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Help Yum Jar scale our Zero Waste, Zero Carbon Business!
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NZ $3,312 pledged
63 people pledged
28 days left
NZ $10,000 minimum target
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Help Yum Jar Scale Our Zero Waste, Zero Carbon Business!
Project 2019-07-17 13:35:02 +1200
What is Yum Jar?
Yum Jar creates and delivers freshly made, healthy lunches from zero waste ingredients to Wellingtonians in reusable glass jars. These are delivered by bicycle couriers NoCar Cargo to the CBD, so most of our deliveries are zero carbon as well as zero waste! The jars are picked up from our customers the next time they receive an order, returned to our kitchen, washed and sterilised for continuous reuse, creating a Zero Waste delivery system and cycle.
Check out our website yumjar.co.nz for more info on how we operate!
Currently our kitchen has a max capacity of only 40 orders per day, so with our growing customer base, and to make our business more sustainable, we need to move to a larger kitchen, hire another chef, and hire an electric vehicle for our suburb deliveries, to make them zero waste. While we have been growing as a business, we don't have the capital to support the jump from small to medium and make these changes happen. But with your help (for some sweet rewards) we can make the transition as smooth as possible, and improve our service while we're at it!
Our Zero Waste Cycle
All the businesse we buy services from are local or kiwi owned, and operated here in Wellington. Arthur Holmes and Service Foods are conveniently located within 5 minutes of our new kitchen in Petone, while Shoots, Commonsense Organics, Hopper Home Eco Shop and The Big Picture are all located in central Wellington. When we have to pick up items we do this at the end of each delivery run before heading home, to keep our carbon miles down, and supporting our local economy!
With growth, we will:
1. Stay Zero Waste: Continue to operate a Zero Waste kitchen - no waste to landfill, minimal recycling and compost
2. Switch to Zero Carbon: Deliver our lunches Zero Carbon with help from Nocar Cargo bicycle couriers and by using an electric car for suburb deliveries
3. Employ Ethically: Provide sustainable, ethical job opportunities for hospitality staff by offering a living wage or above to all staff
4. Expand our Eats: Diversify our menu with Sweet Treats and a more diverse range of Zero Waste lunch options daily
Our (brief) Herstory
Yum Jar was started single-handedly (with minimal savings) by Ottilie Smith, a locally trained chef with over 12 years hospitality experience. A cafe addict and plant-based food lover, it's been her personal dream to own her own food business for years, and in 2018 she decided it was now or never, so bravely quit her full time Sous Chef position to start work on what has become Yum Jar.
Yum Jar has been operated from her WCC-approved home kitchen for 6 months since opening in January. While passionate about the industry, Ottilie felt that there were some fundamental issues that needed addressing, namely, the negative impact takeaway and convenient food has on our environment, and the health and wellbeing of staff in the industry (and their bank balances). She believes that, while convenience is essential in our fast-paced society, neither the environment nor the people in the hopspitality industry should be neglected, and so set out to create Yum Jar with these issues in mind and heart.
Yum Jar had a rocky start, first with a fire in Ottilie's building in week 2 (caused by old electrical faults, not Ottilie's cooking!!), multiple Yum Jar car breakdowns, and (thankfully a minimal amount of) broken jars along the way. But with continued perseverance, and support from customers, friends and whanau, Yum Jar has continued to grow. To date we have hand-made and delivered over 3000 Yum Jars to our hungry customers!
In May, Yum Jar was introduced to NoCar Cargo - a small team of Cycle Couriers, and thus blossomed a match made in heaven! Over 80% of Yum Jars are hand-delivered by Nocar on their bicycles - reducing our carbon footprint, as well as the number of cars on Wellington's streets.
In July Ottilie started looking for a bigger kitchen to house her growing operation, and stumbled across the perfect place at the end of Jackson Street, Petone. This new kitchen is shared with 2 other Wellington owned food businesses, Mamia's Sauce and Paella Boys, but is big enough to support more than double the amount of Yum Jars currently being made. (This is good news for Petonians as we will be including Petone in our delivery zone once we have settled in!) Yum Jar is moving here in early August as it is an affordable space, and demand has grown too much to stay in Ottilie's home kitchen.
