Patu to the People

By Levi Armstrong

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About

Patu To The People

Project 2016-06-14 17:47:45 +1200

The Problem

Obesity is a worldwide epidemic in developed countries (World Health Organisation [WHO], 2000) and has become increasingly prevalent in New Zealand (NZ) with an estimated 1.1 million adults being obese (MOH, 2013). This is a major health concern, as being overweight or obese increases the mortality and morbidity of diseases such as cardiovascular disease and type 2 diabetes (MOH, 2009; Mokdad et al., 2003). The rise in obesity rates is multifactorial and is often linked to physical inactivity, dietary intake, along with sedentary lifestyles and behaviours (Dixon, Strauss, Laurie, & O’Brien, 2007; WHO, 2000). To prevent the continual rise of obesity rates, population-based strategies that improve social and physical environmental contexts for healthful eating and physical activity are deemed essential (Kumanyika et al., 2008).

  • 67% of NZ adults and 33% of children are obese or over-weight, with NZ ranking as the third-fattest country in the OECD.
  • 48% Maori and a further 65% of the Pacific Island Community
  • The correlation between poverty, poor nutrition and obesity is clear - adults & children living   in the most deprived areas are four times as likely to be obese as those living in the least deprived areas.
  • There are 250,000 diabetics in NZ and a further 750,000 Kiwis are ‘pre-diabetic’.
  • By 2016, obesity will overtake tobacco as the leading health risk in NZ.
  • This is costing the New Zealand Governement 8 billion dollars per annum

Who We Are

Patu Aotearoa is an urban marae/ community hub. We utilise group exercise as a way to engage with whanau from all walks of life. We began in 2012 with 12 obese men. We had no money but had a ton of passion. Now we have 4 Patu sites across Aotearoa Hastings, Napier, Wairoa and Kaikohe helping ordinary people become extraordinary.

As a social enterprise business, Patu Aotearoa aims to provide a sustainable, healthy lifestyle intervention by re-investing surplus revenue into addressing Māori health and lifestyle issues, as opposed to delivering profit to the shareholders or owners (BC Centre for Social Enterprise, 2015).

 

Our Team

 

 

 

 

 

 

 

 

 

Patu Aoteroa- A team of enthusiastic Maori keen to change the world. The team is based in the Hawke's Bay and has a wider group who are based in Hastings, Napier, Wairoa and Kaikohe. The team was also one of 11 teams who completed The Launchpad. A 6 month accelerator programme to grow Social Enterprise. The team won People's Choice Award!

 

Our Products and Service

·         GROUP EXERCISE: We were together to achieve together and everything is done as a group. 60% of people looking to join a gym are more likely to join group exercise.

·         WORKOUT SESSIONS: 30-40 mins sessions are targeted at a specific section of community including children/tamariki, mums, big boys, big girls, and elderly/kaumātua. Any age and any fitness level. Cost is $10 per member per week.

·         MOBILE SERVICE: PATU© sessions delivered to a specific group, whether it be a workplace, school, marae or school. Sessions are charged out at $60 per session and delivered on their preferred site.

·         HINU CHALLENGE:  A 12 week bootcamp style method of training. Offering two body composition weigh ins, pre and post, fitness testing pre and post, nutritional workshops, follow up sessions. Prize money is used as an incentive. 

·         WORKSHOPS: Specific workshops for members including nutrition and financial literacy.

·         EVENTS: Events and fun days for members and their families.

 

What We Want To Do  

We aim to spread PATU nationwide. We have had huge interest and now we have developed the Patu Accelerator Programme (PAP) to do this. The Patu Accelerator Programme will support local community leaders who are enthusiastic about making a change in their community.

TThe programme will include how to run fitness sessions, health and safety, business start-up, marketing, legal etc. Following the 4 months this cohort will then go out and open up a Patu site in their respective community.

The funds raised from this campaign will support the participants with equipment to enable them to begin working with whanau and getting them active.

