GoodFor New Zealand. By James Denton

Pledgeme projects

About GoodFor New Zealand.

Project 2017-11-03 10:02:05 UTC

We are expanding our environmentally progressive business to go nationwide. We want all New Zealanders to have the ability to reduce and ultimately eliminate single use plastic from their life style so that together we can all live more sustainably. Our vision is to help make New Zealand an environmentally sophisticated society that sets an example to the rest of the world. We are changing the world by making waste free shopping stylish and convienient. 

GoodFor was started by James Denton early in 2017 out of frustration at how our society creates such an extreme amount of waste and no one seems to take responsibility. James was amazed that even in his own efforts to eliminate waste and more specifically, plastic waste from his life that there was not an easy, convienient and cost effective way to actually do so. So, James created GoodFor wholefoods refillery where shopping sustainably is easy and normal. Prior to opening, James' brother Paul joined him in the quest to clean up the planet and is now an integral part of expanding the business.

GoodFor was essentially designed by James who has really high standards and wanted to feel normal shopping in a sustainable manner. The store is really stylish and designed for bringing your own packaging and being able to get all your pantry needs in an easy, clean and fun manner. Customers are encouraged to bring their own jars and bottles to refill and GoodFor has an easy system that doesn't make you pay for the packaging weight. After being open since March, it turns out that the public loved the idea too as GoodFor has already had 30,000 customers through the door.

The fact that people have really got behind the concept urged James and Paul to move slightly quicker into expansion than originally planned but not to the point they think they will be under to much stress. It was always James' plans to expand throughout New Zealand so that everyone has access to waste-free shopping and now they are making their move to both setting up their second location and also offering franchises to people all over the country. 

The money that is raised from PledgeMe will first go towards helping getting Parnell up and running, including the signage, warehouse shelving and a garden out the front of the shop. The remaining amount of the money will help pay for the franchising set up expenses which are a huge cost to develop. 

The more money raised from the PledgeMe campagin, the faster these stores will be plotted all over the country and the sooner our society beings to reduce its plastic consumption.

GoodFor doesn't want to just take your money, they want to give you something of equal value in exchange, so the rewards are of equal value to the money pledged.

Lets change the world.





The People Behind GoodFor New Zealand.

Logo James Denton Project admin


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    Mitch Bart
    2017-11-17 20:22:15 UTC

    Mitch Bart has pledged on 2 campaigns

    “Locked in lads, you have a good thing happening go for it. ”

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    Sam Stewart
    2017-11-17 08:20:05 UTC

    Sam Stewart has pledged on 1 campaign

    “All the best!”

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    Anonymous pledger
    2017-11-17 07:00:42 UTC

    This pledger has chosen to pledge anonymously

    Lyn Jarman
    2017-11-17 05:12:46 UTC

    Lyn Jarman has pledged on 7 campaigns

    Liza Bolton
    2017-11-17 02:39:34 UTC

    Liza Bolton has pledged on 14 campaigns

    Margot Lindsay
    2017-11-17 00:58:36 UTC

    Margot Lindsay has pledged on 21 campaigns

    Margot Lindsay
    2017-11-17 00:57:37 UTC

    Margot Lindsay has pledged on 21 campaigns

    Tom Aveling
    2017-11-16 23:33:31 UTC

    Tom Aveling has pledged on 1 campaign

    “Good luck guys. Love your work”

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    Ben Taylor
    2017-11-16 19:59:16 UTC

    Ben Taylor has pledged on 1 campaign

    2017-11-16 19:23:23 UTC

    Irma has pledged on 5 campaigns

    “Best wishes.”

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    2017-11-16 15:52:46 UTC

    Katie has pledged on 1 campaign


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    Rachel Ah Koy
    2017-11-16 08:30:16 UTC

    Rachel Ah Koy has pledged on 2 campaigns

    “Awesome work guys! Good luck.”

    Ali Kyle
    2017-11-16 08:14:54 UTC

    Ali Kyle has pledged on 3 campaigns

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    Sophie Joan Finemore
    2017-11-16 03:17:58 UTC

    Sophie Joan Finemore has pledged on 1 campaign

    Jane Higgins
    2017-11-16 03:13:37 UTC

    Jane Higgins has pledged on 4 campaigns

    Laura Krauts
    2017-11-16 02:30:26 UTC

    Laura Krauts has pledged on 2 campaigns

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    Sandy Roydhouse
    2017-11-16 02:04:36 UTC

    Sandy Roydhouse has pledged on 2 campaigns

    “Good luck, guys. Hope you get to your target. Sandy and Robert.”

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    Anonymous pledger
    2017-11-16 01:36:43 UTC

    This pledger has chosen to pledge anonymously

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    Rachel henley
    2017-11-16 01:32:04 UTC

    Rachel henley has pledged on 1 campaign

    David Gandar
    2017-11-16 01:20:58 UTC

    David Gandar has pledged on 6 campaigns

    “I would also like to pledge another $60 as a gift”

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    michelle Te Rangi-Day
    2017-11-16 00:51:10 UTC

    michelle Te Rangi-Day has pledged on 1 campaign

    Sharon Walt
    2017-11-15 19:55:20 UTC

    Sharon Walt has pledged on 2 campaigns

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    Kate Geddes
    2017-11-15 18:31:00 UTC

    Kate Geddes has pledged on 1 campaign

    “Love what you are doing! I'm believing that one day in the near future we will be outraged at the way we "used" to consume!”

    Michael Walding
    2017-11-15 10:49:40 UTC

    Michael Walding has pledged on 8 campaigns

    “Denton plant me some trees please brother. All the best . From Waldo”

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    Sarah Elsom
    2017-11-15 10:04:38 UTC

    Sarah Elsom has pledged on 2 campaigns

    “This is amazing team Denton, thank you for all that you are doing, I really hope it all takes off! ”

    2017-11-15 08:24:38 UTC

    Therese has pledged on 5 campaigns

    Tamara Cartwright
    2017-11-15 07:27:49 UTC

    Tamara Cartwright has pledged on 4 campaigns

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    Noleen Forlong
    2017-11-15 06:26:50 UTC

    Noleen Forlong has pledged on 2 campaigns

    “I really wish I could afford more!”

    Cristina Casares
    2017-11-15 03:15:30 UTC

    Cristina Casares has pledged on 2 campaigns

    “Love NZ. Let's keep it green!”

    Cliff Hendl
    2017-11-15 00:32:29 UTC

    Cliff Hendl has pledged on 2 campaigns

    “Good on you Jimmy love your work!”

    This project was successful and got its funding on 30/11/2017 at 8:00 AM.