Go Veganut!

By Stephanie van der Merwe

video

PledgeMe.Project

Product,



NZ $5 pledged


1 people pledged


Closed


NZ $30,000 minimum target


0 0% Complete

Pledges will only be confirmed if the target is reached by: 06/02/2019 at 9:00 PM (NZDT)

Make a Pledge

About

Go Veganut!

Project 2019-01-08 15:59:45 +1300

What is Veganut and where did it all begin?

Hey friends! My name is Stephanie and I'm the creator and director of Veganut. As a qualified nutritionist, in 2017 I decided it was time to adopt a more sustainable lifestyle that would benefit my own health, as well as the environment. This meant leaving behind my beloved whey protein (the digestive issues, not so much) and switching to plant-based protein. I tried brand after brand, but couldn't find one that I truly loved, whether it was the flavour, the ingredients, or even just the packaging. All I wanted was a plant-based protein powder that tasted good, without any of the crap. Nothing more, nothing less.

So I set out on a mission. I wanted to create a plant-based protein powder that was free from nasty ingredients and tasted like something you'd enjoy every day. That's when Veganut officially began. 100% vegan, natural, gluten free, soy free, and GMO free. Minimal ingredients, maximum taste. I also wanted the outside to be as good for you and the Earth as the inside. The packaging I designed is crafted with recycled cardboard; 100% recyclable, reusable, and biodegradable. I think that's pretty cool. The scoops used are made of a lightweight biodegradable plastic, however, I am working hard to change this to a straw-based scoop as soon as I can!

What are the products?

The current Veganut range includes three different flavours of plant-based protein powder: vanilla, chocolate, and salted caramel. Each are a blend of premium quality pea and brown rice protein, with all of the ingredients sustainably sourced and minimally processed. They're simple, they're natural, and they're delicious.

Who am I?

I am a qualified nutritionist, and at 23 years old, I am the creator, director, brand manager, marketing manager, AKA everything manager of this company. I started this business on my own and that is why I need help to make it grow! I am determined to provide plant-based products that are good for you, good for the Earth, and taste bloody delicious. More than just a nutrition brand, I want this to be a lifestyle brand, passionate about helping you live your best life every day, without hurting our animal friends or this beautiful planet in the process. And let me tell you...protein powder is just the beginning (yes food I'm looking at you too!). It is my ultimate goal to make animal-friendly, planet-friendly nutrition irresistible to everyone (because no, vegans don't just eat salad).

Why do I need your help?

Because I wanted only the highest quality ingredients for my product, and wanted to avoid the use of plastic in my packaging (which is obviously the cheapest option), my product cost is higher than your typical artificial ingredient-filled, filler-laden, plastic-packaged protein powder. This means that my startup costs are quite high, especially because my production quantities are relatively low. That's why I need YOUR help to turn my vision into reality! I believe in my brand and I truly think it can grow into something amazing. All I need are the funds to put my product out there and have people fall in love with it like I know they will.

What will the funding be used for?

  • Marketing, marketing, marketing!
  • Manufacturing runs (carried out in Auckland, New Zealand) and packaging costs (packaging is imported from China so freight is quite expensive).
  • Research and development of new flavours and products.
  • Content creation for brand positioning and marketing campaigns e.g. marketing videos, product photography.
  • Brand launch event - I'm thinking a brunch with vegan catering with people inside and outside of the industry invited.
  • Business running costs e.g. shopify and courier accounts, printing, bookkeeping, storage space, supplies.

 

Comments

Updates

Hey! Thanks for checking out this project.

We haven't made any updates yet, follow us if you want to be notified when we do.

Pledgers 1

krystyna marcjoniak
2019-01-26 09:57:57 +1300

"Hi Stephanie I wish you good fortune :)"

Followers 1

Followers of Go Veganut!

Go Veganut!

Project 2019-01-08 15:59:45 +1300

What is Veganut and where did it all begin?

Hey friends! My name is Stephanie and I'm the creator and director of Veganut. As a qualified nutritionist, in 2017 I decided it was time to adopt a more sustainable lifestyle that would benefit my own health, as well as the environment. This meant leaving behind my beloved whey protein (the digestive issues, not so much) and switching to plant-based protein. I tried brand after brand, but couldn't find one that I truly loved, whether it was the flavour, the ingredients, or even just the packaging. All I wanted was a plant-based protein powder that tasted good, without any of the crap. Nothing more, nothing less.

So I set out on a mission. I wanted to create a plant-based protein powder that was free from nasty ingredients and tasted like something you'd enjoy every day. That's when Veganut officially began. 100% vegan, natural, gluten free, soy free, and GMO free. Minimal ingredients, maximum taste. I also wanted the outside to be as good for you and the Earth as the inside. The packaging I designed is crafted with recycled cardboard; 100% recyclable, reusable, and biodegradable. I think that's pretty cool. The scoops used are made of a lightweight biodegradable plastic, however, I am working hard to change this to a straw-based scoop as soon as I can!

What are the products?

The current Veganut range includes three different flavours of plant-based protein powder: vanilla, chocolate, and salted caramel. Each are a blend of premium quality pea and brown rice protein, with all of the ingredients sustainably sourced and minimally processed. They're simple, they're natural, and they're delicious.

Who am I?

I am a qualified nutritionist, and at 23 years old, I am the creator, director, brand manager, marketing manager, AKA everything manager of this company. I started this business on my own and that is why I need help to make it grow! I am determined to provide plant-based products that are good for you, good for the Earth, and taste bloody delicious. More than just a nutrition brand, I want this to be a lifestyle brand, passionate about helping you live your best life every day, without hurting our animal friends or this beautiful planet in the process. And let me tell you...protein powder is just the beginning (yes food I'm looking at you too!). It is my ultimate goal to make animal-friendly, planet-friendly nutrition irresistible to everyone (because no, vegans don't just eat salad).

Why do I need your help?

Because I wanted only the highest quality ingredients for my product, and wanted to avoid the use of plastic in my packaging (which is obviously the cheapest option), my product cost is higher than your typical artificial ingredient-filled, filler-laden, plastic-packaged protein powder. This means that my startup costs are quite high, especially because my production quantities are relatively low. That's why I need YOUR help to turn my vision into reality! I believe in my brand and I truly think it can grow into something amazing. All I need are the funds to put my product out there and have people fall in love with it like I know they will.

What will the funding be used for?

  • Marketing, marketing, marketing!
  • Manufacturing runs (carried out in Auckland, New Zealand) and packaging costs (packaging is imported from China so freight is quite expensive).
  • Research and development of new flavours and products.
  • Content creation for brand positioning and marketing campaigns e.g. marketing videos, product photography.
  • Brand launch event - I'm thinking a brunch with vegan catering with people inside and outside of the industry invited.
  • Business running costs e.g. shopify and courier accounts, printing, bookkeeping, storage space, supplies.

 

Comments

Hey! Thanks for checking out this project.

We haven't made any updates yet, follow us if you want to be notified when we do.

krystyna marcjoniak
2019-01-26 09:57:57 +1300

"Hi Stephanie I wish you good fortune :)"

Followers of Go Veganut!

This campaign was unsuccessful and finished on 06/02/2019 at 9:00 PM.