 

Cost breakdown-

8 x Patu equipment packages valued at $6000

 

Patu Aotearoa will provide on-going support and mentoring. We aim to open 8 new sites by 2018. Through opening more Patu sites we can make an even bigger impact in Aotearoa.

 

 

 

We have a Proven Model

Patu Aotearoa has a relationship with the Eastern Institute of Technology. This relationship has allowed us measure the impact we are creating through PATU.

When analysing each cohort individually, it was found that the PATU members valued PATU for its holistic approach and that it was affordable (“Ten dollars a week…that’s really cheap.”), whānau-friendly (“My whole family comes here”), non-judgemental (“It’s a non-judgemental place. People don’t really care what you look like, we don’t have any mirrors.”) and for fitting in with a busy lifestyle (“It fits in with the school run, the time is right.”). They also appreciated that PATU© was community based (“… heaps of whānau are coming now. PATU© has found the gap in the community.”), well connected to whānau (“… we text each other PATU© up!”) and had a strong Māori culture-base (“It’s about having good Māori role models, that’s my perception of it.”). The PATU© members also valued the caring attitude of the PATU© trainers (“You know the trainers, they care. They care about where you’re headed or you have a certain goals in mind, they help you get there.”).

More interesting statistics found:

  • ·         Increased motivation: Whanau exercise twice as much since joining PATU©.  Average 3 more session per week.
  • ·         Weight loss: Average 9% drop in body weight. Average 2.8 loss in BMI.
  • ·         96% are fitter as a result of PATU©.
  • ·         85% are more connected as a result of  PATU©. 
  • ·         100% reported an improved sense of worth.
  • ·         85% felt PATU© helped them achieve their non-fitness life goals

 

 

 

Patu Aotearoa Media Release

·         Sportspeople awarded, Hawke’s Bay Today, May 22, 2016. Retrieved from http://www.nzherald.co.nz/hawkes-bay-today/sport/news/article.cfm?c_id=1503460&objectid=11642949 and https://www.youtube.com/watch?v=gta_BuFrEAE

·         PATU Aotearoa take steps to fight obesity, Māori Television, Mar 19, 2016. Retrieved from https://www.maoritelevision.com/news/sport/patu-aotearoa-take-steps-fight-obesity  

·         Innovative gym turning lives around, Hawke’s Bay Today, Feb 6, 2016. Retrieved http://www.nzherald.co.nz/hawkes-bay-today/business/news/article.cfm?c_id=1503458&objectid=11585761

·         Guest editorial – He kōrero o te wā: Levi Armstrong, Kawerongo Hiko #41 – Whiringa-a-rangi, Nov 2015. Retrieved from http://www.pha.org.nz/kawerongo/1511-kawerongo.html 

·         Fitness in the whare, episode 10 Patu Aotearoa, Māori Television. Nov 13, 2015. Retrieved from http://www.maoritelevision.com/tv/shows/fitness-whare/fitness/episode-10-patu-aotearoa

·         Patu promotes active, healthy lifestyle, The Rotorua Daily Post, Sept 15, 2015. Retrieved from http://m.nzherald.co.nz/rotorua-daily-post/news/news/article.cfm?c_id=1503437&objectid=11513795

·         PATU programme aims to inspire Māori to lead active lives, Scoop, Sept 7, 2015. Retrieved from http://www.scoop.co.nz/stories/GE1509/S00040/patu-programme-aims-to-inspire-maori-to-lead-active-lives.htm

·         Power to the people: PATU, Profit magazine, Sarah Thornton, Aug – Nov 2015. Retrieved from http://www.theprofit.co.nz/wp-content/uploads/2015/08/Profit-22-Issu-1.0.pdf

·         Education sees brothers reach their full potential, Tihei Kahungunu Tihei Kahungunu Tihei Kahungunu, Aug 15, 2015. Retrieved from http://m.nzherald.co.nz/hawkes-bay-today/tihei-kahungunu/news/article.cfm?c_id=1503834&objectid=11494850

·         Brothers achieve for their whanau, EIT website, Aug 11, 2015. Retrieved from http://www.eit.ac.nz/2015/lwebster/study-areas/brothers-achieve-for-their-whanau/

