems lots of people have been talking already, so thanks for that too!

Brendan

    Pledgers 138

    Dale MacDonald
    2016-10-27 12:27:08 +1300
    Max Wright
    2016-10-27 00:53:46 +1300
    Tobias Danielmeier
    2016-10-27 00:28:15 +1300

    "Prosit!"

    Joanna Filmer
    2016-10-26 22:31:02 +1300
    Amber Glastonbury
    2016-10-26 22:03:41 +1300
    Heidi Owers
    2016-10-26 21:03:01 +1300

    "Super cool Good luck"

    Áine Ní Chroinín
    2016-10-26 20:48:55 +1300

    "always up for a gargle"

    Kathleen Brentwood
    2016-10-26 20:48:22 +1300
    Richard Newcombe
    2016-10-26 20:09:43 +1300
    Anonymous pledger
    2016-10-26 19:38:24 +1300
    Anonymous pledger
    2016-10-26 12:49:18 +1300
    Lauren campbell
    2016-10-26 08:39:04 +1300

    "Good luck with your venture! Dunedin needs more people with great ideas like you."

    Pete Davey
    2016-10-26 05:53:26 +1300
    James Green
    2016-10-25 23:09:51 +1300
    James Green
    2016-10-25 23:08:58 +1300
    Pip Clarke
    2016-10-25 22:30:07 +1300
    Ingrid Hansen
    2016-10-25 22:15:10 +1300

    "Go Brendan Go! Mark & Ingrid"

    Drew Seal
    2016-10-25 21:50:09 +1300

    "I like chocolate almost as much as I like your wine"

    Bridget Sangster
    2016-10-25 20:06:50 +1300
    Pamela Brown
    2016-10-25 18:08:01 +1300
    Victoria Morrison
    2016-10-25 12:59:22 +1300

    "Love whats happening in Dunedin, super exciting venture."

    Barbara Cushen
    2016-10-24 15:15:03 +1300

    "Great to see interest in re-using old Dunedin heritage buildings and great to see young people investing in in the city."

    James Cambridge
    2016-10-23 09:21:42 +1300
    Mairead Fountain
    2016-10-22 08:19:14 +1300
    Keith McIntosh
    2016-10-21 22:36:24 +1300
    Jo
    2016-10-21 22:01:18 +1300

    "Happy winemaking Brendan!"

    Sian Sanford
    2016-10-20 15:41:54 +1300
    steve gill
    2016-10-20 11:10:46 +1300

    "Good Shirt B"

    Karl Stafford
    2016-10-20 09:51:56 +1300

    "g(r)o(w) well sir"

    Elliot Brownlee
    2016-10-20 08:06:24 +1300

    "Hey Brendan, What a fantastic idea and a great initiatve for the city! The Best of luck! "

    Followers 4

    Followers of URBN VINO: Help me build a Central Otago winery in the city.

    URBN VINO: Help Me Build A Central Otago Winery In The City.

    Project 2016-02-10 00:19:25 +1300

    I'm a winemaker. From Central Otago. But originally from Dunedin (via Christchurch and Tauranga, but who is really checking?). I've worked for many wineries around the world and I've worked for many people, but right now (due to marvellous luck and some hard work) I make Pinot Noir for my own label. And next? I want to bring winemaking to the city. Not just any wine; Central Otago Pinot Noir, made in the small parcel, hands-on style that helped make the region famous. 

     

    In April 2016 I tested this idea and created a 'pop-up' urban winery in Dunedin. I used one of the beautiful heritage buildings undergoing renovation. I brought grapes over from one of Central Otago's best vineyards. I made Central Otago Pinot Noir right in the middle of the one of the best small cities in the world. That was brilliant fun and gained the attention of the public and the media. 

     

    Watch the 3News report here.

