Shh! Surprise for Anna and we need your help! By Emily Tasker

Pledgeme projects

About Shh! Surprise for Anna and we need your help!

Project 2016-03-22 18:16:00 +1300

First things first:


We want to keep it a surprise if we can, for as long as we can.

Anna Guenther has done a lot for us all. She’s taught us all about crowdfunding campaigns - she’s shown us how to run them, she might even have exposed you to the idea for the first time.

She’s constantly helping us all get our ideas off the ground - introducing us to each other and trying to make the world a better place by connecting and enabling us all.

Check out what she has done for us:

But Anna hasn’t taken a proper vacation since 2012 when she started PledgeMe. And we think it’s about time that changed. So we’ve crowdsourced a crowdfunding campaign to send her off to a tropical island holiday.

Anna on Holiday, by Kat Jenkins

A holiday on a tropical island is on Anna’s bucket list. And we think her crowd is big enough and awesome enough to throw in a few dollars and make this one happen

The PledgeMe team are all on board with it so work is taken care of. We just need the resources to put her on a plane to Fiji over Easter - forcibly, if we have to (but we really hope it won’t come down to that).

If we raise $2600

We cover her flights and her accommodation.

The Terraces, Fiji

If we raise $4600

We cover all her costs including insurance, cheese, and cocktails. We also send her to a fancier resort.

The Sheradon Fiji Resort

If we raise $5000

We can send a friend with her. Who knows? What are you doing this weekend? Maybe she’ll pick you!

If Anna has helped you, give what you can and pass this on to anyone she’s introduced you to (quietly, of course).

We’ll see you in the updates!

Anna’s Crowd


The People Behind Shh! Surprise for Anna and we need your help!

Logo Emily Tasker Project admin


    You sent me to Samoa :)

    04:59PM Fri 22/07/16 on Shh! Surprise for Anna and we need your help!

    Hey everyone,


    First off, I need to do another round of: you all rock! Thank you thank you thank you thank you. Especially, a big thanks to Emily & my sneaky team for making this happen on the down low (and for making me cry).


    You all raised enough money to send me, and my friend Jen, on holiday in Samoa for ten whole days. And, it was ten days of magic. I probably wouldn't recommend launching a whole new product while you're on holiday for the first time in four years... But I managed atleast a few days without checking my email, got a tan (for me) and met some wonderful new people in a beautiful part of the world.


    Here's a shot of the beach I got to lie on for most of those ten days:


    Here's a shot of me delivering my panda onesie reward (yep, it was embarrasing, but the onesie came in handy for the return trip nap in the airport...)

    And, here's my mea culpa for not getting the postcards out from Samoa... I partly forgot, and partly just never saw any postcards (are postcards really a thing still)? So, instead, I'm gonna get you a card from our office, complete with a panda AND a Haiku about you! Those'll go out sometime in the next week... Promise :)


    If there are any other rewards pending, flick me a note: [email protected]


    I'm so thankful to have you all in my life, and if you ever need anything you know I owe you one :)




    Comment on this update:


    01:49PM Fri 25/03/16 on Shh! Surprise for Anna and we need your help!

    I’ve been trying to figure out how to say thank you properly for the last 24 hours.

    Driving back from Napier yesterday, I couldn’t believe what you all were doing. I have to admit, I pulled over a few times to tweet, check the total, and have a wee cry at the names and comments coming through on the pledger list (though: note to self, we need to improve the mobile optimisation so it’s not just the latest pledgers that you can see!).

    Everyone from our lawyers (past and present), to my sister, to someone who could be termed as our competitor pledged to get me a holiday.

    Thank you so so so so so much.

    Thank you to Emily, one of the most caring entrepreneurs I know, the team, YOU ALL ROCK! And you’re getting good at punking me, and my friends for scheming to make this happen.

    Thank you to all my friends for pledging to this intervention. And, for pledging to the point that I can bring a friend. I’m planning on waiting a few weeks, and trying to get a whole crowd of you along, who’s keen?

    Thank you for (attempting) to keep this a secret. I think you managed a few hours, which considering my Twitter obsession, is almost unheard of.

    Thank you for your kind words when you pledged. Your words make me feel seen.

    Thank you for caring. It really means the world to this slightly tired entrepreneur.

    Lots of (slightly teary) love,

    Comment on this update:

    Anna's going on holiday - and she's taking a friend!

    08:20PM Thu 24/03/16 on Shh! Surprise for Anna and we need your help!

    Wow! Wow! Wow!

    Who wants to have Anna's friends!?

    We've just swept past the $5,000 mark. That means Anna's holiday will be filled with cheese and cocktails AND a precious friend - the big question now is who will she take with her!?

    We're leaving that entirely up to Anna - who, by the way, found out about the project this afternoon.

    So what happens now?

    Well, when we actually talked to Anna we discovered she has a very important board meeting next week, so our original plan to push her onto a plane this weekend will necessarily have to be paused. But we are planning to put her on a plane very soon for a week on the sunny beaches of Fiji.

    Any extra funds pledged in the next 2 hours will be given to her to spend as she wishes while she's there.

    Everyone involved in the organising of this (and it has been a crowdsourced effort with input from her best friends, flatmates, family and the always-awesome PledgeMe team) is STOKED to have seen this work out so well, and we're so happy for your support.

    We'll be in touch for photos and any reward-related enquiries after the campaign closes!

    Anna's Elves

    Comment on this update:

    Goal 1: Reached!

    12:33PM Thu 24/03/16 on Shh! Surprise for Anna and we need your help!