The latest addition to Yum Jar's team is Frank Schatz, a local chef with over 20 years experience in kitchens, both local and global; he is a walking encyclopaedia of knowledge on everything culinary with the skills to prove it! Frank also runs a delicious local artisan preserve company, Arcadia Preserves. He is in charge of kitchen operations for Yum Jar starting mid-August. We can't wait to have him on board and in the kitchen. This will allow Ottilie more time to focus on running the business, as well as bring in new inspiration and fresh flavours to Yum Jar's menu.
Meet the Team
Ottilie: Owner, Chef, Delivery Driver, Admin
Frank: Our new Chef
NoCar Cargo Co-owners and Cyclists Jamie & Christian one of their riders, Chris, and Ottilie on their first day of collaboration!
What we need, and why
The funds we raise will help us to cover the beginnings of our growth period: that in-between-time where we haven’t quite hit the level of customers we will be able to support that will make our business sustainable, but are needing the extra space, staff and resources to achieve that growth. We also (this is awkward) have some bills to pay! Starting Yum Jar as a start up from scratch has been a bit of a financial challenge, and initally we were charging only $10 per jar, which in reality was not covering our costs at all. We've since increased our sale prices slightly, and most purchases are now $12.50 per lunch, which we think is still a great price, especially with delivery included!
Thankfully as soon as we start to scale, the Gross Profit percentage increases, (see the Cashflow table below). To make sure we will be doing it right from here onwards, we've enlisted some help from the local accountants at Go Figure, and they're going to help us get on track to success - some of your Pledgeme money will cover the cost of them helping us transition Yum Jar's accounts to a Company, as we have been trading as a Sole Trader since January so there's a bit to process, and unfortunately Ottilie has a Chef qualificaiton, not an accounting one!
As we grow we are going to need more team members, but we only want to do this when we can afford to pay them (and when we are already paying Ottilie and Frank) at least a living wage!
In the future, we have plans to expand out to Porirua, and even other cities in New Zealand. But that's a long term dream.
Right now, the team is Ottilie, Frank & Nocar Cargo, and with your support, we can make Yum Jar's All Taste, Zero Waste future possible for Wellington!
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2019-08-22 18:46:00 +1200
"Looking forward to tasting my jars."
2019-08-21 09:38:25 +1200
2019-08-21 08:11:02 +1200
2019-08-20 18:28:02 +1200
"Woohoo! Keep up the awesome work <3"
2019-08-20 18:18:12 +1200
2019-08-20 16:52:03 +1200
2019-08-19 14:58:43 +1200
"Love your work Yum Jar!"
2019-08-19 10:54:15 +1200
"Good Luck Ottilie, love those meals you prepare. All the best; MC"
2019-08-17 12:33:10 +1200
2019-08-16 19:24:21 +1200
"love yum jar! "
2019-08-16 15:32:54 +1200
2019-08-15 12:34:10 +1200
2019-08-15 09:40:04 +1200
2019-08-13 10:19:58 +1200
2019-08-12 18:02:49 +1200
2019-08-12 17:59:54 +1200
2019-08-12 14:47:01 +1200
"Yum Jar is awesome! We want to see zero-waste lunches spread far and wide :)"
2019-08-12 08:39:09 +1200
2019-08-11 12:23:41 +1200
2019-08-08 20:46:41 +1200
"Amazing food, make it happen!"
2019-08-08 13:44:23 +1200
2019-08-08 12:10:49 +1200
2019-08-07 20:16:10 +1200
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2019-08-06 13:17:45 +1200
"You're awesome! <3"
2019-08-06 10:17:49 +1200
2019-08-06 08:54:05 +1200
2019-08-06 07:42:55 +1200
2019-08-05 20:46:06 +1200
2019-08-05 18:34:58 +1200
"Go hard Ottilie! Always happy to help someone go for their dream. If there is anything else at all that I can do please sing out. I can provide some wine if needed!"