    NZ Life & Leisure August/September 2016

    And now I want to do it again, but my capital is wrapped up with the 2016 wines that are still in barrel. By offering some unique wine rewards in advance I hope to raise enough money to purchase Pinot Noir grapes and oak barrels in time for the 2017 harvest. Then I'll again provide the winemaking equipment, experience and labour and make Central Otago wines right in the city. I need to raise $18400 to purchase 4 tonnes of Pinot Noir grapes and $4600 for the oak barrels to mature the wine in. If I raise any more than that it will help to fufill the dream of a permanent location for URBN VINO in 2018.

    So why crowdfund? Because so many great people have been interested and involved so far and this is a way (I hope) to expand that enthusiatic crowd. And a way of saying thank you to those people who have faith in the project (and in me) from the very beginning.

     

    Yes, craft beer is cool, craft beer is hip, craft beer is experimental, craft beer is urban. I know beer, I love beer, beer is my very good friend. But let me show you that wine can be all of that and more too, given the right environment. And harvest is but once a year, not every 6 weeks. Therein lies the challenge. Come see. www.urbnvino.nz

    (You must be over 18 to receive the wine rewards, this will be confirmed when you pledge and again before any wine rewards are dispatched).

     

    Our T-shirt 

        

     

     

     

     

    Comments

    My online liquor sales an Essential Service?! I disagree...

    06/04/2020 at 12:37 PM

    Kia ora

    I hope this finds you all safe and well. On Friday the Government clarified that online liquor sales were regarded as an essential service. What?! I am yet to be convinced that I should be travelling to the winery, preparing orders and sending couriers out with wine deliveries when so many other businesses have been forced to close. Including my local butcher, greengrocer and community newspaper.

    So I'll continue to operate as before. I will take online orders for delivery post-lockdown. And to reward you for your patience I've created two special 3 pack deals on my website. I'd be grateful for any support.

    www.urbnvino.nz

    I realise I'm in a priviledged position because I have no employees and my business won't go broke in just one month (it would take 2-3 months). If I was in a different position I may be forced to make a different decision. But if I do end up being eligible for Government support I would feel even more responsible to not be out on what I consider non-essential business.

    I am sure there will be others in the industry who feel the same but have had to make different decisions. I'm lucky, I have no Board or business partners I have to run my financial decisions by so I'm under no pressure other than my own. Please support those businesses who NEED to keep trading, maybe they have employees and are trying to do the right thing. But be cynical of deep-pocketed companies who are exploiting the situation, they are not representative of all of us.

    And thanks to all those who have kept in touch and offered support so far. My best wishes to you all.

    Ngā Mihi

    Brendan

    You need to pledge to see this update.

    Dine Dunedin Sunday Events at the Winery!

    17/06/2019 at 11:37 AM

    Hi Pledgers!

    I'm taking the next step! Two consecutive events at the winery. If you haven't been down to check it out yet, the next two Sundays are excellent times to visit. Here is a link to the details... http://www.urbnvino.nz/news.html

    And given this is the first time I've hosted anything like this, expect some hiccups, expect room for improvement, but equally expect some great wines and food. Expect casual, expect fun and bring a smile. I hope to see you at one of these Sunday events (or both).

    Warmest wishes to you all,

    Brendan

    New vintage released!

    27/02/2019 at 2:54 PM

    Hi wonderful Pledgers

    A very quick note to let you all know that the 2017 URBN VINO Central Otago Pinot Noir will be released this Saturday at the Otago Farmers Market! I'll be there from 8am-12.30pm with this wine, plus the last remaining stocks of the 2018 Riesling and Reserve 2016 Pinot Noir. Look for the new sign, up on the platform beside OCHO chocolate.

    As always, contact me with any questions or orders, I'd love to show you around the Dunedin urban winery if you are ever in the city.

    Warmest wishes

    Brendan

    [email protected]

    You need to pledge to see this update.

    6 Days till launch!

    25/11/2017 at 4:54 PM

    Just a reminder. 6 days till launch party at Ombrellos in Dunedin. Friday 1st Dec, from 4.30pm. Come down and have a chat and try the 2016 Pinots that were produced in the city. Looking forward to it!

    Brendan

    Release Party! Ombrellos Friday 1st Dec!

