AgWomen Global By Chelsea Millar

Pledgeme projects

About AgWomen Global

Project 2016-11-30 22:43:08 UTC

AgWomen Global

Strength | Diversity | Ambition | Power

365 days. 365 women. 365 stories of influence!


AgWomen is a year long project, profiling 365 different women, who've all made an impact in the primary industries, no matter the level of their contribution. We launch with the premise that no longer this theory of 'tall poppy syndrome' is a negative one, rather creates an opportunity to celebrate success and share the stories of those women who help to shape our Industry.


We have created an Instagram account (@agwomen), a Facebook page (AgWomen Global) and have built a website ( to share the stories of these fabulous women. Each day we will publish a new inspirational story, which we encourage you all to share. In March 2018 we will produce an AgWomen Global coffee table book, which will showcase each women's story, with 12 stories, as chosen by our crowd, extended to feature across two pages within our book. We are also going to include a 'Thank You' page, where every Pledger will be thanked for their help in making this project a success.

We also want to include dynamic content throughout the project, with short video snippets, notes of encouragement, celebrations of success within our community and more. It really is about celebrating these women's contribution, encouraging the next generation to follow in their footsteps and connect a global community of like-minded people who can celebrate their successes together.


There is a great team of women behind this project, and just as many great women taking part. Those who keep the wheels spinning are:

Anna Bailey - Chief Project Manager

Georgie Cox - Chief story writer and Project Coordinator

Chanelle O'Sullivan - Story Scout & Photographer

Tarsh Newport - Book Photographer

Chelsea Millar - Idea generator, Story Scout and PledgeMe campaign manager


We know a lot of the women nominated are a little shy to tell their stories and some don't think they have one to share. How wrong they are. Every women who touches the industry in any shape or form, influences the direction it takes. From a wife to a mother, to insurer, journalist, media guru, kiwifruit picker, gardener and so many more 'roles.' Every woman who is linked to the industry has a story to tell and we're here to do just that!

To be able to ensure this project is a success we need to be able to pay a contribution to our team for the effort they are putting into collecting, editing and sharing our stories. We also want to ensure we can produce the AgWomen Global book at the end of the campaign to send to each of our featured women, our Platinum pledges and for our crowd to purchase. This means we also need to be able to fund our Photographer to capture those photos which tell 1000 words for our 12 feature stories. 

Simply - if we don't meet our PledgeMe target we can't call this project a success!


To date we have collected over 100 names and we need at least 265 more. 30 stories have been written, edited and a photo sourced to enable us to launch on 6 March and now we need to write more. To ensure the sustainability of this project for our team, we require support from our crowd. 


The People Behind AgWomen Global

Dsc 2128 Chelsea Millar Project admin

I'm a passionate primary industry community member, who sees the future of our industry in the hands of those who can tell a good story. I established my business just under 18 months ago to help achieve just that 'telling NZ Inc. Primary Industries story.' It was thanks to an amazing & inspiring group of Kellogg Rural Leaders, which helped me to realise my dream.

There are a few others who require thanks too but you're better off to read about that in my blog 'Red wine and a dinner party,' if you have the time 

I discovered PledgeMe around six months ago, when Anna came and gave a talk at a local shared working space I occupy two days a week. Knowing I had a project coming up, which would require a lot of passion, time and some money I thought it was the perfect opportunity to dive into crowd funding.

In August of 2016 I was lucky enough to attend the Women of Influence awards in Auckland. I was surrounded by women with amazing stories who oozed passion and it got me thinking. Why are we not sharing more of these stories about our influencers on social media? I know tall poppy syndrome is considered a negative behaviour but I am of the mindset that we should celebrate the stories of those who help the greater community achieve.

Hence, AgWomen Global was born.

With a passionate team of women alongisde me, we have developed an idea - one which will tell the stories of 365 women who have influnced the direction of our industry. It's not about those who are well known for their contributions to date (although we'd love to feature them too,) rather about those who quietly go about achieving things for their communities and therefore our industry's communities.

These women deserve to be recognised and we're here to do just that. Our goal is to share one story a day for 365 days. With the campaign being a success (always got to think positively right?!) We will look to continue to share these stories after March 2018. Either way the team is looking forward to sharing a little bit more about our women.


Make sure to follow us:

Instagram: @agwomen

Facebook: AgWomen Global


    Meet some of our AgWomen & the team behind AgWomen Global

    10:14PM Sun 26/03/17 on AgWomen Global

    We've made a video!!