·         Patu Aotearoa hits the mark on positive fitness change, Te Karere, Aug 10, 2015.  Retrieved from https://www.youtube.com/watch?v=Y9tEvZUASS4

·         PATU,  Sunday, TVOne, Ian Sinclair, August 9, 2015. Retrieved from http://tvnz.co.nz/sunday-news/mob-fitness-video-6371523

http://sundaystories.co.nz/sunday-stories/patu-levi-armstrong/patu/

·         Evaluating the PATU initiative, EIT Research Showcase. Retrieved from http://www.eit.ac.nz/wp-content/uploads/2010/10/Research-Showcase-Web-May-15.pdf

·        

·         Levi Armstrong: whanau fitness. Levi is interviewed by Kim Hill, Radio New Zealand. Description: Founder of whanau-based gym Patu Aotearoa in Hawkes Bay, which won the People's Choice Award in the Akina Foundation's social enterprise accelerator programme. April 13, 2015. Retrieved from https://itunes.apple.com/nz/podcast/rnz-saturday-morning/id175135787?mt=2

http://www.radionz.co.nz/national/programmes/saturday/audio/20173589/levi-armstrong-whanau-fitness

·         Hawke's Bays Patu Aotearoa wins people's choice awards, Mar 30, 2015. Retrieved from http://www.hawkesbay.co.nz/sport/15269-hawke-s-bays-patu-aotearoa-wins-people-s-choice-awards.html

·         Patu Aotearoa win Contact People's Choice Award for Launchpad, Mar 30, 2015. Retrieved from http://www.voxy.co.nz/business/patu-aotearoa-win-contact-peoples-choice-award-launchpad/5/217593

·         Patu Aotearoa, Akina 2014-2015. Retrieved from http://akina.org.nz/venture/patu-aotearoa/

·         Patu Aotearoa - Contacts People Choice Winners, Te Kāea: Māori Television, April 2, 2014

·         Launchpad: And the winner is Patu Aotearoa, The NZ Herald, Mar 30, 2015. Retrieved from http://www.nzherald.co.nz/element-magazine/news/article.cfm?c_id=1503340&objectid=11422180

·         Launchpad meet the teams: Patu Aotearoa, NZ Herald, Feb 17, 2015. Retrieved from http://www.nzherald.co.nz/element-magazine/news/article.cfm?c_id=1503340&objectid=11403437

·         Weight loss Māori-style makes gains, Hawke’s Bay Today, Jan 9, 2015. Retrieved from http://www.nzherald.co.nz/hawkes-bay-today/news/article.cfm?c_id=1503462&objectid=11384088

·         Launchpad: Patu Aotearoa, NZ Herald, Oct 17, 2014. Retrieved from http://www.nzherald.co.nz/launchpad/news/article.cfm?c_id=1503718&objectid=11344187

·       

·        

Comments

Updates

Hey! Thanks for checking out this project.

We haven't made any updates yet, follow us if you want to be notified when we do.

Pledgers 9

David Clearwater
2016-09-12 18:37:57 +1200

"Good one PATU crew. Keep kicking on with the social enterprise kaupapa."

Katie
2016-09-12 09:04:45 +1200

"Keep up the awesome mahi in our communities guys! "

Jamie
2016-09-09 13:04:50 +1200
Anonymous pledger
2016-09-08 20:33:29 +1200

"Obesity is a Sickness, and Patu is reaching out to walk with our people, to achieve a healthier lifestyle change! 💪 💪 💪 💪 "

Emma Geard
2016-09-08 16:25:49 +1200
Anonymous pledger
2016-09-08 13:47:24 +1200
Dmitry Selitskiy
2016-09-08 13:39:39 +1200

"Go team!"

Anna GuentherPledgeMe Staff
2016-09-08 13:31:54 +1200
Anonymous pledger
2016-09-08 13:15:40 +1200

"Awesome Mahi whanau. Patu up!"