    21/11/2017 at 9:38 PM

    Dunedin Launch Event!

    Ombrellos 4.30pm till late-ish...

    Friday Dec 1st.

    Come and taste the first release of URBN VINO Central Otago Pinot Noir 2016 (and the Reserve Pinot Noir as well, shhh). Specials on wine by the glass and bottle for the night. Come and discuss with me your discount and credit on the 2016 wines. Plus see the new label design. Come down so can say 'I was at the launch of the very first vintage of URBN VINO DUNEDIN'. Think of the memories you'll have. Come on, you are a part of it already... this is just the next step! Reminders to follow. I look forward to sharing with you the wines you have waited so long for...

    Brendan

    No peeking...

    First wines bottled!

    03/07/2017 at 11:05 AM

    First wines off the line.

    Important update day!

    First URBN VINO wines were bottled on Friday. The very first Central Otago wines made right in the centre of Dunedin city. A 2016 Pinot Noir from Bendigo and Bannockburn. I need a few more weeks to finalise the label design, and the wine needs a few more weeks to settle down before release. But expect to hear more soon.

    And for those of you waiting on Magnums and cases of Reserve URBN VINO 2016, the blend is done, the wine is in tank, the magnums are ready to fill. Not long now, I expect to have them on your doorstep within next 6 weeks.

    I'll be in contact with you individually to finalise what names wil go on the back labels.

    Thanks for your patience, and as always contact me with any queries at all.

    Cheers

    Brendan

    [email protected]

    You need to pledge to see this update.

    Crutches & Wine: Harvest 2017 update.

    25/01/2017 at 12:04 PM

    So in an unfortunate turn of events I've ruptured my archilles and I'm on crutches for 6 weeks. Then a slow recovery to full strength after that. The good news is I'll be walking before the winemaking harvest in April. The bad news is I won't be able to lift and move winemaking equipment and barrels. Moving stuff is a necessity, especially when setting up a new winery.

    So the solution is for me to make the 2017 wine at an existing winery in Cromwell. Somewhere I can do most of the work, except the heavy stuff. So not a complete disaster. And the good news is it means I can really concentrate on getting a Cellar Door/Tasting room set up in Dunedin for opening (I hope) on July 1st this year, with the winery to follow shortly after that.

    The other good news is that is has no impact on any rewards still due, as they were based on the 2016 wines which will be bottled in April.

    Bad luck and very disappointing, but I've had a week to come to terms with it and now thinking positively. It's a minor delay in the larger plan for the project, I'll still be in Dunedin this year, just 3 months later than expected.

    Any concerns, any comments, questions etc, feel free to email me directly on

    [email protected]

    Hope this finds you all well!

    Brendan

     

     

    You need to pledge to see this update.

    You need to pledge to see this update.

    We did it! Thank you so much!

    28/10/2016 at 2:24 PM

    So it is happening! Thanks everyone you pledged, shared, liked, talked about it and gave me emotional as well as financial support. I'll be in touch next week with some more details.

    But now that I know it is happening I need 10 Winemaking Assistants in Dunedin! Check out the reward I just posted, I'm excited by this idea, it has been part of what I wanted to do from the beginning. Come and learn about winemaking, make your own wine, design your own label and help me refine the concept too. It will be pretty messy, but a lot of fun I promise.

    And my hearty thanks again, it is still sinking in.

    Brendan

    90% funded! (& the most expensive Pinot Noir wines!)

    26/10/2016 at 9:37 PM

    Almost there, almost there... hard to believe, seems like so long ago I launched this campaign yet it was only just over 2 weeks. I encourage anyone to try a bit of crowdfunding with PledgeMe for a great thrill ride.

    So now I'm really just 4 cases of 2016 Reserve Pinot Noir away from being funded, and in an effort to push that along I offer you this link: http://www.wine-searcher.com/regions-central+otago

    The above wines are held in great esteem and deservedly so. And this is the group I intend the URBN VINO Reserve Pinot Noir to regularly reside in within the next 5 years. Ambitious? Absolutely. Impossible? Check out my comments (and the wine reviews) on the previous update to answer that question.