    We knew Anna had an awesome crowd but we reached the first goal in just ONE HOUR! We're over the moon knowing Anna will be on a plane and sunning herself very soon.

    But anyone who knows Anna knows she won't be happy without a whole lot of cheese, so we're now going for the second goal of $4,600 for a better resort, and as much cheese as we can possibly source...

    There is no such thing as too much cheese

    The hardest thing about this campaign is reaching all the people who love Anna, quietly. We've been busy sending out DMs and Facebook messages, but your help is still needed!

    If you could take a moment to reach out to a couple of mutual friends, and ask them to do the same, we're pretty sure we'll be able to make this something for Anna to really remember.

    This campaign will close at 10pm tonight, so speed is of the essence!

    Thank you for all your support so far - who can't wait to see/hear Anna's reaction?!

    Emily and Kat

    Comment on this update:


      Mandy Simpson
      2016-03-24 11:15:13 +1300

      Mandy Simpson has pledged on 5 campaigns

      Nicola Cloherty
      2016-03-24 11:10:49 +1300

      Nicola Cloherty has pledged on 3 campaigns

      Avatar square
      Lillian Grace
      2016-03-24 11:03:23 +1300

      Lillian Grace has pledged on 4 campaigns

      “Heart you Anna xx”

      2016-03-24 11:00:18 +1300

      mary has pledged on 2 campaigns

      Avatar square
      Anonymous pledger
      2016-03-24 10:55:04 +1300

      This pledger has chosen to pledge anonymously

      2016-03-24 10:54:05 +1300

      dorien has pledged on 1 campaign

      “Cool startup entrepreneur Anna, you so deserve this holiday, I'm so happy for you. You make friends wherever you go”

      Avatar square
      Babs Lake
      2016-03-24 10:52:07 +1300

      Babs Lake has pledged on 5 campaigns

      Jessica Lois
      2016-03-24 10:50:50 +1300

      Jessica Lois has pledged on 2 campaigns

      “Love how much you give. Enjoy your holiday.”

      Rory Harnden
      2016-03-24 10:49:26 +1300

      Rory Harnden has pledged on 8 campaigns

      Alanna Krause
      2016-03-24 10:49:17 +1300

      Alanna Krause has pledged on 26 campaigns

      “It's about freakin' time you had a holiday :p”

      Jessica Venning-BryanPledgeMe Staff
      2016-03-24 10:48:38 +1300

      Jessica Venning-Bryan has pledged on 8 campaigns

      Silvia Zuur
      2016-03-24 10:48:26 +1300

      Silvia Zuur has pledged on 33 campaigns

      Troy Rawhiti-Forbes
      2016-03-24 10:44:47 +1300

      Troy Rawhiti-Forbes has pledged on 2 campaigns


      Adam Millen
      2016-03-24 10:40:08 +1300

      Adam Millen has pledged on 44 campaigns

      “Anna really has done a lot for us!”

      About mikey
      MikeyPledgeMe Staff
      2016-03-24 10:37:48 +1300

      Mikey has pledged on 4 campaigns


      Barry GPledgeMe Staff
      2016-03-24 10:37:06 +1300

      Barry G has pledged on 60 campaigns

      Saj Sivers
      2016-03-24 10:34:20 +1300

      Saj Sivers has pledged on 4 campaigns

      “HUGE hugs!!!”

      Melanie TempletonPledgeMe Staff
      2016-03-24 10:33:51 +1300

      Melanie Templeton has pledged on 5 campaigns

      “Can we ensure she goes for a minimum of 2 weeks to get the full benefit of a good break?”

      Ed Strafford
      2016-03-24 10:32:00 +1300

      Ed Strafford has pledged on 5 campaigns

      “Go Anna, you are one of Aotearoa's finest humans! Have a superb break :)”

      Alice Shopland
      2016-03-24 10:29:52 +1300

      Alice Shopland has pledged on 13 campaigns

      Emma Geard
      2016-03-24 10:27:34 +1300

      Emma Geard has pledged on 3 campaigns

      Sacha Judd
      2016-03-24 10:27:16 +1300

      Sacha Judd has pledged on 2 campaigns

      Matt Powell
      2016-03-24 10:26:16 +1300

      Matt Powell has pledged on 19 campaigns

      William Taylor
      2016-03-24 10:25:18 +1300

      William Taylor has pledged on 16 campaigns

      Honey Carmody
      2016-03-24 10:20:50 +1300

      Honey Carmody has pledged on 19 campaigns

      “You are the most freaking adorable, heart-felt and loving person. Sorry I was the 'worst boss' ever! - Hilaire”

      Catarina Gutierrez
      2016-03-24 10:16:25 +1300

      Catarina Gutierrez has pledged on 33 campaigns

      “Holy Anna! Take your elephant dress wherever you go and eat ALL THE CHEESE!”

      Dr. Thomas Kiefer
      2016-03-24 10:14:25 +1300

      Dr. Thomas Kiefer has pledged on 3 campaigns

      Jess Guenther-Leslie
      2016-03-24 10:14:04 +1300

      Jess Guenther-Leslie has pledged on 7 campaigns

      “Love you Hun!!”

      Dave Allison
      2016-03-24 10:10:57 +1300

      Dave Allison has pledged on 9 campaigns

      Kaila Colbin
      2016-03-24 10:10:38 +1300

      Kaila Colbin has pledged on 25 campaigns

      Followers of Shh! Surprise for Anna and we need your help!

      This project was successful and got its funding on 24/03/2016 at 10:00 PM.