Followers 4

Followers of Patu to the People

Patu To The People

Project 2016-06-14 17:47:45 +1200

The Problem

Obesity is a worldwide epidemic in developed countries (World Health Organisation [WHO], 2000) and has become increasingly prevalent in New Zealand (NZ) with an estimated 1.1 million adults being obese (MOH, 2013). This is a major health concern, as being overweight or obese increases the mortality and morbidity of diseases such as cardiovascular disease and type 2 diabetes (MOH, 2009; Mokdad et al., 2003). The rise in obesity rates is multifactorial and is often linked to physical inactivity, dietary intake, along with sedentary lifestyles and behaviours (Dixon, Strauss, Laurie, & O’Brien, 2007; WHO, 2000). To prevent the continual rise of obesity rates, population-based strategies that improve social and physical environmental contexts for healthful eating and physical activity are deemed essential (Kumanyika et al., 2008).

  • 67% of NZ adults and 33% of children are obese or over-weight, with NZ ranking as the third-fattest country in the OECD.
  • 48% Maori and a further 65% of the Pacific Island Community
  • The correlation between poverty, poor nutrition and obesity is clear - adults & children living   in the most deprived areas are four times as likely to be obese as those living in the least deprived areas.
  • There are 250,000 diabetics in NZ and a further 750,000 Kiwis are ‘pre-diabetic’.
  • By 2016, obesity will overtake tobacco as the leading health risk in NZ.
  • This is costing the New Zealand Governement 8 billion dollars per annum

Who We Are

Patu Aotearoa is an urban marae/ community hub. We utilise group exercise as a way to engage with whanau from all walks of life. We began in 2012 with 12 obese men. We had no money but had a ton of passion. Now we have 4 Patu sites across Aotearoa Hastings, Napier, Wairoa and Kaikohe helping ordinary people become extraordinary.

As a social enterprise business, Patu Aotearoa aims to provide a sustainable, healthy lifestyle intervention by re-investing surplus revenue into addressing Māori health and lifestyle issues, as opposed to delivering profit to the shareholders or owners (BC Centre for Social Enterprise, 2015).

 

Our Team

 

 

 

 

 

 

 

 

 

Patu Aoteroa- A team of enthusiastic Maori keen to change the world. The team is based in the Hawke's Bay and has a wider group who are based in Hastings, Napier, Wairoa and Kaikohe. The team was also one of 11 teams who completed The Launchpad. A 6 month accelerator programme to grow Social Enterprise. The team won People's Choice Award!

 

Our Products and Service

·         GROUP EXERCISE: We were together to achieve together and everything is done as a group. 60% of people looking to join a gym are more likely to join group exercise.

·         WORKOUT SESSIONS: 30-40 mins sessions are targeted at a specific section of community including children/tamariki, mums, big boys, big girls, and elderly/kaumātua. Any age and any fitness level. Cost is $10 per member per week.

·         MOBILE SERVICE: PATU© sessions delivered to a specific group, whether it be a workplace, school, marae or school. Sessions are charged out at $60 per session and delivered on their preferred site.

·         HINU CHALLENGE:  A 12 week bootcamp style method of training. Offering two body composition weigh ins, pre and post, fitness testing pre and post, nutritional workshops, follow up sessions. Prize money is used as an incentive. 

·         WORKSHOPS: Specific workshops for members including nutrition and financial literacy.

·         EVENTS: Events and fun days for members and their families.

 

What We Want To Do  

We aim to spread PATU nationwide. We have had huge interest and now we have developed the Patu Accelerator Programme (PAP) to do this. The Patu Accelerator Programme will support local community leaders who are enthusiastic about making a change in their community.

TThe programme will include how to run fitness sessions, health and safety, business start-up, marketing, legal etc. Following the 4 months this cohort will then go out and open up a Patu site in their respective community.

The funds raised from this campaign will support the participants with equipment to enable them to begin working with whanau and getting them active.

 

Cost breakdown-

8 x Patu equipment packages valued at $6000

 

Patu Aotearoa will provide on-going support and mentoring. We aim to open 8 new sites by 2018. Through opening more Patu sites we can make an even bigger impact in Aotearoa.