    I believe that one of Central Otago's very finest Pinot Noir wines can be made in Dunedin. Thanks to all those who have helped make this dream a step closer to reality. 

     

    Almost there! Wine Reviews here.

    21/10/2016 at 6:49 PM

    I'm now so very close to that funding target that it's only really six cases of 2016 Reserve 'RS' Pinot Noir or a couple of dozen magnums of the same. So in an effort to demonstrate why I think the URBN VINO 'RS' Pinot Noir 2016 will be well worth the price, I submitted my past reserve wines to two wine judges for assessment.

     

    I've made 3 'Reserve' quality wines under my premium single vineyard Writer's Block label in the past 6 years. Not every vintage is up to scratch, so I only release them when I believe the wine is worth the $49 retail price. Last week I submitted all three wines to two independent reviewers so that people who don't know me, but are considering purchasing my 2016 URBN VINO 'RS' wine, can see I wouldn't be selling it in advance if I didn't think it was at least of the same quality. It is, and I'm very excited about its potential.

     

    You can also get an indication of how well my premium wines age (as I often get asked). The 2010 is still drinking exceptionally well and the 2009 is still tasting good enough for one 5 stars review at least. I'm very happy with that result, 6 years after bottling it. All my premium wines should cellar well for at least 6-8 years, and the 2016 URBN VINO 'RS' will be no exception to this.

     

    The reviewers, Sam Kim and Raymond Chan, are both very experienced and respected wine reviewers and wine show judges. The below notes are taken from their more extensive tasting notes and I encourage you to visit their websites for more information on their experience.

     

    The Writer's Block Single Vineyard Pinot Noir 2013

    "The palate is finely textured and elegantly weighted, and delivers lovely fruit intensity and rounded mouthfeel, wonderfully framed by fine, polished tannins. At its best: now to 2019".

    91 Points, 4.5 stars, Sam Kim, Wine Orbit

    "This is an elegantly concentrated Pinot Noir with black and red cherry fruit and notes of thyme herbs, liquorice and florals on a fine-textured palate. Match with duck, pork and lamb over the next 5-6 years".

    18.5-/20, 5 Stars, Raymond Chan Wine Reviews

     

     

    The Writer's Block Single Vineyard Pinot Noir 2010

    "The wine delivers excellent fruit power and intensity, while remaining elegant and stylish. At its best: now to 2018".

    93 Points, 5 Stars, Sam Kim, Wine Orbit

    "This is a fulsome and sweetly rich, black fruited Pinot Noir with a soft, rounded mouthfeel and the beginnings of secondary development.  Match with game meat dishes and casseroles over the next 5 years".

    18.5/20 5 Stars, Raymond Chan Wine Reviews

     

     

    The Writer's Block Single Vineyard Pinot Noir 2009

    "It is succulent and rounded on the palate, and displays excellent fruit ripeness and silky texture, well framed by fine, supple tannins. Delectably appealing. At its best: now to 2017".

    93 points, 5 Stars, Sam Kim, Wine Orbit

    "This is an elegant, ethereal and fragrant Pinot Noir with red cherry fruit complexed by secondary spice and cedar notes on a light-textured, brisk palate.  Match with game meat and semi-hard cheeses over the next 4 years".

    18-/20 4 stars, Raymond Chan Wine Reviews

     

    See this link for Raymond Chan's extensive tasting notes on the whole range of The Writer's Block wines and the PledgeMe Pinot Noir 2015.

     

     

    Sam Kim's complete tasting notes on these wines and also the PledgeMe Pinot Noir 2015 to be posted shortly.

    7 days in, almost halfway there!

    15/10/2016 at 8:36 AM

    Amazing!! Hard to believe it is only a week. Strong possibility I could be halfway funded by end of tomorrow (Sunday) with only $900 to go to hit that mark. Thanks for the pledges, thanks for the sharing.