    Meet some of the amazing team behind this initiative and also get a sneak peak into the lives of some of our AgWomen.

    Thanks to all the women who took time out of their day to let our team film them in their natural environments.

    Check it out and make sure to pledge!

    $10 goes a long way :)

    Comment on this update:

    3, 2, 1 Launch

    02:58AM Wed 08/03/17 on AgWomen Global

    We've successfully published our first story on Facebook and Instagram and WOW, what a crowd.

    Georgina Archbold was our first story and to date the Facebook post has reached 16,697 people, gained 257 reactions, 21 shares and 39 comments. This doesn't even include the 31 love hearts on Instagram.


    What an awesome start to this year long campaign.

    The team is pumped at the postive comments flowing in from our followers around these women's stories. We really hope you will join in this celebration too.

    Make sure you follow our AgWomen Global accounts on Facebook and Instagram to stay up to date with the latest stories. Make sure to pop by the website too for extended versions of the stories.

    Comment on this update:


      Fiona Gower
      2017-05-15 07:02:22 UTC

      Fiona Gower has pledged on 1 campaign

      “All the best with the project ladies. ”

      Penny Mudford
      2017-05-15 06:18:45 UTC

      Penny Mudford has pledged on 1 campaign

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      Nicky Berger
      2017-05-08 02:41:21 UTC

      Nicky Berger has pledged on 1 campaign

      “Best of luck Chanelle - let me know if you need an extra agri-woman profile! Cheers, Nicky Berger”

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      Rebecca Greaves
      2017-05-04 20:14:29 UTC

      Rebecca Greaves has pledged on 2 campaigns

      “awesome work team - good luck!”

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      2017-05-04 06:15:34 UTC

      Margie has pledged on 2 campaigns

      Anna Brown
      2017-05-03 09:16:45 UTC

      Anna Brown has pledged on 1 campaign

      Rv hz rgb
      2017-05-01 22:52:09 UTC

      Ravensdown has pledged on 1 campaign

      “Ravensdown believes it's important to celebrate our rural communities and the people within them, we're proud to support our AgWoman!”

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      Lynley Wyeth
      2017-05-01 00:53:37 UTC

      Lynley Wyeth has pledged on 1 campaign

      Vanessa Robinson
      2017-04-28 06:22:21 UTC

      Vanessa Robinson has pledged on 1 campaign

      “Love our rural women!!!”

      Maika Bennett
      2017-04-25 23:32:08 UTC

      Maika Bennett has pledged on 2 campaigns

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      Erica van Reenen
      2017-04-22 23:09:33 UTC

      Erica van Reenen has pledged on 2 campaigns

      “An amazing initiative to share stories of the wonderful women who help make our primary sector amazing around the world.”

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      Anonymous pledger
      2017-04-13 08:21:40 UTC

      This pledger has chosen to pledge anonymously

      Anna Bailey
      2017-04-11 08:01:59 UTC

      Anna Bailey has pledged on 1 campaign

      “Super inspiring AgWomen stories - each and every one!”

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      Anonymous pledger
      2017-04-10 04:21:42 UTC

      This pledger has chosen to pledge anonymously

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      Trish Rankin
      2017-04-06 04:33:14 UTC

      Trish Rankin has pledged on 1 campaign

      Emma Timewell
      2017-03-27 20:39:41 UTC

      Emma Timewell has pledged on 1 campaign

      Sophie Stanley
      2017-03-22 13:47:53 UTC

      Sophie Stanley has pledged on 1 campaign

      “Great to see so many amazing women tell their stories, and inspire others.”

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      Jane Cammock
      2017-03-15 20:52:12 UTC

      Jane Cammock has pledged on 1 campaign

      “Well done AgWomen Global! Your hard work will benefit the lives of many women in the NZ agricultural industry.”

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      Lisa Kendall
      2017-03-13 01:46:09 UTC

      Lisa Kendall has pledged on 1 campaign

      Stuart Taylor
      2017-03-10 07:15:56 UTC

      Stuart Taylor has pledged on 5 campaigns

      “Great initiative. Awesome work.”

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      Giselle McLachlan
      2017-03-10 04:07:31 UTC

      Giselle McLachlan has pledged on 1 campaign

      “These stories need to be told, shared and celebrated. Good on the #AgWomen team for getting this started!”

      Followers of AgWomen Global

      This project was unsuccessful and finished on 18/05/2017 at 8:00 AM.