 

 

 

We have a Proven Model

Patu Aotearoa has a relationship with the Eastern Institute of Technology. This relationship has allowed us measure the impact we are creating through PATU.

When analysing each cohort individually, it was found that the PATU members valued PATU for its holistic approach and that it was affordable (“Ten dollars a week…that’s really cheap.”), whānau-friendly (“My whole family comes here”), non-judgemental (“It’s a non-judgemental place. People don’t really care what you look like, we don’t have any mirrors.”) and for fitting in with a busy lifestyle (“It fits in with the school run, the time is right.”). They also appreciated that PATU© was community based (“… heaps of whānau are coming now. PATU© has found the gap in the community.”), well connected to whānau (“… we text each other PATU© up!”) and had a strong Māori culture-base (“It’s about having good Māori role models, that’s my perception of it.”). The PATU© members also valued the caring attitude of the PATU© trainers (“You know the trainers, they care. They care about where you’re headed or you have a certain goals in mind, they help you get there.”).

More interesting statistics found:

  • ·         Increased motivation: Whanau exercise twice as much since joining PATU©.  Average 3 more session per week.
  • ·         Weight loss: Average 9% drop in body weight. Average 2.8 loss in BMI.
  • ·         96% are fitter as a result of PATU©.
  • ·         85% are more connected as a result of  PATU©. 
  • ·         100% reported an improved sense of worth.
  • ·         85% felt PATU© helped them achieve their non-fitness life goals

 

 

 

Patu Aotearoa Media Release

·         Sportspeople awarded, Hawke’s Bay Today, May 22, 2016. Retrieved from http://www.nzherald.co.nz/hawkes-bay-today/sport/news/article.cfm?c_id=1503460&objectid=11642949 and https://www.youtube.com/watch?v=gta_BuFrEAE

·         PATU Aotearoa take steps to fight obesity, Māori Television, Mar 19, 2016. Retrieved from https://www.maoritelevision.com/news/sport/patu-aotearoa-take-steps-fight-obesity  

·         Innovative gym turning lives around, Hawke’s Bay Today, Feb 6, 2016. Retrieved http://www.nzherald.co.nz/hawkes-bay-today/business/news/article.cfm?c_id=1503458&objectid=11585761

·         Guest editorial – He kōrero o te wā: Levi Armstrong, Kawerongo Hiko #41 – Whiringa-a-rangi, Nov 2015. Retrieved from http://www.pha.org.nz/kawerongo/1511-kawerongo.html 

·         Fitness in the whare, episode 10 Patu Aotearoa, Māori Television. Nov 13, 2015. Retrieved from http://www.maoritelevision.com/tv/shows/fitness-whare/fitness/episode-10-patu-aotearoa

·         Patu promotes active, healthy lifestyle, The Rotorua Daily Post, Sept 15, 2015. Retrieved from http://m.nzherald.co.nz/rotorua-daily-post/news/news/article.cfm?c_id=1503437&objectid=11513795

·         PATU programme aims to inspire Māori to lead active lives, Scoop, Sept 7, 2015. Retrieved from http://www.scoop.co.nz/stories/GE1509/S00040/patu-programme-aims-to-inspire-maori-to-lead-active-lives.htm

·         Power to the people: PATU, Profit magazine, Sarah Thornton, Aug – Nov 2015. Retrieved from http://www.theprofit.co.nz/wp-content/uploads/2015/08/Profit-22-Issu-1.0.pdf

·         Education sees brothers reach their full potential, Tihei Kahungunu Tihei Kahungunu Tihei Kahungunu, Aug 15, 2015. Retrieved from http://m.nzherald.co.nz/hawkes-bay-today/tihei-kahungunu/news/article.cfm?c_id=1503834&objectid=11494850

·         Brothers achieve for their whanau, EIT website, Aug 11, 2015. Retrieved from http://www.eit.ac.nz/2015/lwebster/study-areas/brothers-achieve-for-their-whanau/