    So to mark the 7 day milestone I've released a big reward, to help really drive the project to that end goal.

    The chance for a group of up to four people to own their own new wine barrel, get their names printed on it, and get 4 years worth of magnums as rental while I use it. At the end of that time you will get to keep the barrel.

    So if you know anyone who may be interested in this unique wine reward please share the link and share the love. Halfway funded, woo hoo! Thank you thank you everyone!

    Brendan

    Thanks!

    09/10/2016 at 9:22 PM

    Big Weekend! Vogel St Party was the ideal place to launch. $2700 in 36 hours, you guys are fantastic. I'm going to keep plugging away every day for the next month because I really want this project to happen, and after talking to so many people at the Street Party it seems heaps of you want it to happen too!

    Thanks for the early pledges, it is great to be up and running so well. And thanks for all the supportive comments too. From the moment the grapes arrived in the city it seemed like the idea involved EVERYONE, and this early response has just proved that again. Thank you, thank you, thank you!

    Long way to go yet, I'll keep updating, but please share the word if you like the concept. I can't replace good word of mouth with social media no matter how I try. But it seems lots of people have been talking already, so thanks for that too!

    Brendan

      Dale MacDonald
      2016-10-27 12:27:08 +1300
      Max Wright
      2016-10-27 00:53:46 +1300
      Tobias Danielmeier
      2016-10-27 00:28:15 +1300

      "Prosit!"

      Joanna Filmer
      2016-10-26 22:31:02 +1300
      Amber Glastonbury
      2016-10-26 22:03:41 +1300
      Heidi Owers
      2016-10-26 21:03:01 +1300

      "Super cool Good luck"

      Áine Ní Chroinín
      2016-10-26 20:48:55 +1300

      "always up for a gargle"

      Kathleen Brentwood
      2016-10-26 20:48:22 +1300
      Richard Newcombe
      2016-10-26 20:09:43 +1300
      Anonymous pledger
      2016-10-26 19:38:24 +1300
      Anonymous pledger
      2016-10-26 12:49:18 +1300
      Lauren campbell
      2016-10-26 08:39:04 +1300

      "Good luck with your venture! Dunedin needs more people with great ideas like you."

      Pete Davey
      2016-10-26 05:53:26 +1300
      James Green
      2016-10-25 23:09:51 +1300
      James Green
      2016-10-25 23:08:58 +1300
      Pip Clarke
      2016-10-25 22:30:07 +1300
      Ingrid Hansen
      2016-10-25 22:15:10 +1300

      "Go Brendan Go! Mark & Ingrid"

      Drew Seal
      2016-10-25 21:50:09 +1300

      "I like chocolate almost as much as I like your wine"

      Bridget Sangster
      2016-10-25 20:06:50 +1300
      Pamela Brown
      2016-10-25 18:08:01 +1300
      Victoria Morrison
      2016-10-25 12:59:22 +1300

      "Love whats happening in Dunedin, super exciting venture."

      Barbara Cushen
      2016-10-24 15:15:03 +1300

      "Great to see interest in re-using old Dunedin heritage buildings and great to see young people investing in in the city."

      James Cambridge
      2016-10-23 09:21:42 +1300
      Mairead Fountain
      2016-10-22 08:19:14 +1300
      Keith McIntosh
      2016-10-21 22:36:24 +1300
      Jo
      2016-10-21 22:01:18 +1300

      "Happy winemaking Brendan!"

      Sian Sanford
      2016-10-20 15:41:54 +1300
      steve gill
      2016-10-20 11:10:46 +1300

      "Good Shirt B"

      Karl Stafford
      2016-10-20 09:51:56 +1300

      "g(r)o(w) well sir"

      Elliot Brownlee
      2016-10-20 08:06:24 +1300

      "Hey Brendan, What a fantastic idea and a great initiatve for the city! The Best of luck! "

      Followers of URBN VINO: Help me build a Central Otago winery in the city.

      This campaign was successful and got its funding on 06/11/2016 at 10:00 PM.