·         Patu Aotearoa hits the mark on positive fitness change, Te Karere, Aug 10, 2015.  Retrieved from https://www.youtube.com/watch?v=Y9tEvZUASS4

·         PATU,  Sunday, TVOne, Ian Sinclair, August 9, 2015. Retrieved from http://tvnz.co.nz/sunday-news/mob-fitness-video-6371523

http://sundaystories.co.nz/sunday-stories/patu-levi-armstrong/patu/

·         Evaluating the PATU initiative, EIT Research Showcase. Retrieved from http://www.eit.ac.nz/wp-content/uploads/2010/10/Research-Showcase-Web-May-15.pdf

·        

·         Levi Armstrong: whanau fitness. Levi is interviewed by Kim Hill, Radio New Zealand. Description: Founder of whanau-based gym Patu Aotearoa in Hawkes Bay, which won the People's Choice Award in the Akina Foundation's social enterprise accelerator programme. April 13, 2015. Retrieved from https://itunes.apple.com/nz/podcast/rnz-saturday-morning/id175135787?mt=2

http://www.radionz.co.nz/national/programmes/saturday/audio/20173589/levi-armstrong-whanau-fitness

·         Hawke's Bays Patu Aotearoa wins people's choice awards, Mar 30, 2015. Retrieved from http://www.hawkesbay.co.nz/sport/15269-hawke-s-bays-patu-aotearoa-wins-people-s-choice-awards.html

·         Patu Aotearoa win Contact People's Choice Award for Launchpad, Mar 30, 2015. Retrieved from http://www.voxy.co.nz/business/patu-aotearoa-win-contact-peoples-choice-award-launchpad/5/217593

·         Patu Aotearoa, Akina 2014-2015. Retrieved from http://akina.org.nz/venture/patu-aotearoa/

·         Patu Aotearoa - Contacts People Choice Winners, Te Kāea: Māori Television, April 2, 2014

·         Launchpad: And the winner is Patu Aotearoa, The NZ Herald, Mar 30, 2015. Retrieved from http://www.nzherald.co.nz/element-magazine/news/article.cfm?c_id=1503340&objectid=11422180

·         Launchpad meet the teams: Patu Aotearoa, NZ Herald, Feb 17, 2015. Retrieved from http://www.nzherald.co.nz/element-magazine/news/article.cfm?c_id=1503340&objectid=11403437

·         Weight loss Māori-style makes gains, Hawke’s Bay Today, Jan 9, 2015. Retrieved from http://www.nzherald.co.nz/hawkes-bay-today/news/article.cfm?c_id=1503462&objectid=11384088

·         Launchpad: Patu Aotearoa, NZ Herald, Oct 17, 2014. Retrieved from http://www.nzherald.co.nz/launchpad/news/article.cfm?c_id=1503718&objectid=11344187

·       

·        

Comments

Hey! Thanks for checking out this project.

We haven't made any updates yet, follow us if you want to be notified when we do.

David Clearwater
2016-09-12 18:37:57 +1200

"Good one PATU crew. Keep kicking on with the social enterprise kaupapa."

Katie
2016-09-12 09:04:45 +1200

"Keep up the awesome mahi in our communities guys! "

Jamie
2016-09-09 13:04:50 +1200
Anonymous pledger
2016-09-08 20:33:29 +1200

"Obesity is a Sickness, and Patu is reaching out to walk with our people, to achieve a healthier lifestyle change! 💪 💪 💪 💪 "

Emma Geard
2016-09-08 16:25:49 +1200
Anonymous pledger
2016-09-08 13:47:24 +1200
Dmitry Selitskiy
2016-09-08 13:39:39 +1200

"Go team!"

Anna GuentherPledgeMe Staff
2016-09-08 13:31:54 +1200
Anonymous pledger
2016-09-08 13:15:40 +1200

"Awesome Mahi whanau. Patu up!"

Followers of Patu to the People

This campaign was unsuccessful and finished on 07/10/2016 at 7:00 PM.